Suger Cloud Marketplace Platform
Suger IncReviews from AWS customer
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Suger is the must-have tool if your organisation is serious about Cloud partnerships
What do you like best about the product?
1 - End-to-End Co-Sell Automation in Salesforce
With Suger, Fireblocks eliminated the need to register opportunities directly in Cloud CRM portals. Sellers now create co-sell records directly in Salesforce, and Suger automatically syncs them with Cloud CRM portals—no duplicate entry, errors, or delay.
2- One-Click Private Offers and Workflow Handoff
Suger turned a multi-step process into a 1-click Salesforce action. Private offers are now created from CRM data with predefined rules, synced automatically with the appropriate marketplace, and tracked across stages. Slack notifications update stakeholders on entitlement, approval, and disbursement.
Crucially, the deployment of Suger has supported a strategic shift of marketplace operations from Alliances to Deal Desk, freeing up capacity in the former to focus on co-sell.
3 - Slack Alerts and Financial Signal Sync
Suger introduced Slack-based alerts triggered by disbursements and entitlement changes. It also syncs marketplace status back into Salesforce, giving Finance and RevOps a unified and consistent view of this data.
In summary, Suger has transformed how we run our Cloud partnerships. It has eliminated manual overhead, unlocked new channels and helped to ensure our back office processes will be fit for the future.
With Suger, Fireblocks eliminated the need to register opportunities directly in Cloud CRM portals. Sellers now create co-sell records directly in Salesforce, and Suger automatically syncs them with Cloud CRM portals—no duplicate entry, errors, or delay.
2- One-Click Private Offers and Workflow Handoff
Suger turned a multi-step process into a 1-click Salesforce action. Private offers are now created from CRM data with predefined rules, synced automatically with the appropriate marketplace, and tracked across stages. Slack notifications update stakeholders on entitlement, approval, and disbursement.
Crucially, the deployment of Suger has supported a strategic shift of marketplace operations from Alliances to Deal Desk, freeing up capacity in the former to focus on co-sell.
3 - Slack Alerts and Financial Signal Sync
Suger introduced Slack-based alerts triggered by disbursements and entitlement changes. It also syncs marketplace status back into Salesforce, giving Finance and RevOps a unified and consistent view of this data.
In summary, Suger has transformed how we run our Cloud partnerships. It has eliminated manual overhead, unlocked new channels and helped to ensure our back office processes will be fit for the future.
What do you dislike about the product?
The ability to build your own automations and field mapping logic is quite difficult unless you are an expert in scripting, which means you will typically need support from the Suger team (which they always provide).
What problems is the product solving and how is that benefiting you?
Cloud partnerships are a critical pillar of Fireblocks’ GTM strategy. However, scaling these collaborations had traditionally been hindered by the administrative burden associated with opportunity sharing, co-selling coordination and Marketplace contracting.
1 Year Suger Verdict!
What do you like best about the product?
1. Deployment ease - Gabriel, Chrid, Chengjun, Ed & Stacy are amazing with keeping us in the loop and supporting us no matter how dumb our questions sound. You guys stay ahead of the curve!
2. Simplicity - I love Suger's, modern approach. The UI is less cluttered than using the marketplace individually and is more intuitive for our newcomers. I am able to push out a larger volume with fewer clicks or configurations. I'm immensely grateful for this reduction friction.
2. Simplicity - I love Suger's, modern approach. The UI is less cluttered than using the marketplace individually and is more intuitive for our newcomers. I am able to push out a larger volume with fewer clicks or configurations. I'm immensely grateful for this reduction friction.
What do you dislike about the product?
UI changes without notice present errors for enablement.
Delays on GCP renewals support - I understand that they lag as far as third-party integrations, and that this is out of your control.
Delays on GCP renewals support - I understand that they lag as far as third-party integrations, and that this is out of your control.
What problems is the product solving and how is that benefiting you?
Consolidating private offer creation for 3 out of 4 of our clouds.
Post Acceptance Management.
Public offer visibility.
Post Acceptance Management.
Public offer visibility.
Streamlined private offers and fantastic customer service
What do you like best about the product?
The platform is incredibly easy to use. Sending AWS private offers through the Marketplace portal is a chore and complicated. Suger makes it so simple, and you can even use a widget in SFDC to send offers directly from the opportunity. This integration is game changing.
Suger also makes co-selling a breeze, and basically any feature can be automated through mapping.
Our experience with our customer success team is always the best. We have direct slacks with the team, as well as weekly check ins. Anything we ask for (from bugs to product requests) are handled quickly and correctly. I cannot say enough good things about the team at Suger as well as the product.
I use this platform every day, multiple times a day. I could not be happier with that.
Suger also makes co-selling a breeze, and basically any feature can be automated through mapping.
Our experience with our customer success team is always the best. We have direct slacks with the team, as well as weekly check ins. Anything we ask for (from bugs to product requests) are handled quickly and correctly. I cannot say enough good things about the team at Suger as well as the product.
I use this platform every day, multiple times a day. I could not be happier with that.
What do you dislike about the product?
This is very nitpicky, but like any fast moving software company you can have situations where one thing gets fixed and that breaks another thing. This is just growing pains, and they always get fixed.
What problems is the product solving and how is that benefiting you?
Streamlining our private offer process. We transact a ton of business through AWS marketplace and it makes it quick and simple to close new sales and renewals.
Fastest and easiest way to list, transact and co-sell on cloud marketplaces.
What do you like best about the product?
Fastest and easiest way to list, transact and co-sell on cloud marketplaces.
What do you dislike about the product?
It can still be challening booking renewal private offers with active subscriptions but this is most likely an issue with AWS not Suger.
What problems is the product solving and how is that benefiting you?
Fastest and easiest way to list, transact and co-sell on cloud marketplaces.
Cloud marketplace listing and sales process improvement
What do you like best about the product?
For a product manager of a company selling through cloud marketplaces, Suger’s feature of aggregating listings across different channels is useful. The pre-built integration with transactional tools make selling even easier.
What do you dislike about the product?
The templates we have to work with are fairly basic, and the overall approach doesn’t allow for emphasizing the specific strengths of what we provide. This has a disadvantage particularly in a market where being unique is important and customers are spoilt for choice.
What problems is the product solving and how is that benefiting you?
Suger is able to address the problem of how to handle listings in a number of different cloud marketplaces. The integration with transactional tools for sales makes our work even easier as they come with pre-built integrations.
Best Sales 'Person'
What do you like best about the product?
Sales can be very difficult to keep track of and to follow up on. Sugar makes this process easy. All stages are complete, making sales go up because nothing is lost through the cracks.
What do you dislike about the product?
I love it all. I feel Sugar provides everything we need.
What problems is the product solving and how is that benefiting you?
Sugar is helping us improve our loss of sales.
Suger made integration of our brand into Hyperscaler Marketplaces simple, understandable, and quick.
What do you like best about the product?
We struggled with this process and Suger came to the rescue with expertise, integration and best practices to get us operational
What do you dislike about the product?
There is nothing I disliked about Suger. Bravo!
What problems is the product solving and how is that benefiting you?
The ability to sell, invoice our business services through Hyperscalers to meet client requests and leverage the AWS salese team.
Fast and Efficient Listing on AWS Marketplace
What do you like best about the product?
Suger, specifically Gabriel, offered fantastic help and services to getting listed on the AWS Marketplace in efficient time for our firm. The ease of implementation made the process a breeze.
What do you dislike about the product?
So far, we are happy with Suger's services.
What problems is the product solving and how is that benefiting you?
Suger allowed us to integrate and get listed on the AWS Marketplace efficiently with their platform and customer service knowledge base.
Great Platform for setting up Marketplace Listings
What do you like best about the product?
The Suger team has been a great partner in helping us get our marketplace listings up and running much faster than if we were to do it on our own.
What do you dislike about the product?
Nothing specifically. Looking forward to continued features launching in their platform.
What problems is the product solving and how is that benefiting you?
They streamlined our initial technical integration and we now have automated deal registration from our CRM. Throughout this process they were always available on Slack and Zoom as needed. They continue to help us understand how to navigate the complex partner Marketplace GTM requirements.
Great partner for our cloud journey with AWS
What do you like best about the product?
Its been great working with Suger to both manage our AWS listing as well as process private offers. Their portal is easy to use, provides great reporting and integrates naturally with AWS ACE as well as our our own CRM. Their support is timely and they have been a great partner helping us optimize our AWS experience co-selling in the field.
What do you dislike about the product?
It can still be challening booking renewal private offers with active subscriptions but this is most likely an issue with AWS not Suger.
What problems is the product solving and how is that benefiting you?
Suger saves us alot of time by allowing us to more easily book private offers directly from our CRM that in turn maps directly into AWS Marketplace console. We also use Suger platform to push leads out from our SFDC directly into AWS ACE. They add a ton of efficiency to our overall AWS field co-sell engagement.
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