Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Klear Performance
What do you like best about the product?
It's easy to find new influencers, and to explore.
Easy to create reports.
Easy to use
Nice customer support
Easy to create reports.
Easy to use
Nice customer support
What do you dislike about the product?
It is not always possible to get TikTok content, even by adding it manually.
The ER that is calculated per post should be with the Engagement/Reach formula of the post * 100, they have it calculated with total followers. (or maybe add the option to visualize it this other way)
Performance seen on the platform often does not match the IG report provided by the influencers (the official report created by Meta), especially with the stories.
When an influencer has an active “hide like account” they do not read the Engagement well.
The process to connect an influencer is too much complicated, maybe you could
streamline the process
The ER that is calculated per post should be with the Engagement/Reach formula of the post * 100, they have it calculated with total followers. (or maybe add the option to visualize it this other way)
Performance seen on the platform often does not match the IG report provided by the influencers (the official report created by Meta), especially with the stories.
When an influencer has an active “hide like account” they do not read the Engagement well.
The process to connect an influencer is too much complicated, maybe you could
streamline the process
What problems is the product solving and how is that benefiting you?
It gives us a useful tool to have a complete overview of the influencer profile.
Meltwater is a super easy platform to use and delivers authentic results.
What do you like best about the product?
I love working with Meltwater for personal creation of Listening and, in the case of Klear, for the clarity in searching for information, results, and advancing in campaigns.
What do you dislike about the product?
When demographic data is missing, the data is not updated.
What problems is the product solving and how is that benefiting you?
In the case of Klear, the demographics of TikTok that are not available, some data from monitors provide us with a preview, not all the information of the profile we select. It benefits us when working on bids and delivering quarterly summaries to clients.
Review Klear - Managing influencers
What do you like best about the product?
influencer metrics and user friendly experience in site.
What do you dislike about the product?
sometimes issues cant be corrected even if helped by the team, could connect an influencer at all and needed her kpis
What problems is the product solving and how is that benefiting you?
it helps me pick which influencers goes according with brands and helps me decide if based on their kpis it is a good investment
The experience was very comfortable and user friendly.
What do you like best about the product?
I like the customer support and the easy ways to make reports and search data.
What do you dislike about the product?
Sometimes do not let me filter very well the influencers by Puerto Rico region. When i get the emails for recommendations, all the recommendations are for countries that I dont look for. So I would prefered to recieve recommendations based on my searches. On the other hand, on several occasions the updating of content engagement is quite slow on the Instagram and Tiktok platform.
What problems is the product solving and how is that benefiting you?
customer support, helped me to find some profiles that not have too much followers. In this case helped me to completed te report with all the profiles that i need.
Ease of use, access to download, and visualization of the data.
What do you like best about the product?
Detail the main KPIs, analyze the benchmark, and listen.
What do you dislike about the product?
Every so often the platform has issues and the data cannot be displayed.
What problems is the product solving and how is that benefiting you?
The platform crashes and we don't have data visualization.
Meltwater
What do you like best about the product?
Complete tool, with precise analyses and robust clipping data. Great customer service interface.
What do you dislike about the product?
User experience is not very intuitive. Some features are complex.
What problems is the product solving and how is that benefiting you?
Complete delivery of news clipping on different platforms.
Very useful tool for social listening
What do you like best about the product?
Advantages: Very broad media monitoring and social media analysis.
An account manager that can be reach easily if you need
An account manager that can be reach easily if you need
What do you dislike about the product?
Difficult to integrate with plaftforms like LinkedIn, facebook or instagram, that are behind a privacy wall.
What problems is the product solving and how is that benefiting you?
We run a social listening with alerts. We don't need to use other platforms. Also, the influencer tool is ver helpful
Good Tool
What do you like best about the product?
Mi experience using this tool is really great, because it is user friendly and we spend less or non time doing manual work. It really helps us finding the perfect influencer for the campaign according to budget and objectives.
What do you dislike about the product?
I recommend to include more data for the Puerto Rico market.
What problems is the product solving and how is that benefiting you?
We dont have to do manual work and spend a lot of time doing research.
Review klear
What do you like best about the product?
In a tool that allows to understand and measure influencer marketing in an excellent way.
What do you dislike about the product?
That sometimes the service is down, causing work to be delayed.
What problems is the product solving and how is that benefiting you?
To manage and measure all my influencer marketing campaigns, having a clearer and broader vision.
Meltwater
What do you like best about the product?
I like the AI Search Assistant as it can help me build a more precise Boolean.
What do you dislike about the product?
AI tagging should be improved. We've been manually tagging for several years and yet the AI seems to not learn our tagging behavior.
What problems is the product solving and how is that benefiting you?
We use it mainly for social listening.
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