Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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New to Meltwater but findings its value quickly
What do you like best about the product?
It's automatically gathers news, social, and broadcast resources effectively. Meltwater helps with media listening without having to ask too much of the user
What do you dislike about the product?
Meltwater finds sources that have even the slightest mention of any semblance of a specific keyword, so accuracy can take a hit at times because of how broad the search results may be.
What problems is the product solving and how is that benefiting you?
It's helping us keep an eye on our brand, organization, and the industry in which we operate. It also lets us keep track of our competitors and how they're making headlines. This allows us to stay ahead of the public attention which in turn keeps us agile in responding to any type of press.
The best of the best all around media tool
What do you like best about the product?
Meltwater truly is the be all end all tool when it comes to media listening, press research and consumer sentiment. Essentially your choices are to build your tech stack using a few different software choices or just use Meltwater as your all-in-one solution. The account managers and support throughout your subscription to the service is top knotch as well so you will never feel abandoned after signing on to use the software.
What do you dislike about the product?
The only downside with Meltwater is that it's defintiely an investment. It's one of the most expensive solutions in media but it's also the best all-around tool so if you can get the budget approved for this tool, go for it. It'll be worth the investment.
What problems is the product solving and how is that benefiting you?
Because the legal cannabis industry is so new and based around a controlled substance, it doesn't have a lot of public information available that marketers can use to make better decisions when it comes to budget spend. Using Meltwater to help us find our customers and listen to what they want has helped us build a database that has never existed before so we can inform our ideas and decisions as a team.
We rely on Meltwater to keep up with media alerts relevant to the organization and social reporting
What do you like best about the product?
The search function of Meltwater is helpful for us to stay aware of what people are saying and sharing about our organization.
What do you dislike about the product?
It would be nice to have more searches available to our team without paying for an upgrade. The system for uploading photos to social media posts via Engage could be improved.
What problems is the product solving and how is that benefiting you?
Meltwater Engage is really helpful to have social media analytics all in one place.
Social Media Management with Meltwater
What do you like best about the product?
Excellent for monitoring keywords based on your organization/brand. Decent social media metrics/reporting. Fantastic training tools and support available (DIY training as well as support at the account level).
What do you dislike about the product?
Scheduling social media posts functionality needs improvement. Often when scheduling tweets, there are handle issues (@ handle does not pull up the user account). Do not have the ability to schedule multiple tweets at once.
What problems is the product solving and how is that benefiting you?
Saves time by being able to schedule social media posts, especially on days off and holidays. Keyword monitoring is very robust and detailed and saves significant time when monitoring sentiment and any customer service/brand concerns.
Impressive social media scheduling, and analytics tool
What do you like best about the product?
It's straightforward to understand and navigate. I like the competitive benchmarking, excellent feature.
What do you dislike about the product?
The only downside I noticed is that I can't tag other Facebook pages when scheduling social posts.
What problems is the product solving and how is that benefiting you?
The ability to be able to schedule, manage and get reports. The most beneficial feature is competitive benchmarking. It's very comprehensive.
Good service!
What do you like best about the product?
The versatility of the platform is highly appreciated.
What do you dislike about the product?
I don't see any downside to the application. You just need to navigate regularly to find your way around and become comfortable with it.
What problems is the product solving and how is that benefiting you?
Meltwater allows us to have constant visibility on what is being said and commented on about our organization.
User-friendly platform with response and reliable representatives
What do you like best about the product?
Meltwater is very user friendly. The database has an impressive amount of media contacts and makes pitching and reporting super easy. Plus, the staff at Meltwater are extremely response and go above and beyond to help answer any question or request.
What do you dislike about the product?
I wish that Meltwater was more easily integrated into other apps such as Jira, Outlook/Gmail, Slack, etc. Additionally, Meltwater isn't as good as other compeitiors such as Business Wire when it comes to media pitching.
What problems is the product solving and how is that benefiting you?
Meltwater is helping us pitch our press release to national, targeted media companies. It's made us more productive, saved time when it comes to research and writing, and has helped us reach far more media agencies then we would've been able to on our own.
User-friendly
What do you like best about the product?
Intuitive dashboard, easy to find the information you need, great at-glance display
What do you dislike about the product?
Automated reporting, lacks some information sources (forums)
What problems is the product solving and how is that benefiting you?
Helps us understand our position in the market versus competitors and strategize about the most common/best communications channels for our brand to use.
Meltwater provides quality insights on a monthly basis for a couple of my clients
What do you like best about the product?
Meltwater gives you the keys to better understand medias and social medias impact
What do you dislike about the product?
I think that Meltwater offers a unique service that could be overpriced for a lot of smaller organisations that could benefit from their insights
What problems is the product solving and how is that benefiting you?
It helps us contextualize the media attention that some of my clients get
Once you're set up, it works fabulously
What do you like best about the product?
How well the program is able to let us manage our public relations and social listening efforts. I've been able to automate many tasks that used to be manual, time consuming, and arduous.
What do you dislike about the product?
It's not really easy to set up the Explore searches. It's even more difficult when you have a company name that's a common term. The onboarding team were a GREAT help in making sure our search hits were mostly about us. Some others still slip through the cracks.
What problems is the product solving and how is that benefiting you?
We recently took all our public relations efforts in-house. While I've done some PR before, I certainly needed the help in learning which reporters and publications I should target and how I should reach out to them. The training from Meltwater and the actual software have helped immensely.
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