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LaunchmetricsReviews from AWS customer
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The overall user expreience is smooth and complete.
What do you like best about the product?
The KOL recruitment function is helpful and easy to use. The competitors data comparison and review is also very clear and helpful.
What do you dislike about the product?
The MIV definition is not quite clear speaking to multiple social channels in China, such as weibo VS RED. There still needs some space to redefine the data quality in order to be more precise for marketing team to make decision.
What problems is the product solving and how is that benefiting you?
The KOL recruitment function is helpful and easy to use. The competitors data comparison and review is also very clear and helpful.
Launchmetrics is a leader among all PR solutions that continues to evolve with the digital landscape
What do you like best about the product?
The product takes a modern approach with EMV to provide actionable insights that consider publication relevance, page occupation, etc. it is also very intuitive to use and navigate with minimal training. The customer success team is always willing to partner with us to continue to improve the product, while serving as a reliable resource to our stakeholders.
What do you dislike about the product?
In the world of beauty, category segmentation is a non-negotiable especially with brands that cover multiple categories to better understand what products or trends are driving EMV. Launchmetrics will be addressing this in an upcoming enhancement which will increase their competitive edge even further!
What problems is the product solving and how is that benefiting you?
It is saving our brand teams countless hours by aggregating all mentions of our brands or competitors on a global scale. The inherent reporting capabilities of the tool far exceed anything we've seen in the market to date and the ability to provide rankings across the world of beauty is critical to our daily operations.
Very helpful and easy to use
What do you like best about the product?
It is very easy to keep track of the inventory and avoid product losses.
What do you dislike about the product?
The process of uploading new samples sometimes it is a bit confusing.
What problems is the product solving and how is that benefiting you?
Inventory tracking
Launchmetrics is a very useful tool to use that allows us to easily clip all sorts of clippings
What do you like best about the product?
That it is very easy to add and categorize clippings and give them special tags to have a better understanding
What do you dislike about the product?
Instagram clippings are not being clipped at all. One always has to insert them manually
What problems is the product solving and how is that benefiting you?
Keeping an eye on all the mentions of the brand and making it easier. It saves us a lot of time
The tool that should not be missing in any PR team!
What do you like best about the product?
The media monitoring tooö is extremely helpful to monitor global and unexpected coverage. The sample tool is fantastic to keep track of your inventory at every scale.
What do you dislike about the product?
That you pay by seat and have to share one account in the team, unless you pay more.
What problems is the product solving and how is that benefiting you?
Sample management, mailings, contacts, media monitoring.
very good
What do you like best about the product?
i just started using it, can't really express an opinion
What do you dislike about the product?
i just started using it, can't really express an opinion
What problems is the product solving and how is that benefiting you?
samples review, contact list for press and celeb
Great platform and onboarding
What do you like best about the product?
I think the onboarding and the fact that the team at Launchmetrics always are so helpful is great.
The plaform is super for us when we need to make report and tracking of coverage.
The plaform is super for us when we need to make report and tracking of coverage.
What do you dislike about the product?
Sometimes the overview of the site can be a bit hard to understand, like how do I filter out some stuff when searching and so on.
Maybe it would be nice if the site also had a bit more aesthetic look.
Maybe it would be nice if the site also had a bit more aesthetic look.
What problems is the product solving and how is that benefiting you?
It helps us to make half-year reports on coverage to our different markets and share insights with them.
This would be impossible without a tool like Launchmetrics.
This would be impossible without a tool like Launchmetrics.
I've been working with Launchmetrics my entire career.
What do you like best about the product?
It's really easy to train employees on the basics, and I'm always learning different ways to use the software in more efficient ways.
What do you dislike about the product?
Sometimes it can be slow and it needs to be easier to update rsvps when you're doing event check in off wifi.
What problems is the product solving and how is that benefiting you?
It comports all of my services as a publicist into one place -- where are my samples, who's coming to my event, who's opened my emails.
Efficient, effective and user friendly platform
What do you like best about the product?
I have used Launchmetrics for several years and found the platform very easy to navigate. The principal benefit is that each portal (Contacts, Samples, Events, Discover) can be synced, creating a 360 platform for Communications usage. If there is ever an issue or confusion, the Support team quickly responds and offers easy solutions. I often recommend Launchmetrics to my colleagues and friends in the industry.
What do you dislike about the product?
Occasionally, elements within the system are time-consuming, and there may be faster solutions to these problems.
What problems is the product solving and how is that benefiting you?
I use Launchmetrics for Contacts, Discover and Samples. The portals are very easy to navigate and generally very quick to use. Coming from a Communications department, I enjoy having all resourcing on one platform that I know and trust.
Overall Pretty Good- Few Things that could be improved
What do you like best about the product?
Sample tracker is a mainstay and always reliable. I'm new to Discover and Insights but if you know one program it can be easy to transfer that knowledge to navigate the others.
What do you dislike about the product?
The process of uploading voices and media to benchmarks is tedious, would love to be able to add them myself. Additionally, the fact that we can't crawl mentions via tags or stories is a big miss for us.
What problems is the product solving and how is that benefiting you?
Sample trafficking, media mentions tracking, creating a goalpost for measuring PR success
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