mParticle
mParticleReviews from AWS customer
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Good for basic analysis, but not too customizable or intuitive
What do you like best about the product?
Indicative has four analysis tools that have a nice drag-and-drop functionality, a quick load time, and good filters with a dropdown menu. The filters and group by's are useful and intuitive to use. The properties explorer is neat and very detailed. Having all the user properties and events on tabs is useful to be able to see what we have. Seeing the annotations is helpful as well. Overall, I like that Indicative has everything in one place.
What do you dislike about the product?
Their dashboards aren't easy to make and each panel is not very customizable, so that means the dashboard doesn't quite fit the job. The events that are listed on the right side are not able to be organized. We have a lot of events, but they are just listed in alphabetical order, containing customer events and in-app user events. The graphic can use more customizability as well, so that we can see exactly what we want. I would also like to be able to do certain calculations for custom views. For example, Indicative allows us to see the total count of event and the total number of users, but would not we able to give direct insight into the total count per user. They only have a limited amount of types of visualizations. The ability to have labels for values appear without hovering over the data point would also be appreciated.
Although Indicative has things sorted in buckets and all things in those places, it lacks infrastructure to organize large amounts of types of data and events.
Although Indicative has things sorted in buckets and all things in those places, it lacks infrastructure to organize large amounts of types of data and events.
What problems is the product solving and how is that benefiting you?
Segmenting users based on specific traits and seeing the funnel of customers/users. We don't use it all too often, because we want to be able to have the ability to make more custom views and drill into the data more efficiently.The benefits are that Indicative does give quick answers, but often they can only answer simple questions.
Recommendations to others considering the product:
I would contact them to see if they are the right fit for you, but for our company, it doesn't seem like the best fit.
Best Value for Money for High Volume Applications
What do you like best about the product?
Price is very cheap for amount of events you can track and features you can use. Indicative is not as mature as other product analytics platforms our there (Amplitude, Mixpanel...) but if you're on a budget I would highly recommend it. Also Indicative gives you a lot of flexibility on the different sources of data you can use like Snowplow and even directly from your Databases (and the obvious ones like javascript and mobile SDKs). Finally Indicative also provides a lot of flexibility in how you want to manage your events and properties once they are in the platform (you can even set an event property as a user property retroactively) .
What do you dislike about the product?
Snowplow integration can be improved, should be more flexible to better adapt to different schemas we create in Snowplow. The output of grouping a funnel by a dimension is not visually easy to understand. Indicative differentiator factor is not clear to me yet, looks like other product analytics platform are moving toward Machine Learning and Predictive analytics (correlations finder, anomaly detection etc...) I don't see Indicative going that way so far.
What problems is the product solving and how is that benefiting you?
Easily understanding user behaviours in our products impacted our product decisions and prioritization.
Great for insights
What do you like best about the product?
The customization to be able to go as deep or as broad as I want.
What do you dislike about the product?
Nothing really. Can be a little tricky to find the correct filter.
What problems is the product solving and how is that benefiting you?
To have better visibility in how our efforts are performing.
Recommendations to others considering the product:
Try it as it's very powerfull.
Everything you need, great costumer service, great price!
What do you like best about the product?
Really advanced funnels and segmentation
What do you dislike about the product?
Used to be UI, but the new release is great!
What problems is the product solving and how is that benefiting you?
I have all the tools I need to do quick exploratory analyses as well as set up dashboards.
Recommendations to others considering the product:
I really like it now. They've just released a new UI update. As a result, it's a pleasure to use.
Easy to use
What do you like best about the product?
Visualizations are engaging for the user
What do you dislike about the product?
Sometimes hard to get to the detailed analytics easily
What problems is the product solving and how is that benefiting you?
Better understanding user behavior on our app
Indicative gives us great value
What do you like best about the product?
Indicative allows us to visualize our customer journey as they interact with our system. Whenever there's a concern or issue, I love the ability to be able to see what's going on with our customers and understanding how they interact with our system. Indicative delivers us actionable data, right at our fingertips.
What do you dislike about the product?
Indicate needs to improve its mobile experience. Sometimes I need answers on the go and while it works on mobile, the experience is not as smooth as web.
What problems is the product solving and how is that benefiting you?
Indicative gives us access to data that we can analyze. It helps us make quick decisions as well as flag any issues early on.
Very easy for quick analysis and building dashboards for monitoring
What do you like best about the product?
I like how easy it is to pull data and build visuals for monitoring metrics in a fast paced team where things are changing all the time.
What do you dislike about the product?
I dislike that there are currently some restrictions to dashboarding, although this is something that will be in the works soon.
What problems is the product solving and how is that benefiting you?
I am learning about the behavior of POF members and how the livestream feature is affecting the landscape of dating.
Better than Amplitude in many ways
What do you like best about the product?
The ability to send up to 1 billion events per month.
What do you dislike about the product?
I feel like it's missing a crucial feature: moving (= rolling) averages.
What problems is the product solving and how is that benefiting you?
We're monitoring most of our business metrics and events through Indicative. It helps us make meaningful decisions on what to prioritize.
Easy to use with a low barrier to entry
What do you like best about the product?
As someone who works on the backend, I don't deal directly with client-side analytics too much. However, whenever I need to look at something more analytics-focused, I can easily dip into indicative and generally find what I need without too much knowledge of the platform.
What do you dislike about the product?
I find the need to share certain views a lot, and sometimes the URL structure can be confusing in terms of which filters or attributes are or are not included in a particular view.
What problems is the product solving and how is that benefiting you?
We mostly use Indicative at work for client-side analytics -- tracking customer events on our mobile and web applications. We track certain events for people who browse our app, click around, view certain products, click further down the conversion funnel, make purchases, etc. and track the relationship between those events. The main benefit I have realized is to be able to visualize the trends of customers, where they drop off in the conversion funnel, and conversion rates at each step.
We have also used indicative to triage errors and measure which errors occur most frequently, in what contexts, and on which platforms.
We have also used indicative to triage errors and measure which errors occur most frequently, in what contexts, and on which platforms.
Recommendations to others considering the product:
Pay attention to which types of dashboards and graphs best visualize the data you are trying to study. When viewing a graph, pay attention to length of time when analyzing trends. Indicative makes it really easy to alter the timeline and zoom in / zoom out to gain more granular or more holistic data points.
Mixpanel on steroids.
What do you like best about the product?
The fast and powerful UI allows for codeless analyses that would be hard to do with SQL.
What do you dislike about the product?
Adding segments which aren't based on behavioural data is difficult as it relies on use of an API. I'd like to see this improved in the future - ideally I'd be able to throw in datasets from our database on the fly and use them to create segments using legacy data.
What problems is the product solving and how is that benefiting you?
- conversion rate optimisation of core company flows --> dashboards are allowing us to record performance granularly and also see the impacts of our work.
- quick self-serve analyses --> data team are now no longer a bottleneck to team data requests. People at the company with access to the tool can perform analyses without the data team which is starting more interesting conversations about the data (rather than what was previously just different members of the team requesting for data).
- quick self-serve analyses --> data team are now no longer a bottleneck to team data requests. People at the company with access to the tool can perform analyses without the data team which is starting more interesting conversations about the data (rather than what was previously just different members of the team requesting for data).
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