Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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The research that meltwater used to show was very vague. It was not that much substantial.
What do you like best about the product?
The bubble it used to show as to what content competitors are focusing on
What do you dislike about the product?
Inability to take substantial decisions showman by meltwater. Less of stats
What problems is the product solving and how is that benefiting you?
We are focusing on content development with meltwater and it helped us to an extent of 20 percent only
Recommendations to others considering the product:
No
Meltwater Review
What do you like best about the product?
Very good support team
Good on boarding process
Good on boarding process
What do you dislike about the product?
Price is slightly at the high side so might not suitable for small businesses
What problems is the product solving and how is that benefiting you?
Social media listening
Recommendations to others considering the product:
Excellence for global business especially in countries that use English.
<p>Press relations for Royal Botanic Gardens</p>
What do you like best about the product?
The UX interface, journalist database access, and customer experience
What do you dislike about the product?
The journalist database was not frequently updated, affecting its accuracy. The customizability of the press release functionality was limited, especially if you had a template that was difficult to use.
What problems is the product solving and how is that benefiting you?
Tracking the press coverage for a major company that received a lot of media interest - particularly for risk management and tracking negative press using the instant alert functionality.
We released multiple releases across the team each week - Meltwater helps manage these releases across the team and ensure that there weren't multiple releases happening on one day.
We released multiple releases across the team each week - Meltwater helps manage these releases across the team and ensure that there weren't multiple releases happening on one day.
Recommendations to others considering the product:
Utilize the customer services team to their fullest potential.
Excellent support!
What do you like best about the product?
I've had nothing but superb support when i need assistance.
What do you dislike about the product?
Their sales folks are dogged. Really a turn off.
What problems is the product solving and how is that benefiting you?
I've been able to show leadership the value of our media outeach.
Influencer marketing informed by solid data and insights
What do you like best about the product?
The detailed demographic and 'true follower' data on each influencer allows us to be sure that we're reaching the right audience for a campaign.
What do you dislike about the product?
Discovering influencers relating to a niche topic, and typically those who are not known to us already, is a challenge.
What problems is the product solving and how is that benefiting you?
Any agency that doesn't have a tool like Klear is relying on their 'little black book' of contacts, which is really limiting. Klear gives us access to the whole influencer-verse, which means we can be confident in uncovering the right influencers for any campaign.
Klear solves the issue of having to manually search social networks to try and uncover influencers to work with, which is laborious, time-consuming and inaccurate.
Klear's campaign management and evaulation is easy, thorough and robust and provides a suite of analysis to measure the success and identify learnings from a campaign.
Klear solves the issue of having to manually search social networks to try and uncover influencers to work with, which is laborious, time-consuming and inaccurate.
Klear's campaign management and evaulation is easy, thorough and robust and provides a suite of analysis to measure the success and identify learnings from a campaign.
Great platform for all influencer marketeers
What do you like best about the product?
I like to describe Klear as the search engine for influencers worldwide. I love how you can make detailed profiles of almost everyone and have options to group your favorites in campaigns or by using custom labels. It's super easy to manage your specific campaigns and with some of the new features provided you can acually get a lot of detailed insights about how campigns perform.
Finally it also helps me keeping track of our own socials and let's me know when specific infuencers have mentioned us.
Finally it also helps me keeping track of our own socials and let's me know when specific infuencers have mentioned us.
What do you dislike about the product?
You'll have to be willing to invest in a proper tool for accurate influencer marketing. So the pricing is something to consider.
What problems is the product solving and how is that benefiting you?
No longer do we have to browse the socials to spot specific content creators. We now have a detailed search engine at our disposal. Reporting back about projects is also very easy with the metrics per influencer or campaign. And finally it gives us insights in how well campaigns perform.
Easy to use platform that gives you insights into influencers' audiences
What do you like best about the product?
Getting insights into influencers, being able to target brand partnerships accurately and knowing what their true reach is.
What do you dislike about the product?
Some influencers are included in the search function. When you search a new influencer sometimes it doesn't pull through the audience or true reach stats for all their platforms
What problems is the product solving and how is that benefiting you?
Being able to ensure we're working with influencers whose followers are within our target market.
Meltwater is a great tool.
What do you like best about the product?
The news aggregator and the social media tool, Engage. I have a good user experience. The user interface itself is enjoyable and easy to use. The news aggregator is easy to set up with a new search and to edit the search if something different or a variation comes up. I am not only a user of the tool, but I also train new employees on the tool when they join the Commuications team. Meltwater is by far the easiest tool we have to train people with. With Engage, posting is done with ease. Our users do not use the monitoring tool in Engage but from the minimal amount of interaction I have had with it, it is a tool that I can see our Communications team using. My favorite thing about Engage is the reporting tool. I have been able to see old posts on LInkedIn in Engage, that I was not able to find in LinkedIn itself. I would recommend this tool to others.
What do you dislike about the product?
I would love a better search creator with more customization. One of the requests that we often get is multiple searches but for the search email to be organized in a better way. I would love a built-in link shortener to be available. For example, one of our attorneys has mulitple searches on attorney generals in different states. Because there are 50 states, it is 50 searches and he has to scroll through each email. It would be better if we could have a key at the top of the email so he could jump to the states he wants.
I'm not sure if this is a dislike, but we do not use the dashboard feature at all and it may be a missed opportunity.
I'm not sure if this is a dislike, but we do not use the dashboard feature at all and it may be a missed opportunity.
What problems is the product solving and how is that benefiting you?
Tracking news mentions and managing our social platforms. It makes it easy to manage all in one place. Especially in Engage, we can track and report easily on social media posts.
Recommendations to others considering the product:
I would absolutely recommend this tool. The ease of use, along with the support team make it a worthwhile purchase.
Helpful and has some great resources but needs some more granular tracking features
What do you like best about the product?
The responsivesness and helpfulness of the team and monthly reporting
What do you dislike about the product?
the lack of picking up keywords becasue they are in a bio and not the body, creating contact lists specified to my preferences on my own
What problems is the product solving and how is that benefiting you?
tracking PR, staying ontop of competitors, insight reports
The platform provides an excellent mix of media database depth and measurement tools.
What do you like best about the product?
The international database and dashboard tools are most valuable to me.
What do you dislike about the product?
I find some of reporting functions wonky and hard to navigate sometimes.
What problems is the product solving and how is that benefiting you?
Measuring our impact over time for given topics is the primary help it provides. It has also helped me track the large amount of international coverage some of our content receives.
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