Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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A great source for discovering influencers to collaborate with all in one place.
What do you like best about the product?
Having a full database of influencers all available in one place... This makes it much easier than finding one-by-one on Instagram, Tik Tok, or other social media site.
What do you dislike about the product?
I am still new to the Klear platform, so haven't had a chance to find too many bugs. The service and support when questions are raised has been great from Meltwater and I look forward to working more with the platform in 2023.
What problems is the product solving and how is that benefiting you?
Klear has been helpful in vetting and reviewing influencer collab opportunities. Seeing more than vanity metrics and seeing a fair price for collab posts is very helpful in the negotiating stage.
I am a Sr. Account Specialist, who has been working on influencer relations campaigns for 3.5 years
What do you like best about the product?
easy-to-use platform, helpful analytics that we dont need to collect from influencers
What do you dislike about the product?
Done like the way engagement rate is calculated as I only benchmark our cvg eng rate against other paid content from that influencer
What problems is the product solving and how is that benefiting you?
Geo audience breakdown for influencers - takes the step out from asking them
Klear is a good platform overall
What do you like best about the product?
Klear is easy to use, good discovery options overall, great campaign reporting and insights.
What do you dislike about the product?
Doesn't pull posts from TikTok effectively so I manually add them; the engagement rate from posts added manually isn't calculated, and filter issues when trying to add posts to campaigns.
What problems is the product solving and how is that benefiting you?
Klear is helping us discover influencers which is great. I use it often
Klear Review
What do you like best about the product?
The influencer stats and influencer searching tool.
What do you dislike about the product?
Keywords are limited in searching tools across media, contact and influencer search.
Outlet reaches seem to be off often.
Outlet reaches seem to be off often.
What problems is the product solving and how is that benefiting you?
Influencer stats and media reach reporting.
Klear changed our life
What do you like best about the product?
It was so easy to use and we were able to track down the best influencers for our campaigns. The interface was seamless and the results were outstanding. I think it made us better and smarter.
What do you dislike about the product?
We kept receiving calls from meltwater to try Klear and we would tell them we have an account, we're using it, we're happy but they kept calling different members of our team.
What problems is the product solving and how is that benefiting you?
Klear saves time and we all know time is money. It made us smarter as the quality of people was outstanding and we were able to secure them in less time and had the analytics to back it up.
Klear has changed our Influencer Game!
What do you like best about the product?
Klear has really helped us identify, vet, and choose influencers, as well as track different campaigns. We also use it to measure our general social influence against competitors and get a pulse on how we're performing. It also helps us track general social campaigns!
What do you dislike about the product?
No complaints here :-) I would love more of a breakdown on the Klear score and how it's achieved in the future so that we can understand better what is creating our influence and where we could improve on socials.
What problems is the product solving and how is that benefiting you?
Campaign tracking, influencer vetting, campaign measuring, social influence monitoring
Easy to use!
What do you like best about the product?
I like how easy it is to pull reports and look at top performing content
What do you dislike about the product?
I wish there was an easier way to sort by top posts and categories (I.e. types of posts and common themes)
What problems is the product solving and how is that benefiting you?
Keeping all our social initiatives in one place!
Meltwater: The ultimate media relations tool
What do you like best about the product?
I appreciate that Meltwater helps us track the success of our public relations strategies. With its data, it is possible to quickly understand which efforts are successful and generate meaningful ROIs without wasting time or resources on unsuccessful campaigns. Knowing how our target audience responds to what PR messages have given us invaluable insights into boosting conversions and increasing sales; it has become a vital tool in helping us reach new customers more effectively while also retaining existing ones.
What do you dislike about the product?
I don't like the fact that Meltwater is not intuitive, and a substantial amount of time must be devoted to familiarizing it. Additionally, account managers are required for connectivity between lists which can cause an extra hassle when it comes to usage. However, this should be fine if you take the time to learn how the platform works.
What problems is the product solving and how is that benefiting you?
Meltwater has enabled us to gain insight into PR and media activity and other organizations in the same industry. This means we can better assess how they perform socially and make informed decisions on future strategies based on this data.
Happy with platform, still need a little more training from time to time.
What do you like best about the product?
I like both the reporter feature best. The reporter feature allows me to easily research someone who has written about us, get background, and identify how I can best approach that reporter.
What do you dislike about the product?
The biggest setback is just how overwhelming the system is itself. Even though I went through excellent onboard training, not using it every day causes me to forget many things taught. Please offer more frequent refresher classes through webinars on elements of the system.
What problems is the product solving and how is that benefiting you?
We needed a solution to help us identify media talking about the organization and their reach. This tool is certainly helping us see those impacts. To date I have not been more productive because I am still learning the system, but I do think as I use it more often productivity will increase.
Great platform, with opportunities to expand reach in the Latin American region
What do you like best about the product?
The platform is intuitive, simple, and easy to use. The learning curve was smooth and fast. The team that unboarded us was super friendly and open.
What do you dislike about the product?
Sometimes we have difficulties finding good and relevant profiles for some Latin American countries. The "coverage" for the US and Europe it's much better compared to our region.
What problems is the product solving and how is that benefiting you?
Find good influencers to work with, coordinate campaigns, compare profiles, make data-driven decisions, and analyze results.
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