Zapier as the most complete integration and automation system that connects to most app.
What do you like best about the product?
Zapier is widely used and with most apps available for integration.
What do you dislike about the product?
Some apps have limitations on actions and triggers, and the more actions you put the more it will use up your plan tasks, this becomes costly.
What problems is the product solving and how is that benefiting you?
Integration and syncing of most business tools like CRMs, spreadsheets, Xero invoicing, Pandadoc proposals. It helps us connect our processes and automate manual work.
Streamlined data workflows but could use more flexibility with complex tasks
What is our primary use case?
For multi-step scenarios, I needed to connect multiple CRMs simultaneously within visualization tools, primarily Power BI. I created a workflow connecting Zoho CRM to HubSpot and another platform called Clay for data orchestration and transformation. I pulled the data, created automation through Zapier, connected it with Clay, and once the data landed within Clay, transformed it before connecting Clay with Power BI. I used Zapier again to create automation workflows and provided conditional logic based on user experience and behavioral aspects. When working with campaign data, I specified steps based on demographics, religion, and other requirements. I created those steps and pushed the data through Zapier within Power BI.
It is very helpful, specifically for data professionals because I have exposure to that domain, CRM users, and my colleagues in web development who use it for integration. They suggested it to me, and that is how I learned about what kind of tool it is. It has proven to be quite useful.
What is most valuable?
Zapier is user-friendly and most information is available within the page for specific automation. When creating data pushes from one source to another through Zapier, or integrating different platforms, everything is clear. The steps to perform, sources, destinations, triggers, and other aspects are straightforward to use.
The automation capabilities are impressive. Zapier is integrated with most applications I have been using, making it helpful for integration within any platform. When there is no custom configuration or integration available between two applications, Zapier provides a solution. There are no limitations with data, particularly in the data analytics and BI dashboard domains. When fetching data through XML, custom coding isn't necessary - configuration and mapping of accounts, columns, and tables between sources is sufficient before hitting the trigger button.
The automation capabilities eliminate the need for manual data retrieval or analysis from different sources. When data is needed, triggering and creating automation pulls data from the source into Power BI or Cognos. By specifying conditional logic rather than transforming and performing conditions within the visualization tool, Zapier provides conditional logic on the behavioral side to get specific data and load it into Power BI visualization tool.
What needs improvement?
There could be improvements in creating more complex workflows within the data domain. Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination. Specific workflows could be created to pull transformed data through Zapier workflow directly into visualization tools for dashboard and report creation.
Response time was good but had slight delays when asking detailed questions. This might have been due to the time needed to find exact information through documentation, which could be improved.
For how long have I used the solution?
I would rate it seven and a half or eight out of ten.
How are customer service and support?
I would rate the customer service as seven out of ten.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
We previously used in-house solutions. With multiple CRMs requiring data collection, it was suggested internally that rather than integrating different platforms with different applications, we could use a third-party integrator such as Zapier. By subscribing to that module, it became easier to create workflows and push data from source to destination.
Which other solutions did I evaluate?
I have used ZoomInfo as another solution, specifically for data integration on the Clay side. I have mostly been using custom, native integration platforms to connect CRM applications to each other. However, I primarily use Zapier for these purposes.
What other advice do I have?
The solution is mostly deployed in the cloud as per requirements.
I have been defining data specifications including data range parameters and specific tables to push for different departments. For example, when working with billing excellence in the finance department or customer value management, I implement conditional logic. For each record, I might require only hundreds of rows with matching conditions, similar to if-else conditions. The same approach applies to date ranges and filtering blank entries.
When I encountered an issue finding a solution, I reached out to the support team who provided excellent assistance with documentation and custom workarounds.
As a consulting firm, we provide services to different clients across Gulf, America, European, and South African regions. We use Zapier for our customers based on their requirements and internally within our company. We suggest it to clients who have large amounts of data, multiple sources, or want to create more automation, including AI or LLM module implementation.
The implementation was straightforward, requiring only specific module definition, source and destination configuration, with comprehensive information available on screen for understanding steps and implementation.
Overall rating: 7 out of 10.
Zapier for business use
What do you like best about the product?
One key benefit of Zapier is the simplicity of the user interface, making it incredibly easy to set-up and configure integrations with multiple tools.
I use Zapier most days, with automations configured to run daily.
What do you dislike about the product?
Caps on the weekly user allowance is a challenging limitation of the platform - in order to execute company-wide initiatives, you need to invest significant funds
What problems is the product solving and how is that benefiting you?
Zapier is helping to streamline and automate repetitive processes, as well as provide notification prompts to key colleagues based on the requirements in the rule configuration - thereby saving time, enabling resource to be used elsewhere.
Diverse integration options support workflow automation while pricing and support need improvements
What is our primary use case?
Currently, we are a software company called KlickTipp, and we built a connector in Zapier for our application to access the API. We use Zapier to implement templates for customers, making it easier for them to integrate with our tool. We cannot build a native integration to all tools such as JotForm or Typeform, so we consult our customers to use applications such as Zapier, Make, and n8n. Zapier is the tool with the most connectors and has been quite forward in that case.
In our business processes, we worked with it, but we are switching now because the use cases were connecting our help desk to our product planning tool and then to our development project management tool, from Helpscout to Productboard and from Productboard to Jira.
I have employed multi-step automation workflows in my tasks, taking data directly to Productboard to plan new ideas and insights, and doing some aggregation.
What is most valuable?
From my perspective, Zapier is a tool that has the most connectors. They have approximately 7,000 connections. That is the most important feature for Zapier, and that is why they are where they are currently in the market.
When working with Zapier, it is easier for customers to use because it has a clear structure compared to Make and N8N, which have a more free structure. With Zapier, there is no need to deal with technical JSON characters. You can start from scratch without paying anything, which is great, but Zapier can get quite expensive fast.
What needs improvement?
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.
For how long have I used the solution?
I have been working with Jira, Confluence, Workato, Make and n8n within the last 12 months, as we discussed initially.
What do I think about the stability of the solution?
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables. I would rate Zapier a seven for stability.
What do I think about the scalability of the solution?
I always consider pricing when thinking about scalability. Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
How are customer service and support?
I have interacted with Zapier's technical support, which was good support, but it was not especially open.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
In my earlier company, we initially just worked with Jira automations for the Atlassian tool stack, but then we realized we needed more complex integrations and used Workato which is more for enterprise customers because they have many enterprise features.
Zapier was present when I joined my current company, and then we switched to n8n.
Which other solutions did I evaluate?
Currently, we are a software company called KlickTipp, and we built a connector in Zapier for our application to access the API. We use Zapier to implement templates for customers, making it easier for them to integrate with our tool. We cannot build a native integration to all tools such as JotForm or Typeform, so we consult our customers to use applications such as Zapier, Make, and n8n.
We currently switch from Zapier because it was so expensive. My experience shows that for our use cases, other tools are cheaper. We use Zapier more for templates where we do not have to pay at all because we are partners with Zapier, and our test account allows us to build templates and test connectors.
What other advice do I have?
They currently do a lot with MCP and AI agents, which is a big topic in integration. I think that is the right way to go. However, pricing is currently the most crucial issue.
I would rate Zapier overall a seven.
My Zapier Experience
What do you like best about the product?
Flexibility in automation with multiple features
What do you dislike about the product?
It can be pretty hard to automate simple tasks sometimes and there are some distinct limitations
What problems is the product solving and how is that benefiting you?
Helping me with keeping the rest of the marketing team informed
Zapier is moving in the right direction
What do you like best about the product?
I like the automated tasks between apps.
What do you dislike about the product?
It is a little pricy and the errors in the paths can be a little too much sometime.
What problems is the product solving and how is that benefiting you?
It solving our issues with automation. We can setup a lot of reminders and other tasks.
It made life easy because of the automation and applications integrated inside zapier
What do you like best about the product?
No code automation.
Applications inside zapier
Easy CRM integrations
What do you dislike about the product?
It keeps changing the UI without prior notice, which disrupts the subconscious flow.
What problems is the product solving and how is that benefiting you?
It helps me integration the CRM according to client requirement, along with that automation for different firms, like creating their form through interface then creating the zap paths for output reasons.
Seamless CRM and marketing automation Tool
What do you like best about the product?
Zapier saves me hours of manual work every week. I use it mainly for CRM integrations—like syncing leads between platforms, auto-updating contact records, and triggering follow-ups—and it runs reliably in the background. It's also great for setting up marketing automations, like sending email sequences or updating ad audiences, with almost no ongoing maintenance once the zaps are set. The flexibility and time savings are huge advantages.
What do you dislike about the product?
Some advanced use cases still require workarounds or custom webhooks, which can get a bit technical. Also, debugging isn't always straightforward if a zap fails due to an app error. It would be great to have more transparent error messages or suggested fixes.
It does show an error code, but while using Apps, it should provide more details about the mistake. I always have to reach out to their support to fix those errors, which takes my time.
What problems is the product solving and how is that benefiting you?
It removes manual data entry and keeps my tools in sync, helping me work faster and avoid mistakes.
Great product to link all your different softwares
What do you like best about the product?
It covers gaps between software and helps to connect different actions together.
What do you dislike about the product?
It can really get quite complex! Some of the newer features are really advanced and take a lot of learning.
What problems is the product solving and how is that benefiting you?
Linking HubSpot forms with data and other programs including Trello.
Zapier is the OG of connecting Apps
What do you like best about the product?
Ease of use and easy to understand interface
What do you dislike about the product?
Costs add up quickly as you grow and scale it becomes a price justification
What problems is the product solving and how is that benefiting you?
Connecting applications and creating workflow paths
