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BrightEdge

BrightEdge

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    Internet

BrightEdge is the Mega Lord SEO tool

  • June 06, 2016
  • Review provided by G2

What do you like best about the product?
Data Cube functionality is the bomb. It helps with sooo many questions. Especially from higher level exec's. I love when tools make you look smarter. Tracking keywords week over week is incredibly helpful in spotting problems and other issues.
What do you dislike about the product?
It still doesn't make me as efficient as I like, I have to do a lot of data manipulation to get really advanced SEO insights.
What problems is the product solving and how is that benefiting you?
Optimizing existing content, optimizing new content, what new content to create.
An increase in organic traffic.
Recommendations to others considering the product:
Definitely better than the other SEO tools out there, Moz, Conductor, Search Metrics, LinkDex

    Travis K.

Premium price tag, okay solution

  • April 30, 2016
  • Review provided by G2

What do you like best about the product?
In theory, BrightEdge is a desirable product. You're able to discover relevant keywords, view recommendations to improve search rankings for those keywords, tie a dollar figure to that improvement, and then execute those recommendations by delegating tasks out through the platform. You can also run website audits to find areas that are currently lacking from a technical standpoint (meta description, page title, SSL cert, etc.).
What do you dislike about the product?
In practice, the projected page rank of a keyword after recommended changes are made is not as accurate as I had hoped and often overestimates results. In our particular case, not all of the recommendations were feasible which throws the whole estimate out the window and there's no way to recalculate based on what is feasible. As someone that uses SaaS and analytics products in many other areas, I have to say the general UX of the platform is clunky.

My final dislike revolves around the leadership at the company and their business practices. BrightEdge notified us once just a few days after Christmas that our contract would need to be cancelled a month before the contract end date in April or it would auto-renew. Not realizing the contract auto-renewed, we missed that deadline and then notified them immediately when we realized the product was still active (our bad, I suppose). BrightEdge leadership was not willing to make any compromise on the matter despite us no longer using the product.
What problems is the product solving and how is that benefiting you?
Improving organic search results of particular web pages/keywords.
Recommendations to others considering the product:
Look at MOZ Pro.

    Matt G.

Expensive but Very Advanced Suite of SEO Tools

  • March 22, 2016
  • Review provided by G2

What do you like best about the product?
The keyword reporting, page reporting, recommendations and tasks are my favorite features of BrightEdge. Being able to segment keywords into groups, assign primary landing pages, receive recommendations for optimizing those pages, and track if those recommendations have been implemented is awesome.
What do you dislike about the product?
The StoryBuilder seems to have a lot of limitations. For example, you can track only 5 goals from Google Analytics at once, while Analytics allows for up to 20 goals. And reporting timeframes can be wonky as BrightEdge requires you to report on full weeks, even when using custom date ranges.
What problems is the product solving and how is that benefiting you?
We use BrightEdge to bring all of our SEO clients and campaigns within one solution. It has helped us work more efficiently with our clients, deliver rich reporting, and keep track of the changes which have or have not been made.
Recommendations to others considering the product:
It may be expensive, but BrightEdge helps bring all your SEO under one roof. The level of support we received and continue to receive has been excellent.

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