Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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I used Meltwater for a year for our primary social listening tool for all clients and new biz.
What do you like best about the product?
I loved that the explore topics load instantly, we had plently of seats for our team members and the audience reports were extremely helpful when looking into followers of a topic or Twitter account.
What do you dislike about the product?
One downside of using the tool for social listening is the limited historical data we were able to pull for a topic. Often times I needed to go back farther than 15 months, or look at more 12 months time period at a given time.
What problems is the product solving and how is that benefiting you?
I was solving to make sure the audience is right for specific opportunities like around NBA, making sure the audience we are trying to reach is there. Another is being able to see the volume of conversation around our brand and it's competitors along with the sentiment.
Meltwater makes daily social listening super easy
What do you like best about the product?
The platform's ease of use is a game-changer. It's super intuitive, + if I ever need help, there's always someone around to guide me with the live chat tool.
What do you dislike about the product?
It's a pretty powerful tool, so sometimes it causes my computer to run slow, and I need to close all other tabs.
What problems is the product solving and how is that benefiting you?
I'm using Meltwater to track my company's online reputation, and being able to see conversations in real-time have been highly beneficial in helping us react and respond appropriately.
Meltwater provides incredible customer service!
What do you like best about the product?
The upside of Meltwater is the dedication of its employees to their customers. Anytime that I've needed assistance or had an emergency, there was immediate assistance and review of the problem. We worked with Claire for half of the year and she made such a difference in our entire experience.
What do you dislike about the product?
Meltwater works hard to work around publishing conflicts that current platforms have, like carousel or IG Stories or reels. Hopefully, once the platforms allow for automation, Meltwater will be one of the first to build it into their abilities.
What problems is the product solving and how is that benefiting you?
Using multiple accounts across multiple platforms, Meltwater allows us to manage postings and individualize them. Publish is my favorite feature and lays out the calendar in an easy-to-read format.
One of the best Listening tools
What do you like best about the product?
The structure to be able to perform the analyses, in addition to having various types of reports and high-value alerts.
What do you dislike about the product?
That sometimes it tends to be very slow and that when downloading the info in Excel, some mentions are lost.
What problems is the product solving and how is that benefiting you?
Provide relevant information for research, as well as detect trends at the moment to be able to address topics with my clients.
Recommendations to others considering the product:
Consider the number of reports to prepare
Insightful platform with wonderful team to help support all endeavors
What do you like best about the product?
Ability to gain rich insights for clients with easily downloadable presentations. The team at Meltwater goes above and beyond to offer guidance with the tool whether it be bi-monthly office hours, ad hoc requests, and guided tutorials.
What do you dislike about the product?
I dislike being pigeonholed to Twitter; however, with security obstacles, there's no way to get around it.
What problems is the product solving and how is that benefiting you?
I'm able to gain insights into the conversations, key opinion leaders, and trends for clients that are entirely new information to them. The benefits are being able to strategically create action plans for clients based on real data points on social platforms.
It's a very useful social monitoring tool. It had helped so much in the organization
What do you like best about the product?
That we can monitorize all the digital ecosystem: social media, news, blogs, comment and we can get insights or prevent crisis
What do you dislike about the product?
That we can only analyze 13 months before
What problems is the product solving and how is that benefiting you?
Get knowledge of what the competition is doing and get to know what the users are talking or thinking about our brands
Recommendations to others considering the product:
It is an indispensable tool to support and monitor the digital strategies and performance of the brands and competition
Used in 2 different companies
What do you like best about the product?
Both times I've used Meltwater at different companies, the customer services team was top notch at helping train and troubleshoot our instance.
What do you dislike about the product?
The platform requires a bit of boolean terms for its searches to find exactly what you're looking for.
What problems is the product solving and how is that benefiting you?
Journalist search, communication, social listening, competitive analysis. We've been able to track all our competitors, and track our own press mentions.
Clyde Group
What do you like best about the product?
Meltwater provides great customer service and constant touch points that we don't get with many other platforms. The tool is also more intuitive than others I've used.
What do you dislike about the product?
Sometimes the reporting feature can be a bit clunky to share with clients. I wish it was easier to share interactive features out with clients so that we could drag and drop elements of Meltwater's data into other reports.
What problems is the product solving and how is that benefiting you?
It's super easy to communicate client coverage and metrics. The support from the team makes it simple to find the solutions we're looking for.
Meltwater is great for exploratory social media listening, on top of community and posts management!
What do you like best about the product?
Most tools can do an excellent job of helping you manage your social media accounts & communities, posts, replies etc. In our company we use Meltwater for may purposes. For me, though, Meltwater is the best because it can go beyond your own social media accounts and communities with many options. As a leader in my company's market research department, me and my team use it to explore the market itself and what potential buyers may currently deal with or need. This is like tapping into a huge crowdsourcing pool without having to manage that community - and definitely a lot cheaper and faster than any primary research study.
I also like the support that Meltwater gives us - we also used other tools in the past, but support is best with Meltwater:
- We have 24/7 chat help available that I successfully used to get responses in a matter of minutes
- We have a dedicated Account Manager, and he meets with us often to show us tool advancements (and there are always some, which is great that they keep up with all the changes and trends in this type of technology) and answer any questions
- What is more, they really considered our demands and helped improve the tool based on some of our needs (i.e. expanding the boolean query character length - to almost no limit)
I also like the support that Meltwater gives us - we also used other tools in the past, but support is best with Meltwater:
- We have 24/7 chat help available that I successfully used to get responses in a matter of minutes
- We have a dedicated Account Manager, and he meets with us often to show us tool advancements (and there are always some, which is great that they keep up with all the changes and trends in this type of technology) and answer any questions
- What is more, they really considered our demands and helped improve the tool based on some of our needs (i.e. expanding the boolean query character length - to almost no limit)
What do you dislike about the product?
Not Meltwater's fault here - but not any analysis can be done on social media. People need to have discussed the subject online and in public spaces (not private groups etc.). If it's not discussed enough, you still need a primary research questionnaire. But few things are not vastly discussed online nowadays, especially in B2C. Some of the more oscure B2B products may be less discussed, but even there I have usually found this as a relevant insight as to where the targeted audience is not discussing it :)
What problems is the product solving and how is that benefiting you?
We use it whenever we need to get a quick insight on:
- what the people in a market think, need, are
- what is trending in discussions on a subject (for example, a big event), market, industry (and not just IT&C, could be Healthcare),
- what are some key drivers and pain points for specific buyer roles
- what is the volume, sentiment of the discussion and positioning for IBM and competitor brands / specific offerings
In all these cases we just build a quick boolean query on the topic and have a look at the most discussed mentions in the last three to six months.
We can create alerts for ourselves and dashboards to share with stakeholders directly (they don't need an account). Looking forward to new alerts we can share directly with stakeholders too!!
- what the people in a market think, need, are
- what is trending in discussions on a subject (for example, a big event), market, industry (and not just IT&C, could be Healthcare),
- what are some key drivers and pain points for specific buyer roles
- what is the volume, sentiment of the discussion and positioning for IBM and competitor brands / specific offerings
In all these cases we just build a quick boolean query on the topic and have a look at the most discussed mentions in the last three to six months.
We can create alerts for ourselves and dashboards to share with stakeholders directly (they don't need an account). Looking forward to new alerts we can share directly with stakeholders too!!
Recommendations to others considering the product:
Consider using Meltwater for more than your social media accounts management and expand into using the explore functionalities for market research - there lies a true goldmine.
Also, talk to your account manager about custom needs you may have, they are very receptive - for example, they were willing to build some custom dashboards for us at some point.
Also, talk to your account manager about custom needs you may have, they are very receptive - for example, they were willing to build some custom dashboards for us at some point.
Expansive features
What do you like best about the product?
The key metrics used to create various reports
What do you dislike about the product?
online media searches are difficult and need to be enhanced
What problems is the product solving and how is that benefiting you?
Share of voice and competitor analysis
Recommendations to others considering the product:
Combine with Hootesuite platform
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