Customer Data Platform
BlueshiftReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
282 reviews
from
External reviews are not included in the AWS star rating for the product.
Great product and getting better.
What do you like best about the product?
Blueshift has allowed us to execute almost all of our complex campaigns. When there is something we can't do they step up and add the functionality that is needed.
What do you dislike about the product?
There have been some minor hiccups as they scale their product. Having worked with a ton of different ESPs and other marketing platforms this is not unexpected.
What problems is the product solving and how is that benefiting you?
We are trying to engage our every growing and diverse audience through storytelling and personalization.
Very flexible platform & excellent customer service
What do you like best about the product?
Using Blueshift has allowed us to introduce very bespoke personalisation & automation across all of our customer comms. The personlisation studio in a particular is extremely useful for allowing us to test different methods of personlisation to find which is the most effective. It's also a very user friendly system, and easy to create campaigns & manage users, whatever the level of complexity of the campaign.
What do you dislike about the product?
To be honest, not much. We've run into some snags but the team have been really quick to resolve them for us.
What problems is the product solving and how is that benefiting you?
We've got a large customer base and an unusual commercial model. Deliverying personalised comms to this base has been very tricky and we found it difficult to find a partner as most comms software platforms are geared up for straightforward e-commerce businesses, Because Blueshift is more flexible we've been able to solve these issues. Now nearly half of everything we send is personalised to some extent - this in turn has results in a big uplift in revenue from these channels.
showing 281 - 282