Sesc Democratizes Access to Cultural Assets Using AWS Marketplace
The Social Service of Commerce (Sesc) of São Paulo, an Amazon Web Services (AWS) customer, sought to democratize access to Brazilian cultural assets by developing a high-quality audio streaming solution. To complete the project within an accelerated timeline, Sesc used AWS Marketplace—where users can find, buy, deploy, and govern third-party software, data, and services that run on AWS and manage them from a centralized location—to verify and maintain security and compliance best practices while navigating complex procurement processes. Using AWS, Sesc abided by stringent regulations and made iconic concert recordings freely available to listeners all around the world while sticking to an ambitious 45-day timeline. Read more>>
“Purchasing the digital rights management service through AWS Marketplace helped us meet procurement requirements with confidence. If we had to build something from scratch, we certainly wouldn’t have met the project deadline.”
Fernando Tuacek, Manager of Sesc Digital
Contentsquare Scales AWS Marketplace Usage to Increase Enterprise Software Sales by 14x
Since Contentsquare was founded in 2012, it has grown from a small 10-person team to a global workforce of over 2,000 people. Its all-in-one platform, Digital Experience Analytics, helps businesses of all sizes track user interactions to optimize web and mobile experiences. Powered by Amazon Web Services (AWS), this software opens up exciting analytics possibilities, and Contentsquare needed a growth accelerator so that it could help more companies unlock insights and drive digital excellence.
In 2022, the company began selling its Software-as-a-Service (SaaS) offering in AWS Marketplace—a curated digital storefront where customers can find, subscribe to, deploy, and govern software, data, and services on AWS. As Contentsquare’s preferred route to market, AWS Marketplace simplifies the discoverability and procurement of the company’s Digital Experience Analytics platform—accelerating its customers’ time to value. This strategic move empowered the company to scale rapidly and establish a worldwide footprint, serving over 1.3 million companies around the globe. Read more>>
“We’re constantly meeting our customers where they are, and the support we receive from AWS along with these procurement efficiencies have empowered us to increase enterprise software sales in AWS Marketplace by 14-times year-over-year.”
Lucie Buisson, Chief Product Officer, Contentsquare
Accessing IMDb-Licensed Content for Visualizations through AWS Data Exchange with Tableau
Data analytics and visualization solutions company Tableau, which is a part of Salesforce, aims to help people see and understand data in new and creative ways. To showcase its products and inspire people to explore data visualization, the company created Data + Movies, a program for people of all skill levels to use and analyze licensed data from AWS Partner IMDb, an entertainment information database to create visualizations and share them publicly. IMDb makes its datasets available through AWS Data Exchange, which customers can use to find, subscribe to, and use third-party data in the cloud. As a result, Tableau can access the data with ease, keep it updated, and deliver it to customers in a streamlined way. Read more>>
“Whereas the 80 visualizations uploaded for Data + Music accumulated about 219,000 views in 4 years, the Data + Movies visualizations earned more than 100,000 views in just 3 months.”
Karen Mahardy, Senior Marketing Manager, Tableau
Improved Operational Efficiency and Customer Time on RadioTimes.com Empowered by MetaBroadcast Using AWS and IMDb
IMDb and Fabric developed a solution to seamlessly connect proprietary media catalogs to authoritative IMDb data using AWS Data Exchange. Fabric Studio, the software-as-a-service powered by Amazon Web Services (AWS), helps M&E companies author, edit, and maintain rich metadata for their film and television catalogs. Fabric licenses IMDb data through AWS Data Exchange. The integrated solution makes it possible for Fabric’s customers to search for titles and access relevant information to enrich their catalogs with IMDb data.
Sinclair Broadcast Group (Sinclair) can procure IMDb licensed data directly through their existing relationship with Fabric. M&E customers will have one agreement and one fee directly with Fabric; this setup provides cost and resource efficiencies compared to maintaining multiple agreements and payments. The solution also provides customers with the freedom to start using the data quickly and with ease. Sinclair has been using the Fabric solution to enrich programming metadata for almost a year. Read more>>
“Though we use a variety of data sources as part of the solution, IMDb is an example of a rich data source that is being improved upon regularly. Most recently, we have seen keywords and tags being expanded upon from IMDb and its vast community of contributors, which has proved to be useful in our efforts to acquire programming across our networks to build out themed events for our audiences. During this period, not only have we successfully streamlined operations because of these solutions, but our network ratings have also increased across the board on Comet (+17 percent), Charge (+37 percent), and TBD (+10 percent) year over year.”
Ben Lister, Head of Programming, Sinclair
