Customer Data Platform
BlueshiftReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
282 reviews
from
External reviews are not included in the AWS star rating for the product.
One of the best CRM Experiences!
What do you like best about the product?
The client experiencde is absolutely fantastic. BS was easy to learn, the training and tutorials were super helpful. The platform itself offers everything needed and more. Customer service has been great anytime I have needed to reach out. LOVE the AI features!
What do you dislike about the product?
Can be difficult to navigate at times, otherwise no huge complaints
What problems is the product solving and how is that benefiting you?
Blueshift allows me to have an effortless and foolproof process for managing customers and building+ delivering automated marketing communications.
User Friendly! Makes my day workable
What do you like best about the product?
Blueshift is user friendly and has pretty much everything I need to complete my job. I use Blueshift every day and it is a general part of my workflow.
What do you dislike about the product?
Honestly I just need a dark mode! The program itself works very very well but the white background kills my eyes. Besides that BS is awesome!
What problems is the product solving and how is that benefiting you?
BS streamlines my entire day. I had used MailChimp before and found myself at a loss for data tracking. BS solves so many of those issues.
Solid CRM Experience
What do you like best about the product?
Having the data for all historic campaigns as well as the ability to create personalized dashboardsa and reports makes it easy to analyze performance to drive decision making. The advanced subscriber segmentation is easy to utilize, providing our customers with a personalized experience.
What do you dislike about the product?
Due to the volume of campaigns and assets added within the CDP, it is often slow to load campaign data and image uploading.
What problems is the product solving and how is that benefiting you?
Blueshift allows us to centralize our suscriber data for both text and email across all state markets. Allowing for integration with SpringBig for MMS marketing. We are also able to strategize campaigns based on subscriber behavior.
Helpful and responsive support team make using Blueshift a joy!
What do you like best about the product?
We have a great account/success manager who's always listening to our problems and our needs when we have our regular check-in meetings. We use Blueshift multiple times a day to run our email campaigns, and we make extensive use of their AI and recommendation features. We were also able to integrate Blueshift with our own internal systems fairly easily. The built-in WYSIWIG editor (Bee Editor) is also easier to use than coding emails from scratch, which makes things much easier for our email team.
What do you dislike about the product?
The major downsides are mostly around interface/UI polish. There are some visual bugs in the editor, but they are not showstoppers. The learning curve is also somewhat steep, but there are learning resources to help you figure out where everything is and how everything works. Some of the built-in features are also relatively opaque, such as recommendation/AI/affinity algorithms. It would be nice to get some more transparency into how those things work. On the plus side, Blueshift's staff has always been responsive and willing to chat with us and explain things.
What problems is the product solving and how is that benefiting you?
Blueshift is enabling our non-techy teams to build and launch sophisticated marketing campaigns and journeys quickly, which frees up time and resources for use elsewhere. We no longer need dedicated developers to build emails or build out journeys, and we can onboard a new employee and have them using Blueshift in a matter of days.
In short, Amazing!
What do you like best about the product?
Attention to details
Great customer support
Advanced personalization
Great customer support
Advanced personalization
What do you dislike about the product?
customer support could be faster
high cost of usage
UI can be better
the limitation on analytics can be improved
high cost of usage
UI can be better
the limitation on analytics can be improved
What problems is the product solving and how is that benefiting you?
I was having issues with targetting specific audiences and bueshift helped me over come these issues by making highly accurate targeting messages that helped me reach the udience I was looking for, in short its just a must have!
A Positive Experience with Automation and CDP Tools
What do you like best about the product?
The tool excels in its ability to integrate customer data across multiple channels, providing a unified view of each user. This data collection allows companies to create personalized and targeted marketing campaigns. In addition, Blueshift's predictive intelligence and automation capabilities enable marketers to engage customers in real-time with relevant content, which can improve the customer experience and drive conversions. Its analytics also make it easier to track campaign performance and make data-driven decisions.
What do you dislike about the product?
Complexity: For small or under-resourced companies, the complexity of some processes can be overwhelming.
Cost: The price of integration can be off-putting, as it is still a new and unfamiliar tool. This can condition certain companies.
Learning curve: Especially for customers who need to make a switch from one tool to another, or are new to CDP and automation tools, it can be overwhelming and impractical.
Customization: While there are many off-the-shelf templates, it may not be as flexible for certain niches, who need certain campaigns based on their data.
Cost: The price of integration can be off-putting, as it is still a new and unfamiliar tool. This can condition certain companies.
Learning curve: Especially for customers who need to make a switch from one tool to another, or are new to CDP and automation tools, it can be overwhelming and impractical.
Customization: While there are many off-the-shelf templates, it may not be as flexible for certain niches, who need certain campaigns based on their data.
What problems is the product solving and how is that benefiting you?
Unified customer view: It helps companies better understand their customers and tailor marketing strategies to individual preferences and behaviors based on the single, complete view of each customer by integrating data from all active sources.
Personalization: Improve the customer experience by providing relevant content and offers, leading to higher engagement and conversions. Based on real user interactions and behaviors in real time. This improves customer satisfaction.
This improves user satisfaction and loyalty.
Data-driven insights: Blueshift analytics provide actionable insights, enabling marketers to make data-driven decisions and adjust their strategies for better results.
Personalization: Improve the customer experience by providing relevant content and offers, leading to higher engagement and conversions. Based on real user interactions and behaviors in real time. This improves customer satisfaction.
This improves user satisfaction and loyalty.
Data-driven insights: Blueshift analytics provide actionable insights, enabling marketers to make data-driven decisions and adjust their strategies for better results.
Blueshift and Zigazoo
What do you like best about the product?
Blueshift offers excellent all-in-one solutions for launching email campaigns. It provides great customer support and is easy to implement.
What do you dislike about the product?
Many different tabs to accomplish one task.
What problems is the product solving and how is that benefiting you?
Blueshift helps us send mass emails to our users. It allows us to reach a critical mass in minimal time.
An amazing tool to help organize and reach your audience.
What do you like best about the product?
One thing I like is its ability to ability to handle data, which allows for advanced personalization and segmentation.
What do you dislike about the product?
Some of the legacy features can be difficult to grasp. They seem outdated, locked down and no longer maintained. Additionally, the reporting can be a bit limiting compared to other tools I've used
What problems is the product solving and how is that benefiting you?
Blueshift works well to keep our CRM data in one place(of course with help of our teams), so we might build scalable automations and on demand communications.
A robust tool that continues improving
What do you like best about the product?
There is a rich suite of tools and capabilities available to use. It makes it easy to house many pieces of your communication program in one place and instrument things there.
What do you dislike about the product?
It is a complex tool, so there can be a learning curve to it (although this is easier if you have worked in other CDPs/ESPs before). If you are an advanced user, sometimes it takes time to get customer support to understand complex support issues.
What problems is the product solving and how is that benefiting you?
Blueshift is helping us orchestrate our B2C lifecycle communications, store customer data profiles, and build on-site experiences. It is very benefical to have all of these capabilities in the same tool so it is easy to automate campaigns, build segments, and create personalized user experiences.
User friendly platform and really speedy customer support!
What do you like best about the product?
How easy to use the platform, but also the speedy and detailed answer from the customer support!
What do you dislike about the product?
It can be at times slow to save changes.
What problems is the product solving and how is that benefiting you?
We can send multiple campaigns across different departments.
showing 21 - 30