ZoomInfo
ZoomInfoExternal reviews
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Great sales intelligence tool
What do you like best about the product?
Provides great information for sales organizations. I've worked with several industries and ZoomInfo typically had good intelligence on health care, restaurant, finance, and retail companies.
What do you dislike about the product?
This is not a great tool for SMB - that's where the information is mostly lacking unless you're looking to have conversations with business owners. Have had some issues with international prospect data due to GDPR but that problem isn't exclusive to ZoomInfo.
What problems is the product solving and how is that benefiting you?
Able to easily prospect into new territories at scale.
Zoominfo Review
What do you like best about the product?
It has the perfect interface and integration with Salesforce CRM. You can easily update relevant information on all contacts and accounts.
What do you dislike about the product?
The information provided by Zoominfo is not always accurate. Especially the contact information on a person (i.e. phone number/email address). I find that information to be more accurate in a solution like LeadIQ.
What problems is the product solving and how is that benefiting you?
On the Sales team, we are able to work more efficiently and spend less time looking outside of our immediate environment to get the relevant information we need to reach out to a target contact.
Recommendations to others considering the product:
I would consider using this product in conjunction with another product. This would not be a product I recommend gathering ALL of your Sales insights from. If you have the budget I would either get a more sophisticated tool or combine it with another tool like LeadIQ. We use both together (& we are a small team) and it gets the job done for now until we grow further.
Amazing tool for prospecting!
What do you like best about the product?
I like the ability to find new prospects at companies as well as being able to find the correct direct line for someone you may have spoken to via email. It's easy to use and very efficient. You can easily search by name, title, location, industry or company and much more.
What do you dislike about the product?
Although you are able to search for new prospects, sometimes Zoominfo might only provide either the email or phone number (not both).
What problems is the product solving and how is that benefiting you?
Targeting and reaching out to new leads.
Best Lead Generation Software
What do you like best about the product?
It gave me real contacts, accurate email and phone numbers in real time
What do you dislike about the product?
I felt the service was very expensive. Also you needed to have more than once license for different users.
What problems is the product solving and how is that benefiting you?
Being able to reach the decision maker faster. Benefits are that I don't have to go through the gate keeper anymore.
Lowest bounced emails. So-so UX.
What do you like best about the product?
I ran a test between Zoominfo, DiscoverOrg, and Datanyze. Zoominfo brought back the highest number of Contacts. Additionally, ZI's bounce rate between the three was the lowest: about 75% of the emails went through.
If you are doing an Account-Based approach, you can open each Account in SFDC and manually find the contacts you want in the SFDC integration.
There's also a feature called "Build" that allows you to run a list of Accounts via CSV and have it build specific contacts - so if you have a list of Accounts assigned, then you can get a CSV back with all the Contacts you were looking for. This is also a "Dislike" - see below.
Customer Service is good, not great. The Support Staff is a bit slow to respond - but there's a phone number that you can call to get immediate-ish help (they'll call you back if you leave a message). I found that talking to my Account Manager was the best way to get good help.
If you are doing an Account-Based approach, you can open each Account in SFDC and manually find the contacts you want in the SFDC integration.
There's also a feature called "Build" that allows you to run a list of Accounts via CSV and have it build specific contacts - so if you have a list of Accounts assigned, then you can get a CSV back with all the Contacts you were looking for. This is also a "Dislike" - see below.
Customer Service is good, not great. The Support Staff is a bit slow to respond - but there's a phone number that you can call to get immediate-ish help (they'll call you back if you leave a message). I found that talking to my Account Manager was the best way to get good help.
What do you dislike about the product?
Their product is fulfilling probably 80% of their vision - but certainly misses the mark at times.
For example, using the Build Tool would save my reps a ton of time - IN THEORY. But the reality is, there's no substitute for the accuracy you get when building accounts one at a time. For example: when I load a CSV with 100 accounts with the intention to get 3 contacts per account, I'll end up with 200 contacts. Upon further inspection, I'll find that only 60 of the accounts pulled in contacts, and then some of the accounts pulled in like 12 "CEO's". There's ways to restrict what's pulled, but ZI doesn't have a way to guarantee that the ONE CEO it pulled is the one that you need. So then the rep uses up time to double-check the Build Tool results... and then it uses as much time as it would have if they built the Contacts one account at a time.
Another issue with the product is trying to deal with companies that have generic-sounding names. For example, if you pull up an account with a name like "Bridge Group", you might end up pulling in the CEO for "Bridge Consulting", the CFO for "The Bridge Group", and the COO for "Bridge Investments". This is the same with organizations with multiple subsidiaries with similar names... try sorting out "YMCA" or "Goodwill Industries", for example. They have multiple Account names, website URLs, and email domains. It's a mess with ZoomInfo.
The biggest complaint for me is that there hasn't really been much innovation since buying ZI over 3 years ago. They have a new UI (v2.0), which is nice, but a lot of it is still a little buggy.
I end up keeping Zoominfo thought because of the end product, which is accurate Contact information.
For example, using the Build Tool would save my reps a ton of time - IN THEORY. But the reality is, there's no substitute for the accuracy you get when building accounts one at a time. For example: when I load a CSV with 100 accounts with the intention to get 3 contacts per account, I'll end up with 200 contacts. Upon further inspection, I'll find that only 60 of the accounts pulled in contacts, and then some of the accounts pulled in like 12 "CEO's". There's ways to restrict what's pulled, but ZI doesn't have a way to guarantee that the ONE CEO it pulled is the one that you need. So then the rep uses up time to double-check the Build Tool results... and then it uses as much time as it would have if they built the Contacts one account at a time.
Another issue with the product is trying to deal with companies that have generic-sounding names. For example, if you pull up an account with a name like "Bridge Group", you might end up pulling in the CEO for "Bridge Consulting", the CFO for "The Bridge Group", and the COO for "Bridge Investments". This is the same with organizations with multiple subsidiaries with similar names... try sorting out "YMCA" or "Goodwill Industries", for example. They have multiple Account names, website URLs, and email domains. It's a mess with ZoomInfo.
The biggest complaint for me is that there hasn't really been much innovation since buying ZI over 3 years ago. They have a new UI (v2.0), which is nice, but a lot of it is still a little buggy.
I end up keeping Zoominfo thought because of the end product, which is accurate Contact information.
What problems is the product solving and how is that benefiting you?
Building Contacts for existing named Accounts within Salesforce. Updating Account information and keeping Contacts up to date.
Because of ZI, we have been able to prospect into accounts at scale. We have also been able to get the majority of an Account's Contact information and in theory cut down on the busy work for my team.
Because of ZI, we have been able to prospect into accounts at scale. We have also been able to get the majority of an Account's Contact information and in theory cut down on the busy work for my team.
Recommendations to others considering the product:
Learn how to use the Build Tool. It takes a few times to get it right. In theory, it's a time saver (but you may need to fine tune how you use it).
Sales prospecting resource
What do you like best about the product?
I liked that it was very well laid out and that it was easy to use. The layout made it easy to prospect and find new data.
What do you dislike about the product?
I didn't like that they updated every few months without explaining all the updates thoroughly.
What problems is the product solving and how is that benefiting you?
It allowed me the ability to reach out to companies and contacts all over the country and provided reliable data and points of contacts whether it was an email or phone number.
Recommendations to others considering the product:
trial the product and stay up to date on changes to their layoout
Great for Lead Contact Info and Account Based Marketing
What do you like best about the product?
The accuracy of this product when gathering contact emails and numbers to be used in marketing and other drip campaigns is very useful. The filters available to narrow the results make it easy to quickly find the people you're looking for. The support and training provided by the staff is very helpful and makes using the product easier.
What do you dislike about the product?
While great for contact info at small to large corporations. Even smaller startup contacts are lacking, but understandable for how they acquire the info. Even with the use of Chrome which it is optimized for, the in browser platform can sometimes be a bit sluggish.
What problems is the product solving and how is that benefiting you?
Appending, but also finding new leads in similar targeted business verticals. ZoomInfo has streamlined some of our processes by making work that used to take hours achievable in minutes depending on list size. We have received less bounces from our email campaigns. An example is 1 hard bounce from a list of 1000 contacts. The results speak for themselves.
Recommendations to others considering the product:
Can be a bit pricey, but you truly get what you pay for in user satisfaction and quality leads.
Vast database, regularly updated
What do you like best about the product?
ZoomInfo has one of the largest database for you to find emails and phone numbers and pull those lists for your prospecting. The data is regularly updated, although of course sometimes you’ll run into some older data. It was an invaluable tool in sales, especially if you’re not using other robust or enterprise platforms.
What do you dislike about the product?
While the interface is getting better, it could still use some work. Creating and downloading lists can be confusing at first. Sometimes older contact data gets accidentally mixed up with the wrong contact.
What problems is the product solving and how is that benefiting you?
We were able to find many numbers for cold calling and improve our email deliverability with correct information.
Contact info in an instant
What do you like best about the product?
I am able to find direct lines and correct email addresses for almost anyone I want to reach out to.
What do you dislike about the product?
The 1.0 user interface was way better than the 2.0 version.
What problems is the product solving and how is that benefiting you?
I’m able to have the correct contact information for my prospects and the amount of direct lines zoom info offers leads to more meetings booked.
Great program with up to date info
What do you like best about the product?
I love the option to see valuable insights on the company to include the technologies their leveraging. It's important for our selling organization to have an idea what their utilizing to date and where- network, applications, CRM etc.. Also the org chart information is very extensive- not only does it show me the executives and their ranking but also routes me to their LinkedIn. Similar companies tab can also help when it comes to identifying competitors.
What do you dislike about the product?
I wish it was more SFDC friendly in terms of integration and sometimes when I go to click on other platforms out of Discover Org it takes awhile to route me there. Within the scoops I was wondering if they could perhaps source where they are extrapolating the articles from and how valid they are because I'm not sure where exactly their coming from- a reputable source?
What problems is the product solving and how is that benefiting you?
I'm able to see most up to date information on a company to include what their IT budget is and who the decision makers might be within the org chart
Recommendations to others considering the product:
I think overall Discover org has done a good job at progressing their ability to do more with the platform. However, the process to reinstall the program to get more features is intricate- I have to reach out to our DiscoverOrg rep for help more then I feel like I should to make sure I'm getting the most out of my license.
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