Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Great if you're looking for
What do you like best about the product?
- Instagram, generally very helpful information for analysis. Since I was primarily using Klear for analysis, I can't speak to its campaign abilities, but it looks extensive as an all-in-one platform.
- Klear team was helpful and responsive.
- Klear team was helpful and responsive.
What do you dislike about the product?
- YouTube - General analysis and campaign tracking is limited, perhaps due to API limitations.
- For my particular use, which was primarily YouTube in a small niche, not super helpful. Needed to add a lot of influencers in my niche to the platform.
- For my particular use, which was primarily YouTube in a small niche, not super helpful. Needed to add a lot of influencers in my niche to the platform.
What problems is the product solving and how is that benefiting you?
Originally we signed on with Klear for analysis and campaign management, but later we no longer needed the second component. As an all-in-one influencer platform Klear is great. However for analysis only we did hit more than a few limitations and was recommended to upgrade to Meltwater instead.
A good platform with a few flaws
What do you like best about the product?
I like discovering new profiles and getting insights on influencers before working with them. You get their true reach on each platform, engagement rate, and demographics and can see which brands they collaborated with in the past.
What do you dislike about the product?
The insights are not always accurate. For example, the engagement rate can be boosted if some content has been sponsored or if one reel/TikTok went viral. The platform only takes data from the last six months.
What problems is the product solving and how is that benefiting you?
I can get the influencer's insights without having to ask them. I can also access their audience insights, for example, how much % is in Canada, the age range, the gender, etc.
A promesing Influencer Management Platform but with has some room for growth!
What do you like best about the product?
I recently tried a promising influencer management platform that has some room for improvement. While it offers an alternative for managing influencers and campaign data, there are areas that could be enhanced.
The user interface is decent but could be more intuitive. The influencer database is helpful, but additional options and advanced search filters would be beneficial for targeting.
The platform provides valuable campaign insights like reach and engagement rates.
The user interface is decent but could be more intuitive. The influencer database is helpful, but additional options and advanced search filters would be beneficial for targeting.
The platform provides valuable campaign insights like reach and engagement rates.
What do you dislike about the product?
I encountered an influencer management platform with a notable issue: its estimated media value (EMV) calculations were based on outdated research from 2016 and 2019. This resulted in highly inaccurate estimations, undermining the platform's credibility and usefulness in evaluating campaign success. Up-to-date data sources are crucial for reliable insights, and this platform fell short in that aspect.
What problems is the product solving and how is that benefiting you?
Finding new influencer partners and evaluating current partners, as well as gathering and generating reports. This saves me and the team alot of time so thats great!
User friendly & efficient platform for the PR and community marketer
What do you like best about the product?
Everything under one roof with all the updated functionalities related to influencer marketing
What do you dislike about the product?
I wish there was an app so that you can get a notification about the updates.
Customer support could be improved with instant support instead of waiting a few hours to get your answers.
Customer support could be improved with instant support instead of waiting a few hours to get your answers.
What problems is the product solving and how is that benefiting you?
Recruiting, monitoring, evaluating, and reporting, which saves significant amount of time for a marketer like me.
Quite satisfied allthough its expensive to use
What do you like best about the product?
Easy to get in touch with the "big" influencers in Finland.
What do you dislike about the product?
Expensive to use. The price don´t match with quality of the software.
What problems is the product solving and how is that benefiting you?
Its easy to get in contact with the influencers and see their profiles and followers.
Klear drives influencer strategy
What do you like best about the product?
Provides transparency around influencers
What do you dislike about the product?
Unable to access data from all Instagram users
What problems is the product solving and how is that benefiting you?
- Select genuine and on-brand influencers who will resonate with the audience.
- Measure the ROI of a campaign.
- Determine how much to pay the influencer.
- Report.
Head of Creator Growth
What do you like best about the product?
- Quality profiles once found
- Easy to use
- Customer success team
- Filter options
- Easy to use
- Customer success team
- Filter options
What do you dislike about the product?
- Outdated and dormant influencer profiles
- Non relevant profiles (includes brands at time)
- Isnt built to recruit at scale
- Buggy at times
- Non relevant profiles (includes brands at time)
- Isnt built to recruit at scale
- Buggy at times
What problems is the product solving and how is that benefiting you?
Influencer recruitment - Our team is tasked at finding new qualitative influencers at mass
Great Platform with SO much Potential for ease in your Work Flow!
What do you like best about the product?
My favorite capability in Klear is the connect/measure section (within a campaign). I no longer have to pull this information from multiple places in Meta OR try and remember which influencer owes me content/payment forms etc. It's all in ONE place!
What do you dislike about the product?
I had accidently deleted a few things that were templated out when I started in the platform and haven't been able to get them back, and my chat support friends don't see to know what I'm asking about (i.e > campaign email invite templates/ brief templates)
What problems is the product solving and how is that benefiting you?
The biggest problem its solving> FINDING influencer profiles suitable for our brand and helping with outreach! Secondly, as I mentioned earlier, it helps us keep communication and more all in one neat place!
Great, Affordable, End-to-End Influencer Solution
What do you like best about the product?
Super intuitive and easy to navigate. There is not a huge learning curve to use the technology. Searching for influencers is easy and filtering options are great.The invitation process is also quite simple.
What do you dislike about the product?
The authentication process for influencers is very clunky and diffucult. We spend a lot of our time managing requests for people who are having issues connecting their accounts. I also wish the reporting included video views.
What problems is the product solving and how is that benefiting you?
Klear allows us to better streamline our full influencer marketing strategy including identifying influencers, inviting to partner, campaign briefing, reviewing content, reporting and anayltics, and paying the influencers. While the work itself is still a heavy load for an internal team, the Klear platform helps us to minimize hours spent by maximizing our time.
Amaizing tool - Solve my EMV measurement problems!
What do you like best about the product?
Measurement, EMV benchmarks and statistics go deeper in what a marketeer and comms specialist needs to understand and comprehend when implementing an influencer marketing strategy for a brand.
The customer support is amazing, our account director is always in contact with us for any problem, show new features and training.
The customer support is amazing, our account director is always in contact with us for any problem, show new features and training.
What do you dislike about the product?
Sometimes influencers dont want to register as they said is difficult to connect. But stories can also be uploaded manually if there is any problem.
What problems is the product solving and how is that benefiting you?
Measurement
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