BrightEdge
BrightEdgeReviews from AWS customer
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Comprehensive Data and Integrations, But SERP Accuracy Can Improve
What do you like best about the product?
Plethora of data and integrations to analyze
What do you dislike about the product?
Data sometimes doesn’t mirror what I see in the SERP
What problems is the product solving and how is that benefiting you?
Visibility
Elevate Content Strategy with BrightEdge
What do you like best about the product?
I appreciate BrightEdge's ability to optimize content effectively. It helps structure articles, recommends topics to cover, and provides keywords to add to the copy, which enhances the overall quality and relevance of the content. The on-page recommendations and site assessments are extremely valuable, as they provide us with crucial metrics necessary for reporting to leadership and outline actionable next steps for improvement. I find the initial setup process very easy, making it accessible and time-efficient right from the start. My high likelihood of recommending BrightEdge, scoring it a 10 out of 10, reflects my overall satisfaction with the product.
What do you dislike about the product?
Addressing the debate on if SEO has a causation or correlation impact.
What problems is the product solving and how is that benefiting you?
I use BrightEdge to optimize content by structuring articles, suggesting topics, and providing keywords. It gives on-page recommendations and site assessments, supplying metrics for leadership reports and actionable steps.
Easy to Use, Powerful Tool with Amazing Support
What do you like best about the product?
Easy to use, powerful tool, amazing customer support.
What do you dislike about the product?
As of right now, there is nothing that I dislike.
What problems is the product solving and how is that benefiting you?
Our search results, web optimization, and website audit. We are migrating to a new website and it is assisting with the process.
Powerful Platform with a Steep Learning Curve
What do you like best about the product?
I use the “conversational keywords” search the most! Additionally, I love our customer success manager. We meet with her bi-weekly and she helps us solve any issues as well as keeping us updated with all the new BrightEdge updates. Plus I just like her personally. She’s a great asset to BrightEdge and represents our connection to BrightEdge in the best way.
What do you dislike about the product?
Very robust platform that has a pretty significant learning curve to get the most out of. I feel like there’s not enough time in the day to get the most out of the tool! But that’s a personal problem - not a flaw of bright edge.
What problems is the product solving and how is that benefiting you?
We continue to launch new & sunset old websites. so our main challenge has been canabalizing these legacy sites. Bright edge helps us optimize these new pages and guide us in creating new pages for our best chance at minimizing any drop in performance as these websites transition / are recrawled.etc.
Powerful SEO Insights, But Steep Learning Curve for Agencies
What do you like best about the product?
The platform’s ability to identify content gaps and provide actionable optimization recommendations has significantly improved our organic search performance
What do you dislike about the product?
A bit steep learning curve, and complex adoption by agencies focused on other tools
What problems is the product solving and how is that benefiting you?
I aimed to get a comprehensive, unified view of SEO performance across all key metrics in one centralized dashboard
Great Early Support, But Usage Needs Slowed Over Time
What do you like best about the product?
Our customer success team was incredibly valuable in providing insights on ongoing improvements and enhancements both from a content and technical side
What do you dislike about the product?
After more than a year of working with them, the team's usage declined with little revelatory insights continuing
What problems is the product solving and how is that benefiting you?
Migrating sites to new CMS, creating new websites, optimizing existing, high-authority sites
Expert Guidance Makes Brightedge Stand Out, Be Thorough With Your Setup
What do you like best about the product?
The guidance and direction we get on our regular calls with Brightedge are extremely valuable. The tool itself is fantastic, but it's really the value of a dedicated expert that makes the relationship highly valuable.
What do you dislike about the product?
It can be a bit complex and time consuming to work through the initial setup, and if you don't get that right upfront, then you're moving your baseline and restarting when you make adjustments.
What problems is the product solving and how is that benefiting you?
Brightedge has helped us deliver month on month improvement in our search engine rankings consistently over a long period of time. We are now working withrough GEO / AEO with Brightedge. Their guidance on how to ensure we are appearing in relevant AI tools has been highly valuable.
Great Ranking Overview, but Navigation Needs Improvement
What do you like best about the product?
The quick ranking overview of the past months.
What do you dislike about the product?
User experience maybe can be inproved to ease the navigation of data.
What problems is the product solving and how is that benefiting you?
BrightEdge helped in providing the ranking for each keywords that we are tracking, and this is benefitting for us so that we know how we can optimize our webpages better.
Enjoying the Learning Journey with BrightEdge's AI Search
What do you like best about the product?
I am new and just starting to learn about BrightEdge. It's been interesting discovering how AI search code functions, and I'm enjoying the learning process.
What do you dislike about the product?
So far, I haven't encountered any issues as I am still in the process of learning about BrightEdgw.
What problems is the product solving and how is that benefiting you?
The platform provides useful SEO reports and insights into customer behaviour. These features help me better understand how my website is performing and how visitors are interacting with it.
Good enterprise tool
What do you like best about the product?
Cutting edge AI tools, regular updates, great support, Content Advisor functionality.
What do you dislike about the product?
A lot of tools with many settings. It's almost overwhelming, even with some experience using the platform.
What problems is the product solving and how is that benefiting you?
Monitoring and reporting on search statistics, content gap analysis, competitive intelligence, content ideation, finding website issues.
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