mParticle
mParticleReviews from AWS customer
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One of the best customer experiences when it comes to creating useful metrics and dashboards
What do you like best about the product?
Indicative is very intuitive as a product. It makes it easier for non--developers' profiles to create useful dashboards, as long as they know their data well.
The data is easily understandable and there are a lot of different types of charts to choose from. One of the most interesting features is the possibility to compare periods and understand evolution.
The funnel functionality is prety well implemented and it's quick to setup and evaluate a journey.
The data is easily understandable and there are a lot of different types of charts to choose from. One of the most interesting features is the possibility to compare periods and understand evolution.
The funnel functionality is prety well implemented and it's quick to setup and evaluate a journey.
What do you dislike about the product?
The lack of customization in metrics. It's not possible to choose colours or even to define "chart" types when using multiple sources.
It would be beneficial to be able to add an extra axis to a metric so that data could be displayed in two separate referrals.
So even though there is a wide variety to choose from, there's no possibility to customize the way data is displayed. This means that sometimes we need to create two separate graphics to show what's intended, which taking into account the limitation of the number of shared graphics/dashboards per account can lead to some frustration.
It would be beneficial to be able to add an extra axis to a metric so that data could be displayed in two separate referrals.
So even though there is a wide variety to choose from, there's no possibility to customize the way data is displayed. This means that sometimes we need to create two separate graphics to show what's intended, which taking into account the limitation of the number of shared graphics/dashboards per account can lead to some frustration.
What problems is the product solving and how is that benefiting you?
Indicative aims to give businesses the possibility to understand and improve user behaviours within the app.
The ease with which new data is added and new metrics are created allow for fast experimentation without a big overhead in changing what's already done.
This has helped us evaluate new features launched and quickly make business decisions regarding what paths to follow.
The ease with which new data is added and new metrics are created allow for fast experimentation without a big overhead in changing what's already done.
This has helped us evaluate new features launched and quickly make business decisions regarding what paths to follow.
Indicative as second analysis tool
What do you like best about the product?
Simplicity. Whenever you want to create a funnel or simple breakdown, It's straightforward and intuitive. I could start using the tool without any prior training, which was unexpected.
What do you dislike about the product?
Limitations in the types of charts/types of cohorts. Also, I dislike the ability to filter things out when you try to map out customer journeys in the tool. In the same way as the 'reverse goal path' in the GA
What problems is the product solving and how is that benefiting you?
Indicative is our go-to tool for non-analyst people. Whenever someone needs to do a simple analysis, check certain events It's our primary choice. For the more in-depth analysis, we just use SQL.
Using it for Content Analysis than product analysis
What do you like best about the product?
I like the untraditional charts they have instead of the standard pie charts. Their graph, bubble-based funnel allows me to see the same set of data differently. I like it every day or when we do experiments. We do use other analytics for other purposes but we have not let the indicative let go. Our content marketing efforts and conversion rate them is viewed via the dashboards.
What do you dislike about the product?
I don't like the get started page or the smaller fonts. Sometimes I try to zoom in them. The Get Started page can suddenly feel overwhelming. So i bookmarked my dashboard and go to the dashboard directly.
What problems is the product solving and how is that benefiting you?
Data Analysis. Our Marketing Data is relies on Indicative
2+ Years Usage of Indicative
What do you like best about the product?
Indicative is more intuitive to use than Google Analytics. I feel it is much easier to build a report in Indicative. The learning curve to build a report in Indicative is much lower than other web analytics tools I have come across. While intuitive, it doesn't mean the reporting cannot be in-depth. You can build some complex queries in a very strange forward, "natural language-like" query. The Funnel analysis is powerful and easy to execute. We also have great support from Indicative. The support team is very responsive and able to solve all my past issues / questions.
What do you dislike about the product?
One issue I had was with some very, very long URL strings. These long URLs when being exported in reports seem to be truncated so I can't see the original/full URL string. Indicative last informed me that their engineers are working on changing this.
What problems is the product solving and how is that benefiting you?
Funnel and conversion analysis made very easy to do in Indicative. Also, the use of UTM parameters, when set up properly, can be tracked much easier than in Google Analytics in my opinion.
Amaizing experience with Indicative
What do you like best about the product?
User friendly and super powerful which creates amazing reports in a few clicks!
What do you dislike about the product?
Help articles and training could be more detailed.
What problems is the product solving and how is that benefiting you?
User behavior on most of our site pages is now easy to investigate!
A tool that lacks intuitive design
What do you like best about the product?
Not many things. It falls short of Amplitude in many regards
What do you dislike about the product?
It is not intuitive. So I can't just give it to one of our managers and have them find use in it.
What problems is the product solving and how is that benefiting you?
It's creating more problems than it is solving
My time using indicative
What do you like best about the product?
It is relatively easy to use once you get the hang of it and had someone show you the ropes.
What do you dislike about the product?
It is not as easy as they present it to be, there still needs to be a lot of hand-holding in the beginning before you can take full advantage of it.
What problems is the product solving and how is that benefiting you?
Looking into our campaign effectiveness without relying on our Data Analyst.
Goof for in depth analysis
What do you like best about the product?
Ease of use & visualization along with out of the box settings
What do you dislike about the product?
Compared to GA, functionalities are bit limited
What problems is the product solving and how is that benefiting you?
User journey analysis to understand user behavior. Indicative has good views around it.
Powerful product and great customer support team
What do you like best about the product?
mParticle's makes data management and data delivery seamless. Their customer support and technical architecture team are first class as well.
What do you dislike about the product?
For customers without event catalogs setup initially, it's a burden to retroactively fill that information.
What problems is the product solving and how is that benefiting you?
mParticle's SDK reduces the development work of sending key data to third parties so we can move faster on developing impactful features.
Easy to use, straight forward audience creation and great product support
What do you like best about the product?
Easy to use, straight forward audience creation and great product support
What do you dislike about the product?
Lack of direct firebase tie back for app events
What problems is the product solving and how is that benefiting you?
Readily updated direct audience targeting within several social platforms
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