Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Meltwater is a useful information aggregator and analytic tool
What do you like best about the product?
My favorite tool on Meltwater is the dashboard that lets me see where my company is being mentioned at a glance. This tool can be a useful one-stop shop for monitoring multiple social media accounts and news mentions. The Meltwater staff with whom I've interacted are always helpful.
What do you dislike about the product?
I find the platform to be a little buggy, which makes the experience somewhat frustrating at times. Furthermore, while there are several interesting tools built into Meltwater, they are not always intuitive and require a good deal of training and practice to get the most out of them. I did not find the newsletter distribution function to work well, and I ended up using a different service to manage social media posting, but as a monitoring tool, Meltwater has worked better than others I've tested.
What problems is the product solving and how is that benefiting you?
I needed a central clearing house to see where my company is being mentioned in the news and on social media. Meltwater does this pretty well (though it does require some fine-tuning with my account representative). It also has analytical tools and search functions that help me find newsworthy items I would have otherwise missed.
Excellent Influencer Performance Software
What do you like best about the product?
The platform is so easy to use and connect our influencers and team members. Metrics are excellent. Easy to find potential new members as well.
What do you dislike about the product?
YouTube metrics are not tracked as easily. Occasionally have issues connecting profiles but it is rare.
What problems is the product solving and how is that benefiting you?
Allows me to track all content from my influencers in one place and measure them properly. This is an incredible time saver!
Meltwater is unmatched!
What do you like best about the product?
Meltwater is critical in our ability to find meaningful, relevant content that is valuable across multiple areas of our business.
What do you dislike about the product?
The product is top notch but comes with a heavy price tag if you are not utilizing its full potential.
What problems is the product solving and how is that benefiting you?
Meltwater helps us find and utilize meaningful content that we use to develop curated newsletters for C-suite executives and the wider employee population. We also use it to send press releases.
Grateful for Meltwater!
What do you like best about the product?
As a media and public relations professional, I cannot imagine executing without Meltwater. From the ease of locating and storing contacts to quickly running reports with all the analytics needed, Meltwater provides all the media monitoring tools in an easy-to-navigate platform. The support I have received over the past 18 months from Meltwater's client success team is excellent — so quick to assist and hop on a call to walk if needed.
What do you dislike about the product?
There is no downside for me when using Meltwater.
What problems is the product solving and how is that benefiting you?
For me, it solves contacting media and reporting to leadership on open rates, media mentions, and possible reach. That benefits me because these actions are streamlined and accessible through Meltwater.
Meltwater does the hard work so PR professionals can explain the importance of media relations.
What do you like best about the product?
The entire platform is very user-friendly and there is always someone available to assist when needed.
What do you dislike about the product?
Some of the functions when it comes to media monitoring can be very sensitive so it is sometimes difficult to know if we are missing anything simply by a user error.
What problems is the product solving and how is that benefiting you?
Meltwater allows me to keep track of coverage on various topics and companies that I could easily miss, which has allowed me to stay on top of topics and trends and share those with executives.
Meltwater has made my life easier regarding tracking business mentions.
What do you like best about the product?
I like that you're able to specify and narrow down specific searches. The infographics are also great.
What do you dislike about the product?
It doesn't always pick up every mention.
What problems is the product solving and how is that benefiting you?
Meltwater is grabbing all of the mentions across broadcast news and social media news and putting them in one place for me to easily access.
Tourism Marketer's Review
What do you like best about the product?
I like that the platform offers very detailed specifics about Influencers, their audience, network and social channel strength. I also find it usleful to connect with influencers, and send brief and agreements on the same platform. I also like that the platform provides great reports and earned media values.
What do you dislike about the product?
I would love know more about the influencer's social/ethnic and demographic background. Although their content quite reflects this, it would also be amazing if we as marketers can get this data with fewer clicks.
What problems is the product solving and how is that benefiting you?
Finding influencers
Recruiting new influencers
Connecting an monitoring influencers during campaigns
Using Klear to produce post-campaign marketing recaps and analysis
Using Klear to also develop a database of potential influencers that would be a fit in a single platform v shaving 1000 emails from different influencers in my inbox
Recruiting new influencers
Connecting an monitoring influencers during campaigns
Using Klear to produce post-campaign marketing recaps and analysis
Using Klear to also develop a database of potential influencers that would be a fit in a single platform v shaving 1000 emails from different influencers in my inbox
Meltwater is an efficient and powerful product, with a great team behind it.
What do you like best about the product?
Meltwater is most useful for saving time and disseminating useful information to team members.
What do you dislike about the product?
Sometimes finding the right search terms and sifting through results can be challenging.
What problems is the product solving and how is that benefiting you?
Meltwater is making it more seamless for us to track industry trends and critical information for our clients. It filters down information and distills it in a way that we have the capacity to review and use strategically.
Media Relations Manager
What do you like best about the product?
I find meltwater to be most helpful when monitoring media mentions and searching for the data behind each article.
What do you dislike about the product?
I found it challenging to create proper media lists and pitching tactics through Meltwater.
What problems is the product solving and how is that benefiting you?
We use Meltwater primarily for our monthly reporting. We are able to quickly find the analytics to report. I am also obsessed with the Klear component of Meltwater. I have been able to properly connect with influencers and host trips through this platform.
Makes my job easier, intuitive to use and very knowledgeable account managers
What do you like best about the product?
Meltwater helps me to do my job without me even having to think about it. Meltwater takes care of what I need to track and is ready when I need to pull the info.
What do you dislike about the product?
I can't really say I dislike anything about Meltwater at this time. I know personally I am not using everything to its full potential but that is me still familiarizing myself with my job. Not Meltwater's problem at all!
What problems is the product solving and how is that benefiting you?
I don't see it as problems that Meltwater is solving, but it certainly does help me track the items I need to track for our quarterly reports. This makes me a positive member of my team and all I need to do is utilize the tools Meltwater has in place.
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