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Zapier

Zapier

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1,750 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Clive C.

The best tool for generating integrations for rapid prototyping

  • June 17, 2025
  • Review provided by G2

What do you like best about the product?
I love that I can create automated systems without hiring a developer. From sending Facebook leads to Google Sheets to automating emails: Zapier saves me hours every day. The implementation is quite easy at first compared to Maker. I use it quite frequently for prototyping and for forms.
What do you dislike about the product?
There are integrations that feel incomplete or unstable. For example, not all apps have triggers or actions that truly leverage their API. Customer support is almost nonexistent.
What problems is the product solving and how is that benefiting you?
Zapier saves me time by eliminating repetitive tasks like transferring data between forms, emails, and spreadsheets. Thanks to that, I can focus on selling and creating, not on operational tasks that don't generate value. It also allows me to quickly test prototypes of innovative projects for marketing proposals, ideal for showing the client before executing robust code.


    Davide F.

Useful but too expensive

  • June 17, 2025
  • Review provided by G2

What do you like best about the product?
Easy to set up, really usable by anyone without knowing anything about coding.
What do you dislike about the product?
it really costs too much and if you need to do a lot of tasks it absolutely doesn't justify the crazy price, you can spend hundreds a month without the ability to scale up.
What problems is the product solving and how is that benefiting you?
automation of internal flows, communication processes, sales activity, tools connection.


    MuhammadUsman2

Automation offers flexibility with potential for improvement

  • June 16, 2025
  • Review provided by PeerSpot

What is our primary use case?

I mostly use Zapier to automate creating tasks and distribute them between Highrise and Hotspot, along with similar tasks across multiple different apps.

Zapier has many features, such as formatter, and it depends on what the client needs. It is difficult to describe because every automation has a use case. Make.com is also very good. Integrations are better in Zapier because it has more features and more advanced capabilities.

What is most valuable?

Zapier has numerous features, including formatter, and the functionality depends on specific client needs. There are many good features, though it is difficult to describe because every automation has a unique use case. Make.com is also effective, but integrations are better in Zapier because it has more advanced features.

What needs improvement?

The integration with each other needs improvement, and other automations are weak. I discussed this with a professional Zapier person who works with client features and uses Make. If Make updates anything new, I will provide guidance and include it in the files.

For how long have I used the solution?

I have been using it for four to five years.

What was my experience with deployment of the solution?

It requires some understanding to implement. It is easier now. Zapier primarily handles API automation.

What do I think about the stability of the solution?

I experienced some screen usage issues that were resolved within a week. The application requires clarity regarding device compatibility.

What do I think about the scalability of the solution?

The pricing starts at $19 per month, then increases to $49 per month, with the highest tier at $69 per month.

How are customer service and support?

It can be challenging to get timely responses as they typically answer questions after a long period, sometimes taking up to a month to respond.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I recommend Zapier because there is demand and it is easy to use. There is an alternative platform called Wire Pocket, which is an online automation platform. Wire Pocket offers four months of free services with full access to all premium features, similar to Zapier's premium tier.

What other advice do I have?

This depends on user groups and how they utilize the platform. Zapier is an automation platform that we use according to our demands. Users should first try it out to understand how Zapier works. Start with basic automation and then expand based on your needs.

Please request Wire Pocket information via email.

I use Zapier application services, and people maintain their own separate accounts and subscriptions.

I rate Zapier 7 out of 10.


    Awais Mehmood

Error message clarity needs improvement but third-party integrations facilitate automation

  • June 16, 2025
  • Review provided by PeerSpot

What is our primary use case?

I have been working with Zapier for the last two years as an integrator. I built two SaaS products using Zapier. I am a Webflow developer who uses Webflow and Memberstack and other third-party tools to make SaaS products, and when it comes to automation, I use Zapier for that.

When a user subscribes to a package, Zapier integrates with Stripe and when the payment is successfully created, Zapier automatically creates a base in Trello, sends an email to the user, and creates a new user on Memberstack to ensure the user that subscribes to our package will be redirected to the gated content so they can easily integrate or make changes.

Last time I used Zapier with Notion, I faced some challenges. We have a reimbursement package for our employees with a Google Form. When a user fills out the Google Form, I wanted to automate it so that when the user submits the form, I get all the leads or fields of the Google Form and then add rows into a table of Notion. At that time, we faced challenges as Notion did not allow me to make changes in the table, specifically on the row. So I moved from Notion to Google Sheets to make those automations in the way we wanted for our employees.

I mostly work with a global team, so I believe it is pretty handy for all users using Zapier remotely.

What is most valuable?

All the features of Zapier are valuable for me to use or integrate with my SaaS product. I believe all the features are practical, and all third-party tools are easily integrated with Zapier.

I actually used most of the automation features. When a user submits a form, I get the details or leads of that form and put them on other third-party tools, such as Notion, Google Sheets, Airtable, or send a lead to Slack. These are common features that help me make perfect automation for my clients and employers.

I utilized Zapier's feature of connecting over 2000 apps for various automations in my business processes. I use Zapier with Memberstack, Stripe, Trello, and Slack. I use around 10 to 15 third-party tools with Zapier, and it is pretty handy for startups or for me as a developer.

What needs improvement?

I would to improve the integration between Zapier and Notion since Notion did not allow it previously.

One issue I experienced was that when Zapier did not automate or threw an error, the error was not user-friendly. I searched extensively in browsers and the Zapier community to find solutions. The error page or the Zapier error message should be user-friendly, and the error message should relate to the user so they can easily understand the error and solve that specific problem.

The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.

For how long have I used the solution?

I have been working with Zapier for the last two years.

How are customer service and support?

In my experience, the customer service and technical support of Zapier is very slow. I would rate the technical support of Zapier as five out of ten, which is average.

How would you rate customer service and support?

Positive

Which other solutions did I evaluate?

On a scale from one to ten, where one is worst and ten is best, I would rate Zapier around five. For complex filtration or automation, Zapier deserves around five. We have another option, Make.com, which provides many features similar to Zapier. Some of my clients prefer to switch to Make that is more user-friendly compared to Zapier and also has additional features.

What other advice do I have?

I am not sure about the current version of Zapier, but I last used it around six to eight months ago.

For small tasks, Airtable is practical for that purpose. If I used small automation such as when a user submits the form and needs to notify on Slack or via email, Airtable is practical for that specific task. When I make complex automation to add custom code or custom logic, Zapier excels in that specific scenario.

I used filters in Zapier when I made a SaaS product and filtered out specific users in the whole user component from Memberstack, adding additional information and URLs such as additional airbases and Figma URLs. I used filter methods or operations in that specific scenario.

When I started working with Zapier, it did not have the option to add custom code or custom logic, but with time, it introduced a new feature to add custom logic or custom code to get specific input or values from the previous Zap step. I used the specific custom code and logic to add my desired logic. These features help me and other developers create complex automation for our clients and staff.

I think the pricing of Zapier is fair. Zapier provides free Zaps options each month. Whenever I experiment with a specific feature to integrate Zapier with a specific tool or requirement, I usually use the Zapier free version to test those specific needs. I would rate the pricing around three to four out of five.

As a developer who integrates other tools with Webflow and other web development projects, I did not face any problems integrating Zapier. Zapier is a user-friendly platform in terms of integration. It just requires you to add your script.

Overall review rating: 5/10


    Megan F.

A staple for any business owner!!!!!!!!!!!

  • June 13, 2025
  • Review provided by G2

What do you like best about the product?
I can connect so many different programs together and constantly build off of my foundation for processes. It saves me so much time as a busy business owner and has allowed me to scale to large amounts because I can do more in less time
What do you dislike about the product?
I mean, everyone wants things for cheap or free so that would make it better. Other than that nothing I dislike nothing about it.
What problems is the product solving and how is that benefiting you?
I am an owner/manager with no office staff and only field staff. It has allowed me to scale being solo in the office while not having to cury the burden of a non revenue generating employee. As a small business it has helped me grow faster so I am almost ready to hire an office person but they can accomplish even more with solid processes and automations in place to help me grow even more!


    Daniel L.

Zapier to automate all my tasks and save little frames of time (that value hours)

  • June 12, 2025
  • Review provided by G2

What do you like best about the product?
The best of Zapier of course is i can automate all my tasks and can save a lot of time saving minutes and time frames in repetitive tasks
What do you dislike about the product?
I think maybe the limited task per plan or per suscription i think it could be better and i think honestly that "make" is doing it better
What problems is the product solving and how is that benefiting you?
Lost of time (saving time with zapier)
Repetitive useless tasks (with zapier can just automate)
Forget some little task, with Zapier i just automate and never forget little tasks


    Bryan F.

Zapier is a useful tool but does have a learning curve

  • June 12, 2025
  • Review provided by G2

What do you like best about the product?
A great tool to connect information and create workflows.
What do you dislike about the product?
Integrations can be difficult to build and troubleshoot.
What problems is the product solving and how is that benefiting you?
Zapier allows us to build integrations to software that are normally not integrated and transfer data between the solutions.


    Jessica E.

Great time saving platform

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
The ability to link all my accounts in one place with ease.
What do you dislike about the product?
Sometimes there are glitches that don’t allow me to make changes to zaps easily, and the cost increase to link to social media.
What problems is the product solving and how is that benefiting you?
It allows for a smooth workflow and less manual labor.


    Jenny F.

A Game-Changer for Workflow Automation

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
Zapier has completely transformed the way we work. Its intuitive interface and vast library of integrations make it effortless to automate repetitive tasks between hundreds of apps - from CRMs and email platforms to project management tools and spreadsheets.
What do you dislike about the product?
Not the easiest to implement and things do break sometimes.
What problems is the product solving and how is that benefiting you?
The time savings are real. Tasks that used to take hours each week now happen automatically in the background. It’s also incredibly reliable - once a workflow is set up, it just works. And the support documentation is clear and helpful, which makes troubleshooting a breeze.


    Tarkeshwar Kumar

Helps in seamless workflow integration but needs user interface improvements

  • June 10, 2025
  • Review provided by PeerSpot

What is our primary use case?

It is mostly focused on integration points, either integrating with CRM systems or Microsoft legacy systems, mainly working with APIs and REST APIs. One use case I worked on for a customer involved integration with Close CRM. This is an open CRM system where I had to retrieve data such as contacts, opportunity details, lead details, and addresses. After connecting with Zapier, the data was displayed in another system using the Zapier app, which is called Zap, along with webhooks for integration.

There was a specific case where data needed to be passed from Close CRM to our custom application. Since we were unable to connect directly from our custom application to Close CRM, we utilized Zapier workflows. Through this integration, we were able to populate data from Close CRM and display it in our system for reporting purposes.

How has it helped my organization?

The solution is time efficient and has saved considerable development effort. Tasks that would typically take more than three months were completed in approximately a week.

This has helped us eliminate manual interaction for scheduling tasks and sending notifications. Through these features, we can achieve automation without the need for manual integration.

What is most valuable?

Creating integration points through webhooks is particularly useful for anyone working on integration projects. There are several built-in features in Zapier for webhooks that can be used effectively.

I have worked with different low-code, no-code solutions, including Decisions, a US-based company, and OutSystems. The solution is quite user-friendly and accessible to everyone.

I have utilized various webhooks available through Zapier for different integration purposes.

What needs improvement?

Improvement is needed on the user interface aspect. To make it a complete BPM solution, the UI component needs significant enhancement. When comparing to OutSystems, which has better UI capabilities for creating screens and forms, Zapier has basic features for creating pages, screens, and forms, but additional development is needed in this area.

Another area for improvement would be providing more capability to create custom integration points. While Zapier already has more than 2,000 webhooks, users or developers should have the flexibility to create additional custom connectors.

How are customer service and support?

My interaction was brief, consisting of one or two support tickets. The experience was positive with prompt responses from their team.

How would you rate customer service and support?

Positive

What was our ROI?

The return on investment is significant. In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.

What's my experience with pricing, setup cost, and licensing?

The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.

What other advice do I have?

The sign-up process is straightforward. Users can sign up with their work email, and an organization account is provided, enabling them to start creating workflows and screens immediately.

Based on my experience with cloud integration using Zapier, it is a very good solution. I would rate this solution 8 out of 10.