AWS Messaging Blog

In this post, you will learn how to extend an existing omnichannel fallback solution by integrating LINE Messenger, including architecture updates, deployment steps, and testing procedures. The original solution, built with Amazon API Gateway, AWS Lambda, Amazon Simple Email Service (Amazon SES), and AWS End User Messaging, delivers messages across SMS, WhatsApp, and email with automatic fallback capabilities.

This post is for developers and solutions architects looking to integrate WhatsApp messaging into their customer engagement workflows using AWS. By the end, you will know how to send every supported message type—from straightforward text and media to templates, interactive menus, and WhatsApp Flows—using Python and the AWS End User Messaging Social API.

Today, we are releasing Amazon SES Agent Skills, an open source set of agent skills that give AI coding agents the context they need to build email integrations correctly from the start. The skills work with Kiro, Claude Code, and any agent that supports the open Agent Skills format.

In this post, you configure Amazon SES Mail Manager to send outbound email in a Region that does not offer the classic SES SMTP endpoint. This post uses eusc-de-east-1 (AWS European Sovereign Cloud) as an example, but the same steps apply to AWS Regions where Mail Manager is available and the classic SMTP endpoint is not.

In this post, we show you how RCS on AWS End User Messaging solves customer engagement challenges through verified branding, interactive features, and automatic SMS fallback. You get a branded messaging experience with the reliability of SMS built in.

In this blog post, you’ll learn how to build a template manager and messaging API using API Gateway with JWT authentication for secure access, Amazon SQS for reliable message queuing, AWS Lambda for serverless processing, AWS End User Messaging for SMS, and Amazon Simple Email Service (SES) for email.

With AWS End User Messaging, businesses can now enable both voice note input and voice note responses on WhatsApp. In this blog post, we explore why voice notes matter, where they make a difference, and how AWS helps you enable them through a sample voice note messaging solution.

Educational technology (EdTech) providers face the challenge of maintaining seamless, personalized communication and presenting the right recommendations to their diverse stakeholders. This post explores how combining Amazon Web Services (AWS) End User Messaging and WhatsApp Business API with the advanced AI capabilities of Amazon Bedrock can transform educational engagement.

In this post, we show you how the Amazon SES Email Validation feature can help you to protect your sender reputation using two validation approaches: the Email Validation API for timely checks during registration and Auto Validation to automatically review all outbound email addresses before sending and only deliver messages to recipients that meet your selected validation threshold. Both methods are intended to catch problem addresses before they become bounces, helping to protect your sender reputation.

Today, we’re sharing a solution that brings AWS Budgets alerts directly to your WhatsApp using AWS End User Messaging—enabling real-time cost awareness and faster response to budget thresholds wherever you are.