mParticle
mParticleReviews from AWS customer
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Great CDP, It just works
What do you like best about the product?
With Mparticle you can have all your customer data in one place. The planning allows you to map the attributes and events that will unlock your marketing campaigns. Also the data validation is a great feature. Its a great tool for companies with low data resources that want to activate their data.
What do you dislike about the product?
More Developer focus tools to map attributes, validation, etc with Infrastructure as Code, to make sure there are some data contracts in place. Sync from the Data Warehouse. I think that feature is coming soon,
What problems is the product solving and how is that benefiting you?
Ability to ingest customer data and first party behavioural events is the key feature. Also the downstream sync capabilities with lots of built in destinations available.
Indicative is a useful tool that I use mostly to compare user behavior across different treatments
What do you like best about the product?
I like how the tool is like drag and drop sql, which makes it very easy to analyze user segment and funnels without having to write code. The ability to choose different segmentation and funnel types is useful.
What do you dislike about the product?
I would like to be able to analyze funnels/cvr rates over time. I think the donut visualization is not as intuitive as the bar chart view to see cvr rates/dropoffs. The run time is also quite long compared (+10 sec or so) to some other tools I've used, but that optimization may need to be done on our end not necessarily indicative's end.
What problems is the product solving and how is that benefiting you?
On certain pages, what are the most popular user actions and how do they convert to business metrics. How does user behavior change when we run a/b tests; are they in line with what we meant to drive with our hypothesis?
Simple interface, great insights
What do you like best about the product?
I think the presentation of data is the best feature, as it makes complex data less daunting to wade through.
What do you dislike about the product?
I still think there's a steep learning curve in understanding all parts of the data. Probably more help, or auto insights would be good for beginners.
What problems is the product solving and how is that benefiting you?
We can actually see our user dropoff rate and drill down into reasons why.
Little slow but easy to use
What do you like best about the product?
Event segment flow and user's step by step event journey.
What do you dislike about the product?
Take a lot of time to check segments or user id.
What problems is the product solving and how is that benefiting you?
Helps us better understand user behaviour and any funnel that is breaking and causing user dropoff.
Indicative is great
What do you like best about the product?
The flexibility of the platform and ease of use
What do you dislike about the product?
Lack of training and support resources..
What problems is the product solving and how is that benefiting you?
It's giving great analytical and data insights that we never had access to before.
mParticle CDP
What do you like best about the product?
Excellent Account Team that takes time to understand and resolve the issues with the client. Good Product overall, has a lot of inbuilt connectors to move the data in and out of the platform.
What do you dislike about the product?
The pricing of the product could be more intuitive to stay competitive. The pricing of the product could be more intuitive to stay competitive. The pricing of the product could be more intuitive to stay competitive.
What problems is the product solving and how is that benefiting you?
mParticle is helping with real-time use cases within the organization as the data comes to mParticle in real-time and can help orchestrate marketing campaigns easily.
Data Engineer send the data to Indicative
What do you like best about the product?
The easy way to build a board and access information.
What do you dislike about the product?
Maybe the missing feature to union the events by another property beyond the user_id property
What problems is the product solving and how is that benefiting you?
Release the board quicly to team
Great tool for Business Analytics and Customer Journey tracking.
What do you like best about the product?
I can give you four tools that are very important to our analysis:
1. "Event/User Segmentation"
2. "Frequency RFM/LTV "
3. "Cohort Analysis - Retention"
4. "Cohort Analysis - Activation"
1. "Event/User Segmentation"
2. "Frequency RFM/LTV "
3. "Cohort Analysis - Retention"
4. "Cohort Analysis - Activation"
What do you dislike about the product?
I came across two situations that disappointed me, that are:
1. Can`t upload an external csv/file to cross data inside other information inside Indicative - In fact, we tried to contact support and doesn`t work.
2. Is a bit difficult to read/analyze a user data table from some of the features inside Indicative.
1. Can`t upload an external csv/file to cross data inside other information inside Indicative - In fact, we tried to contact support and doesn`t work.
2. Is a bit difficult to read/analyze a user data table from some of the features inside Indicative.
What problems is the product solving and how is that benefiting you?
Two majore objetives:
1. investigating our Customer journey and some gaps/insights in our product.
2. to provide data and information to our company encouraging our data driven decision culture.
1. investigating our Customer journey and some gaps/insights in our product.
2. to provide data and information to our company encouraging our data driven decision culture.
Good overview of data + trends
What do you like best about the product?
Easy to get high-level overview of users' behavior and conversion actions. Easy to manage data.
What do you dislike about the product?
If working with Segment data, the integration does automatically expose all data in the right way / in the most user-friendly way.
What problems is the product solving and how is that benefiting you?
Ability to draw conversion funnels for users who login halfway through the journey and link anonymous and identified users.
Very powerful tool, but you have to know how to use it
What do you like best about the product?
How configurable everything is. It's relatively easy to know how to create a funnel, understand user journeys and follow up on the insights that came out of the graphic.
What do you dislike about the product?
At first, it's a little difficult to understand the difference between the types of visualizations that you can create. Maybe it's better if you have a generic creator and then go from there according to your needs.
What problems is the product solving and how is that benefiting you?
Mostly mapping events chronologically. We could do a manual SQL analysis on all these but Indicative makes it so much faster, and the customization aspect is definitely more than good enough.
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