What do you like best about the product?

One of the standout aspects of using Cordial is just how easy and intuitive the platform is. From the start, it’s been clear that usability is a top priority. The interface is clean, user-friendly, and makes navigating through campaigns, data, and settings straightforward—even for new users.

Another major highlight is the outstanding support team. They're responsive, knowledgeable, and genuinely invested in our success. Whether it's a quick question or a deeper strategic conversation, they’re always there to help.

We also really value the robust testing capabilities Cordial offers. The platform allows us to experiment and optimize with confidence, from A/B tests to more advanced personalization experiments. This has had a huge impact on our ability to deliver more effective, relevant messaging.

Overall, Cordial makes it easy to do complex things well. The combination of a great interface, strong support, and powerful testing tools makes it a core part of our marketing tech stack.

What do you dislike about the product?

While our experience with Cordial has been overwhelmingly positive, there are a few areas where we’re looking forward to continued development.

There are some capabilities currently in the works that we’re eager to see implemented. These enhancements would help streamline certain processes and expand what we can do within the platform. It’s clear the team at Cordial is listening to feedback and prioritizing improvements, which gives us confidence that these features are on the horizon.

Overall, the limitations are minor and don’t significantly impact our day-to-day operations. The platform remains powerful and easy to use, and the roadmap ahead is promising.

What problems is the product solving and how is that benefiting you?

Before switching to Cordial, we were using separate platforms for each of our marketing channels. This created a lot of inefficiencies—fragmented data, inconsistent messaging, and a heavier lift when it came to campaign execution and reporting.

Cordial has completely changed that for us. By bringing all of our channels into one unified platform, we’ve been able to consolidate our efforts and streamline our workflows. Creating and delivering messages is now much faster and more consistent, and we can manage everything from one place instead of jumping between tools.

Reporting has also improved dramatically. With all our data centralized, we can easily track performance across channels, gain deeper insights, and make more informed decisions—without the hassle of stitching together reports from multiple systems.

In short, Cordial has helped us work smarter, move faster, and deliver a better experience to our customers. It’s been a game-changer for our marketing team.