Meltwater Suite (UK)
MeltwaterReviews from AWS customer
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Great platform for identifying new influencers!
What do you like best about the product?
The search tool to find and identify new influencers and campaigns for grouping influencers together. Being able to see the Klear influencer score is super helpful to see if someone is worth collaborating with.
What do you dislike about the product?
Hard sign-up process for influencers, with a lot of them having a lot of difficulties. A lot of influencers are having issues signing up and not connecting stories as a result, so we have to manually save stories on Instagram and upload them still.
What problems is the product solving and how is that benefiting you?
Finding and identifying influencers that are relevant to our target demographics. This was very manual before, and now it's become very easy for us. This has been a huge time saver!
Exploring Meltwater as a resource for organizing resources
What do you like best about the product?
I appreciate Meltwater's cutting-edge intelligence platform for its user interface, characterized by an intuitive design. In addition to providing access quickly and easily, their in-depth research helps me make better decisions regarding developing the brand. Their services have always succeeded us, and any time I've needed assistance, there has always been a friendly customer service representative willing to help out immediately. The ways Meltwater's technology aids us are invaluable assets that support our business's health and ensure practical marketing efforts.
What do you dislike about the product?
I prefer to avoid the fact that I sometimes have to contact a team member to make even small changes on Meltwater. Thankfully, they provide plenty of information and training to help me discover more about how their platform works so that I won't need assistance with minor edits again.
What problems is the product solving and how is that benefiting you?
Meltwater helped me immensely with social media monitoring by giving me access to data from my internal corporate accounts and external businesses and accounts that could be talking about me.
Decent job at finding influencer partners but clunky UI
What do you like best about the product?
Klear does a good job at finding influencer partners and suggestions. I've used a number of other services similar to Klear and I can say it is problably the best in terms of discovery.
What do you dislike about the product?
While Klear can find some quality partner suggestions, it often lacks when you are looking for country specific suggestions, often suggesting partners that are not relevant. Additioanlly:
- Seraching can be updated as to tweak your searches you have to re-do them and is a big pain.
- UI for looking into influencers is less than stellar as information that should be in one screen is in another.
- The bot checking function is not easily understood. Offers a score but doesn't provide a breakdown of why it gave the score.
- Tracking of influencer campaigns is spotty. All platforms I have used have this issue, so not just a Klear problem.
- Seraching can be updated as to tweak your searches you have to re-do them and is a big pain.
- UI for looking into influencers is less than stellar as information that should be in one screen is in another.
- The bot checking function is not easily understood. Offers a score but doesn't provide a breakdown of why it gave the score.
- Tracking of influencer campaigns is spotty. All platforms I have used have this issue, so not just a Klear problem.
What problems is the product solving and how is that benefiting you?
Klear helps us find new influencer partners for our client campaigns in US and Canada. It helps us create new relationships and avoid only using the same partners over and over.
Klear is an effective tool for sourcing & vetting influencers
What do you like best about the product?
I like that Klear provides a fair amount of information and metrics for each influencer in the platform. This helps make our influencer target lists more robust with details to help vet our recommendations to clients. I also like being able to open search for influencers based on tagged mentions, content type, etc., but you can also "profile hop" from one influencer's network to another to find similar influencers; again, making influencer media list development a much more streamlined process. Klear has been a great tool for our agency's general day-to-day use; definitely more pros than cons with our experience so far.
What do you dislike about the product?
It would be extremely beneficial for Instagram stories to be tracked through Klear. This is something our team struggles with the most when it comes to monitoring coverage - having this feature would be an incredible time saver, and it would be great to have this offering in a "one stop shop" so we don't have to rely on multiple platforms or working beyond business hours to track coverage. There are a couple of small technical glitches we find with day-to-day use as well, like sometimes when you start typing an influencer's name in the search bar, it won't enter their name properly, or the keys "skip" (a bit like Sticky Keys), so you have to type each letter slowly and wait for the search bar and drop down menu to catch up.
What problems is the product solving and how is that benefiting you?
Klear helps us source influencers in a more efficient manner than looking for partners through social media platforms directly. Being able to look up influencers by multiple filtered search queries helps us build media lists that are much more targeted. We're also provided with demographics information and engagement rates that are extremely useful when forming recommendations for our clients.
Pretty good experience with Klear
What do you like best about the product?
Being able to see influencers' engagement rates and where most of there followers are from are the most helpful.
What do you dislike about the product?
The discovery search is minimal. key words don't work
What problems is the product solving and how is that benefiting you?
Finding the analytics of influencers
Influencer Database that is clear and concise
What do you like best about the product?
Personally, I like Klear because it provides necessary information on specific influencers to ensure they align with our campaigns and vetting process criteria.
What do you dislike about the product?
I dislike when searching for influencers on Klear; it doesn't provide new influences, and it keeps showing the same ones over and over again. I'd like for the searches to find new influencers.
What problems is the product solving and how is that benefiting you?
Klear is helping us gather useful information, such as engagement rates, and audience location breakdown for each influencer which some clients request for specific campaigns.
Experience has been helpful with discovering influencers
What do you like best about the product?
The reporting tool for campaigns is awesome! We're able to report on a lot for our clients.
What do you dislike about the product?
Searching influencers in different states with detailed filters needs improvement.
What problems is the product solving and how is that benefiting you?
Influencer discovery and reporting are the top two
Very happy Meltwater user for years now
What do you like best about the product?
Meltwater is simple and easy to use. When I do have questions, help is only a few clicks away.
What do you dislike about the product?
Have not encountered any significant dislikes yet.
What problems is the product solving and how is that benefiting you?
Meltwater makes sending press releases a breeze. And managing the various press contacts lists is easy and simple.
Love Klear
What do you like best about the product?
It's straightforward to use and user-friendly. The support team is efficient and helpful. Reporting is easy to build and share to clients directly.
What do you dislike about the product?
Would be grat to be able to learn more about what people are saying across more social platforms, not just Twitter
What problems is the product solving and how is that benefiting you?
Social listening when determining when or how to speak to certain events or holidays. Understanding brand share of voice against competitors has been very helpful as well.
Helpful Influencer Marketing Tool!
What do you like best about the product?
The most useful feature of Klear is the "Demographics" section of influencers' profiles. With information on followers' age ranges, gender, top countries and cities, it really helps to pinpoint the exact demographic you're looking to engage.
What do you dislike about the product?
One thing that can be improved about Klear is the "Influencer Discovery" function, specifically as it pertains to the Social Stats > Followers toggle. Sometimes when you narrow the search to a specific following range, it will still show influencers with follower counts outside of the selected range.
What problems is the product solving and how is that benefiting you?
Klear is solving the issue of Instagram not providing enough analytics and statistics on its creators. While influencers can provide their own media kits, Klear provides an unfiltered and unbiased overview of potential collaborators.
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