Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Good but with some holes
What do you like best about the product?
Meltwater has been very useful as a PR insight analytics system.
What do you dislike about the product?
The cost is fairly hefty and much is missed
What problems is the product solving and how is that benefiting you?
PR insights
Kind of works for our government client
What do you like best about the product?
Our email distribution list is easy to manage.
What do you dislike about the product?
Because of the security settings on government computers, our emails went into spam folders.
What problems is the product solving and how is that benefiting you?
We needed a faster way to distribute emails and meltwater helps us reach our target distribution list.
Easy to Use But Can Produce A Surplus of Results
What do you like best about the product?
Meltwater is very user friendly. It is not difficult to adjust your settings and cater your results:
What do you dislike about the product?
I work for a corporation and tend to receive a lot of results in my daily report. It can be difficult to find the time to scan through the entire report seeking something of value.
What problems is the product solving and how is that benefiting you?
Meltwater has helped my department gain a read how our company is being portrayed in the media. And this can fluctuate daily and geographically.
Recommendations to others considering the product:
Request a meeting with a customer specialist to set up your account and to ensure that you have the appropriate settings to receive the results that you are seeking.
Meltwater review
What do you like best about the product?
I like that Meltwater links the social media accounts to the reporters contact information and seems to be pretty updated.
What do you dislike about the product?
I find it hard sometimes to use, your search has to be extremely exact down to punctuation.
What problems is the product solving and how is that benefiting you?
I am using Meltwater to find reporters contact information and have had success finding the accurate information.
Director of Communications
What do you like best about the product?
I like keywords and tracking system the best in meltwater's dashboard.
What do you dislike about the product?
We didn't utilize the distribution service, but would like to.
What problems is the product solving and how is that benefiting you?
tracking our media placements
Decent media tracking software
What do you like best about the product?
I like the filter capability, being able to take out common words and phrases that aren't relevant to my search.
What do you dislike about the product?
Sometimes there is downtime with the platform unexpectedly. And you have a limited number of saved searches and you have to purchase additional ones
What problems is the product solving and how is that benefiting you?
Media monitoring, competitor intel, social media tracking.
Just the facts ma'am
What do you like best about the product?
You can look up phone numbers and email addresses with anyone, but I love the word search functionality that allows me to see which journalists have covered certain subjects and competitors.
What do you dislike about the product?
Sometimes you need to fool around with the cities and markets to get the correct journalists to appear. Never have quite figured that out.
What problems is the product solving and how is that benefiting you?
Expanding to new markets where we don't have many contacts yet is key.
Recommendations to others considering the product:
Total bargain. You really don't need the other bells and whistles.
The Bigger Picture
What do you like best about the product?
The product provides a great overview of our global media reach.
What do you dislike about the product?
There are certain target countries we'd like to better understand that aren't covered as thoroughly as others.
What problems is the product solving and how is that benefiting you?
We offer a global product and oftentimes have trouble identifying our success in other geographies. This product keeps us up-to-date on who we're reaching and when we're reaching them.
Recommendations to others considering the product:
The company has shown a tremendous amount of development in the last year, including a much improved user interface. If you're unhappy with your current experience, reach out to your account manager and let them know!
Basic PR coverage
What do you like best about the product?
Ability to track earned media value across digital and broadcast.
What do you dislike about the product?
Does not integrate with other social listening tools to de-duplicated earned reach.
What problems is the product solving and how is that benefiting you?
Quantifying earned media impact of PR
Meltwater PR tracking
What do you like best about the product?
The ability to bring together media coverage + sentiment analysis + social tracking in one dashboard. Additionally, the ongoing "Saved Searches" are really helpful for tracking conversation and coverage for campaigns over a period of time.
What do you dislike about the product?
As a PR tool, it is not as intuitive or easy to use for earned media purposes (building media lists, finding new contacts or UMVs for outlets) as services like Cision. It's more difficult to find outlets or editors, and therefore becomes a tracking/monitoring resource vs. a proactive PR tool. Additionally, as a pure monitoring tool, I receive quite a bit of junk, and it takes a while to refine search terms.
What problems is the product solving and how is that benefiting you?
Meltwater is largely used as a monitoring/metrics tool. Being able to create specific dashboards for different audiences (internal/clients) has provided the most benefit for us.
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