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BrightEdge

BrightEdge

Reviews from AWS customer

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External reviews

745 reviews
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External reviews are not included in the AWS star rating for the product.


    Lindsay R.

Takes the guesswork out of SEO

  • July 23, 2025
  • Review provided by G2

What do you like best about the product?
BrightEdge has some really helpful tools to guide you step by step into improving your website and addressing SEO concerns. In a quickly evolving landscape, they do a great job of creating new tools to help and offering education opportunities for customers.
What do you dislike about the product?
I simply need to make it part of my process and remember to use it daily.
What problems is the product solving and how is that benefiting you?
Bright edge is really helping us track details on our SEO progress, especially relating to our contact cluster focus and groups of related keywords.


    Leisure, Travel & Tourism

Excellent SEO and GEO tool

  • July 23, 2025
  • Review provided by G2

What do you like best about the product?
I really enjoy all of BrightEdge training and webinars not just in SEO but also in GEO.
What do you dislike about the product?
It’s not super easy to use. I wish there were 1 page instructions sheets on how to achieve different goals.
What problems is the product solving and how is that benefiting you?
They are providing more support as my new account manager is much more helpful and responsive.


    Insurance

They seem like they are on top of ai and how the world of search is changing.

  • July 23, 2025
  • Review provided by G2

What do you like best about the product?
Data they are able to provide plus actionable insights. I like how they give examples and use cases.
What do you dislike about the product?
They seem like they are not the leaders in the SEO space and makes you wonder if other companies are offering more.
What problems is the product solving and how is that benefiting you?
Understanding the market. Getting data on generative search results.


    Computer Software

BrightEdge is very helpful for keyword optimization

  • July 23, 2025
  • Review provided by G2

What do you like best about the product?
What I like best about BrightEdge is its Data Cube X feature. It provides so much keyword data that helps to make decisions on what pages to optimize and what keywords to optimize for that page. You can also do a competitive analysis to see where competitors are ranking better than you to help come up with new content ideas or to update existing pages to optimize desired keywords. The reporting is also very helpful to see what work we are doing is helping.
What do you dislike about the product?
I can’t identify a downside that other platforms offer that BrightEdge doesn’t.
What problems is the product solving and how is that benefiting you?
Identifying pages that are in striking distance of getting on page one of the SERP. Then using the information to optimize keywords.


    Joseph R.

Consistently releasing NEW relevant tools

  • July 23, 2025
  • Review provided by G2

What do you like best about the product?
The constant evolution of the tool. Each year there is a new tool that helps with SEO research and work.
What do you dislike about the product?
The navigation at times can be confusing.
What problems is the product solving and how is that benefiting you?
Content creation


    Chris L.

Great Resource!

  • July 23, 2025
  • Review provided by G2

What do you like best about the product?
As someone new to learning SEO, the data is very clear and straightforward and easy to understand
What do you dislike about the product?
I can’t think of anything R this time that I dislike.
What problems is the product solving and how is that benefiting you?
Understanding how well we are doing against our competitors.


    Insurance

Great experience

  • July 23, 2025
  • Review provided by G2

What do you like best about the product?
Data cube x and ai catalyst are helpful for our organizations.
What do you dislike about the product?
Bright edge is a very helpful resource and we do not find many disadvantages.
What problems is the product solving and how is that benefiting you?
What keywords and the most useful for our seo strategies.


    Connor M.

Great

  • July 23, 2025
  • Review provided by G2

What do you like best about the product?
It is so helpful to use when looking for keyword opportunities
What do you dislike about the product?
Depending on the report you could
Get different data
What problems is the product solving and how is that benefiting you?
Ranking on google


    Liam C.

Interesting

  • July 23, 2025
  • Review provided by G2

What do you like best about the product?
good tool, saves time, lots of functions.
Competitors offer some of the same services
What do you dislike about the product?
Ai tool for seo sounds risky. Ai overview punishes ai written texts. So how would the content written by copilot in brightedge be not punished by google?
What problems is the product solving and how is that benefiting you?
technical seo


    Electrical/Electronic Manufacturing

BrightEdge Review - former user

  • July 23, 2025
  • Review provided by G2

What do you like best about the product?
i like that it’s an enterprise level tool
What do you dislike about the product?
i didn’t like the limited keyword research database
What problems is the product solving and how is that benefiting you?
brightedge allowed our team to track keyword ranking performance