Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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great daily roundup of press hits and social mentions; good reporter database
What do you like best about the product?
Easy to find reporters' contact info and build press lists for specific places or issues.
What do you dislike about the product?
Sometimes a reporter I'm looking for won't be in the database
What problems is the product solving and how is that benefiting you?
Media outreach
Recommendations to others considering the product:
The best way to learn the tool is to get in there and play with it -- then ask for help if you can't figure something out!
All positive
What do you like best about the product?
I like the access to so many journalists based on beats and articles. I also appreciate the strong support to help learn all of the features.
What do you dislike about the product?
I think I know how to do everything but many times I have to look around for a long time to figure out something I've learned before.
What problems is the product solving and how is that benefiting you?
I like being able to reach and personalize emails based on specific beats.
Great resource - Needs podcast outreach
What do you like best about the product?
I love how easy the user interface makes conducting topic and influencer searches. It's head and shoulders above my experience with Cision and Vocus software.
What do you dislike about the product?
I would give my right arm, left toe, 10 eyelashes and an ear for a searchable podcast influencer database. These guys need people to interview. I need to be able to pitch my experts to podcasters. They are in front of one of the biggest demographics for my company, and this demographic does not partake in traditional radio/television/newpaper media.
What problems is the product solving and how is that benefiting you?
I have been able to connect with niche-specific reporters and successfull pitch my CEO on timely topics. Also, it's been great to quantify the reach and impact of our media mentions.
Recommendations to others considering the product:
Meltwater has the best search tool available. The ease of finding the exact influencer for your exact niche or topic is phenomenal. Their customer service also can't be beat. I have used Cision and Vocus in the past, and my experience with Meltwater is hands-down the best.
Helpful, User-Friendly, and Effective
What do you like best about the product?
I like being able to see the impact reports on articles involving clients and setting up dashboards that cover all social media activity surrounding relevant topics.
What do you dislike about the product?
I dislike the process of adding contacts and organizing them into lists. I feel like the process could be made easier.
What problems is the product solving and how is that benefiting you?
I love being able to see the real impact that my clients' work is making and keeping up with the most popular conversations in relevant areas.
Recommendations to others considering the product:
Check out the impact reports! They are super helpful to those in the media industry.
As it happens media notifications
What do you like best about the product?
I'm my estimation the best part of the Meltwater ecosystem is the ability to receive alerts as stories are published. This is critical as issues develop in the news. Working in a regulated industry it is critical that we keep abreast of developments in legislation and with our competition.
What do you dislike about the product?
I wish that Meltwater included a larger number of included dashboards. A welcome change would be the ability to create a dashboard for every search or set of alerts.
What problems is the product solving and how is that benefiting you?
The greatest benefit that we have solved for is quantifying the reach of a story. This is crucial to communicating the value of earned media.
I love Meltwater
What do you like best about the product?
User friendly and you don't a la carte me to death!
What do you dislike about the product?
Sometimes they miss the smaller pubs in my market, but when told to add them, it's never an issue.
What problems is the product solving and how is that benefiting you?
Demonstrating value and reach is huge; working with the team to create better searches is very helpful and really cuts down on the amount of manual work I have to do within the system.
A Welcome Addition to Media Monitoring
What do you like best about the product?
I love the ease of using the keyword search.
What do you dislike about the product?
The limited dashboards and widget function
What problems is the product solving and how is that benefiting you?
I can easily track a return on investment in terms of the potential to reach a targeted audience and gathering metrics to determine if the efforts put into a campaign paid off.
Meltwater has been easy to use, and very effective for my work
What do you like best about the product?
The ease of use is wonderful. It allows me to get my information out to the contacts I want. I appreciate the fact that I can organize my contacts by groups. The feature that is most helpful to me is being able to search for news contacts in different areas of the country. I also can check with the local area to update old emails as well.
What do you dislike about the product?
The only thing I would say I dislike about Meltwater is the fact that there are so many new and useful features offered, but our budget does not allow to add them on and they are not included in the general package.
What problems is the product solving and how is that benefiting you?
Getting our stories, information, photos and news releases out to the appropriate contacts in a timely fashion. It helps me with scheduling out releases and allows me to see who is opening what and where improvements can be made to attract attention to our organization. It has also helped me gain a well-rounded awareness of when and where we are being mentioned on social and the news through the daily reports.
Recommendations to others considering the product:
If you are looking for a program to consolidate your news marketing and managing needs that also implements social tracking, Meltwater has it all. Their team is willing and ready to help and walk you through all their newest updates as well as train you on any current features. Ask them all your questions, and they are happy to answer them!
Good customer service decent value product
What do you like best about the product?
I am able to have a good sense of overall media and social media around a topic we are looking into.
What do you dislike about the product?
I silike that the influencer database isn't updated on a monthly basis and also I don't like missing specific sources that are occasionally not pulled in by Meltwater.
What problems is the product solving and how is that benefiting you?
Tracking media and social media, crisis managment, building media relationships.
After using Meltwater for a year, we're doing everything we can to make sure this fit in our budget.
What do you like best about the product?
We love the daily social media alerts that we sometimes miss on our own. We also love the ability to send reports that highlight our activity.
What do you dislike about the product?
Sometimes, because of the commonality of our faculty names, we have random people show up in our searches - such as professional golfers, etc.
What problems is the product solving and how is that benefiting you?
We are able to prove our reach and share of voice - and find those social media mentions we don't see.
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