What do you like best about the product?

I have worked with multiple organizations that use Orange DAM and have seen first hand the flexibility and configurability of this application. Whether you are using it as your source of truth for brand content, as a drive wheel in your marketing stack, or to manage content from teams throughout a broad and deep enterprise, you can achieve your goals with Orange DAM.

For the user, it has powerful search, an intuitive interface that make finding and downloading assets a breeze. Users can access curated collections, search and filter with ease, and share content based on permissions set for users and groups or users.

Speaking of permissions. . . . They are finely grained and nuanced so you can manage folders of content using recursive properties -- or you can allow individual users access to specific assets for a specific date range and restricted options for downloading.

If you have a new or highly specialized work flow, need to integrate with new applications and build an AI tagging process to improve time-to-market, reach out to their customer support team and discuss it. Your customer success rep will help you make it work. And they have a detailed training program that will help you learn the ins and outs of Orange DAM. In short, you can configure and optimize Orange DAM to meet just about any use case.

What do you dislike about the product?

The learning curve is steep. As an administrator, you really need to complete their certification process to understand the full scope of what Orange DAM can do, and you will learn multiple strategies of achieving goals. The good news is their certification program is well designed and the curriculum is exceptionally thorough.

What problems is the product solving and how is that benefiting you?

My company supports three business that have different needs and use cases, but they each leverage Orange DAM to create a central view of assets that people throughout their organization can access.