BrightEdge
BrightEdgeReviews from AWS customer
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Great innovative tool
What do you like best about the product?
I love how BrightEdge can be used organization-wide. The dashboards are great, and they are always innovating and staying on top of AI.
What do you dislike about the product?
Sometimes the platform can be difficult to use. It doesn't have the best interface, but we learn a lot from our account manager. I would also say I would love to see more all-time results, we don't always look at week to week results since things change so slowly with SEO. Would love to see all-time metrics vs. just week to week or MoM.
What problems is the product solving and how is that benefiting you?
Without BrightEdge, we would have no visibility into our AI citations and rankings. I love how they are innovating in the age of AI and constantly coming out with new features that we can take to our leadership and show how we are staying on top of the age of AI.
Excellent, Innovative Tools and Legendary Support
What do you like best about the product?
The platform gives us so much of what we need plus many more features we didn't know we needed like log file analysis, total search visibility, and AI tracking.
What do you dislike about the product?
I wish it didn't log me out so often, otherwise the interface is very good.
What problems is the product solving and how is that benefiting you?
Out biggest problem was validating new measurements in the new world of AI and LLMs with Search. BrightEdge shows our overall visibility as a new way to show success.
Great in-depth information, cutting edge tools with terrific support
What do you like best about the product?
The reporting is extremely beneficial. The tools help to be more efficient and the AI capabilities are helping to drive new processes and insights to improve our rankings.
What do you dislike about the product?
Sometimes the interface is a little clunky or just not flexible enough for displaying information. But it's not something that can be worked around with a little effort.
What problems is the product solving and how is that benefiting you?
Brightedge is providing insights into what is performing and what isn't. It's helping us target the areas that are falling off and needing improvements.
BrightEdge has been a helpful platform to bring content owners the skillset digitally.
What do you like best about the product?
The consulting helps me stay ahead of the game when it comes to AI, SEO, and GEO. Additionally, BrightEdge engineering team is listening to our concerns and our needs.
What do you dislike about the product?
The cost is a significant factor that I am not pleased with.
What problems is the product solving and how is that benefiting you?
BrightEdge is helping us to understand the AI search.
BrightEdge is THE expert in SEO
What do you like best about the product?
BrightEdge is not only an SEO platform, it is a bank of knowledge about everything related to search. BrightEdge follows what's happening with SEO and AI and builds that into the platform.
What do you dislike about the product?
It signs me out too fast! I turn away to do something real quick and by the time I'm back I have to sign in again.
What problems is the product solving and how is that benefiting you?
It's helping to give us insights about what's going on with search, especially with AIOs.
Packed with Helpful Tools
What do you like best about the product?
I use the platform weekly. It's great having all the research, analytics data, and recommendations in one place instead of bouncing between platforms. I especially like the DataCubeX tool for competitor research, Copilot for AI assisted SEO focused content creation, the site audit tool for quick performance wins, and the new tool to track performance in AI search! My customer success manager is super helpful and responsive. I also like the regular webinars for continued learning.
What do you dislike about the product?
This tool has a lot of (helpful) features, which can feel overwhelming for beginners or for those who don't use it regularly. To help my team make sense of the platform, I compile data into dashboards for them. While the dashboards are functional, I think they could be improved and made more polished.
What problems is the product solving and how is that benefiting you?
More website visibility and traffic through traditional organic search and AI search. More visits means more leads!
Copilot has been great in improving content for my service landing pages
What do you like best about the product?
Data Cube X has been crucial with monitoring my page performance/visibility in AI Overviews.
What do you dislike about the product?
Creating custom dashboards is proving to be a little difficult to showcase exactly what I want
What problems is the product solving and how is that benefiting you?
Visibility in AI search engines and tools
Powerful dashboards and insights
What do you like best about the product?
BrightEdge offers a valuable way to understand and visualize how customers are searching for us. It also provides robust customization options, making it easier to align our content with our goals.
What do you dislike about the product?
You get what you put in, you have to define your goals to get the most out of it, which is a learning process that takes time.
What problems is the product solving and how is that benefiting you?
The platform offers strong SEO and content optimization features, along with valuable insights into competitors and customer context.
User of Bright Edge as a Digital Marketing Professional at Squire Patton Boggs
What do you like best about the product?
Bright Edge is incredibly versatile. As a law firm, we are somewhat limited in terms of scope. Bright Edge is still very accommodating and we are able to personalize and customize our experience with the program so we still get max value out of it.
What do you dislike about the product?
Bright Edge can sometimes feel like information overload. With such vast capabilities, it can be quite overwhelming sometimes and there are aspects of the software that just arent relevant to us.
What problems is the product solving and how is that benefiting you?
Search intent, competitor analysis, keyword optimization + content writing, visibility, reporting. This benefits us by allowing us to better serve our lawyers and clients with optimal content and visibility. Also benefits our content writers providing them with proper keywords and writing support.
BrightEdge: Master of Organic Search Optimization
What do you like best about the product?
BrightEdge is a cutting edge platform for optimizing organic search and AI search strategies. The Data Cube X tool is such a powerful tool that lets a user research keywords and track competitors.
What do you dislike about the product?
Some of the features are hard to find intuitively.
What problems is the product solving and how is that benefiting you?
Helping us get found via organic search; crushing our competition. The AutoPilot feature is also helping us get discovered.
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