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Zapier

Zapier

Reviews from AWS customer

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External reviews

1,749 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Shawn M.

Time-Saving and User-Friendly, But Pricing and Features Lag Behind

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Zapier has saved me a thousands of hours and was my first introduction to no-code automations. Very easy to use and works extreamly well.
What do you dislike about the product?
Over the years Zapier has become increasingly more expensive and is limited in its capability compared to other prodcuts now on the market.
What problems is the product solving and how is that benefiting you?
My entire business runs on Zapier and I could not run my company wiht out it.


    Guillermo P.

Streamlines Lead Management, Needs More Local CRM Integrations

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
I like that is makes my work easier, I work in Paid Media and use Zapier to manage the leads I generate for my clients.
What do you dislike about the product?
I would like Zapier to have more integration with local CRMs like Pilot Solution or Tokko.
What problems is the product solving and how is that benefiting you?
I generate leads though Meta Ads and I need to send them to my clients CRMs.


    Chad N.

Zapier Saves Us Time and Money with Effortless Automation

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
We run several lead generation campaigns that need us to transfer leads into different CRM and marketing platforms. Without Zapier, we would have to spend many hours each month manually exporting and importing data, or invest heavily in a custom automation system. Zapier provides us with an easy and affordable solution that simply works, saving us significant time, money, and effort.
What do you dislike about the product?
Honestly, I really can't think of anything.
What problems is the product solving and how is that benefiting you?
We use Zapier to automate the transfer of leads and customer data between lead generation sources, CRM, and marketing/communication platforms.


    Eric P.

Connects Everything Seamlessly, But Pricey Compared to Alternatives

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
It connects really every software and service
What do you dislike about the product?
There are cheaper solutions when it comes to easier connections
What problems is the product solving and how is that benefiting you?
We connect our cam to our autoresponder and webinar-software


    Andrea S.

The swiss army knife of automation

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Ease of use, customer support, reliability
What do you dislike about the product?
Can get a bit expensive for a small company in advanced automation scenarios
What problems is the product solving and how is that benefiting you?
As a marketing agency, Zapier is helping us in integrating different services - mostly ad platforms and CRMs - quickly and easily. Zapier allows marketers to automate their workflows without writing a single line of code. We can instantly send leads from Facebook Ads directly into Salesforce, Hubspot and other CRMs, saving us quite a bit of time and a lot of back and forth with developers. We also use Zapier to stitch together different services (Airtable, Slack, GMail, Calendar, ActiveCampaign, etc etc) for our own recruitment and onboard processes. Basically, Zapier is the glue holding together quite a bit of processes for us.


    Adam O.

Powerful Automation with Great Connectors, But Tables Need Improvement

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
This is a very powerful tool that offers a wide range of connectors. Once you grasp the platform's logic, creating zaps becomes quite straightforward.
What do you dislike about the product?
From my perspective, Tables isn't quite where it needs to be yet. It still feels like simply connecting a Google Sheet offers more functionality and flexibility.
What problems is the product solving and how is that benefiting you?
It helps us connect up biz apps with quick and easy connectors. No code needed and solutions delivered in moments not days


    Betsy S.

Zapier’s AI CoPilot Makes Automation Easy, But Some Integrations Are Limited

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Zapier meets me at any level of knowledge base I have about the automation. The AI CoPilot helps me quickly set up steps in an automation. It's one of my more frequently used websites for anything AI or process.
What do you dislike about the product?
There are still some integration things that aren't always available. I have had a few times I couldn't set up an automation with the limitation of actions for a particular platform outside of Zapier. I am not a developer so I can''t write the code to hae it fetch/search/etc within several platforms.
What problems is the product solving and how is that benefiting you?
It's reducing human error and efficiency in timely automations. Instead of manually pulling lists, it effectively pushing leads/contacts/sales through our client's pipelines all while allowing us to do more creative things.


    Consulting

Time-Saving Automation with Broad App Support

  • October 27, 2025
  • Review provided by G2

What do you like best about the product?
What I appreciate most about Zapier is its ability to automate repetitive tasks across various apps without requiring any coding knowledge. This feature saves me a significant amount of time and reduces the risk of manual mistakes. I’m also impressed by the extensive range of apps it supports, which makes it possible to create quite complex workflows with ease.
What do you dislike about the product?
At times, the interface can be somewhat confusing, particularly when attempting to configure more advanced automations. Additionally, certain integrations have restrictions on their capabilities, though these limitations are generally manageable.
What problems is the product solving and how is that benefiting you?
Before Zapier, a lot of our manual work — like updating spreadsheets or moving data between systems — took hours every day. Zapier automates these processes, keeping everything up to date and letting us focus on more strategic work. It’s also reduced mistakes and made our workflows way more consistent.


    Information Technology and Services

Great for Simple Integrations, But Limited for Custom or Enterprise Needs

  • October 27, 2025
  • Review provided by G2

What do you like best about the product?
I like that zapier is easy to use for literally anyone in the business and that it is very well priced for the market. I also like how many recipes zapier has for users.
What do you dislike about the product?
I dislike that zapier makes it seem like you are getting an iPaaS tool, but you aren’t. You can’t build your integration architecture on zapier. It is point to point integrations. Doesn’t handle custom needs. I have custom fields in almost all the software I work, which makes the wonderful ease of use effectively useless, because I can’t use it. Zapier isn’t made for enterprise organizations.
What problems is the product solving and how is that benefiting you?
It allows me to move survey data to our marketing tool so we can send relevant marketing emails


    Viresh V.

Effortless Tool Integration, Reliable Sync—Support Speed Could Improve

  • October 27, 2025
  • Review provided by G2

What do you like best about the product?
Easy to sync & connect multiple tools. Zapier already has a good sync with many tools & there's no reason to break your head on the basics that Zapier already has sorted for years.
What do you dislike about the product?
Nothing as much to dislike, the customer support is quick to revert at times the email wait needs patience but the support is helpful and able to resolve any concerns.
What problems is the product solving and how is that benefiting you?
Helping me automate tasks that would otherwise take hours daily.