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Blueshift Review by Email Developer
What do you like best about the product?
I like the rendering of emails displays on different device sizes. I also like having the ability to tag and sort emails
What do you dislike about the product?
I don't have a way to leave notes about a particular email in the system without including it as an actual comment in the email html file. This might be a nice feature so I can leave comments for non developers. It would also be nice if the code editor had the ability to collapse lines of code.
What problems is the product solving and how is that benefiting you?
My role as a developer doesn't require that I necessarily solve problems. I do like the shared asset feature as it makes mass updating much easier.
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Great Data Platform for Triggered Emails
What do you like best about the product?
Blueshift makes it easy to create triggered emails based on events through customer profiles. It is easy to create events, segments new email campaigns.
What do you dislike about the product?
There are a few things that would help make Blueshift better, like allowing copy and paste feature of new templates within a branch to help with data transfer or being able to archive templates that are no longer in use to help give a cleaner view of campaigns.
What problems is the product solving and how is that benefiting you?
We have honed in on creating real time interaction with customers based on their transactions. Blueshift allows templates to be easily changed without much hassle.
Recommendations to others considering the product:
This is a great tool if you want data to be a priority and send emails based on events or attributes of your customers
Blueshift Review
What do you like best about the product?
Recommendation, Predicative Scoring, Liquid, Advance Segmentation
What do you dislike about the product?
No Web Overlay, Live Content Is Extra, No Customize Able Analytic Reporting
What problems is the product solving and how is that benefiting you?
Recommendation, Predicative Scoring, Advance Segmentation
Recommendations to others considering the product:
Recommendation, Predicative Scoring, Liquid, Advance Segmentation
On the right track.
What do you like best about the product?
Customer service is friendly and the product is constantly being worked on to be made better.
What do you dislike about the product?
The biggest issue with the product is the lack of control group tracking. They have buckets set up to withhold users from a send but no way great way to analyze how that control group performs compared to the treatment group. The product works better for building and sending out emails but could use a lot of work in better understanding the performance of emails and users over time/through different journeys.
What problems is the product solving and how is that benefiting you?
Mass communication and a better understanding of how to segment to users with different journeys.
Great platform for customer segmentation and email triggers
What do you like best about the product?
BlueShift has a wide scope of segmentation options that I feel like I haven't even scratched the surface of yet! Great for creating event-triggered emails and targeting specific demographics for your company's specific needs.
What do you dislike about the product?
The interface could still use some work with the reporting mechanics and some of the user experience.
What problems is the product solving and how is that benefiting you?
I'm able to test emails at a high level and gain immediate insights into what is working and what isn't working with our A/B tests.
Email Campaigns made easy
What do you like best about the product?
Blueshift offers you a simple interface to build campaigns based on triggering events. The interface is intuitive and easy to navigate with a lot of customization options.
What do you dislike about the product?
Inability to modify the timing of emails once they're scheduled.
Inability to move campaigns across instances.
Inability to move campaigns across instances.
What problems is the product solving and how is that benefiting you?
Email campaign automation. We were able to build a 3 months campaign for a students learning journey fully customized by the student's progress thanks to external fetch.
Easy to use and lots of analytics
What do you like best about the product?
The option to segment your database in very specific groups, then use those groups for sending them email newsletters.
What do you dislike about the product?
Email creation interface could be more modern and the process of scheduling push notifications could be faster.
What problems is the product solving and how is that benefiting you?
Segmentation is perfect, analytics very helpful, automation part very needed.
Very user friendly and easy to use
What do you like best about the product?
The UI is great and the functionality even better.
What do you dislike about the product?
The length of time it takes to schedule a push notification campaign.
What problems is the product solving and how is that benefiting you?
As a company, we have managed to grow and learn through remarketing emails and push notifications.
Great tool for creating personalized messages
What do you like best about the product?
Personalization tools such as hour affinity send-times, algorithms, and conditional content helps me craft better messages for our users. There is also a training academy to help new users onboard to the platform and learn the ins and outs. This is extremely helpful for onboarding staff who will be regularly using Blueshift. There are also several ways to contact support in case problems arise, and they are generally very responsive and helpful.
What do you dislike about the product?
The interface can be confusing at times, particularly when creating advanced segments for campaigns. This makes training on Blueshift difficult as it takes a while to explain where to find everything and how to accomplish various tasks. Hopefully, the interface is updated soon and that can address some of these issues. While the support staff is by and large extremely helpful, there are a few agents who are difficult to work with and it can take a while to get answers (or users are blamed for issues that are on the Blueshift side).
What problems is the product solving and how is that benefiting you?
We are using Blueshift to refine and explore new ways to provide customers with more personalized experiences so they can better use their membership. We've found a lot of benefits with personalized content for users and ways to tailor messages to their preferences.
Recommendations to others considering the product:
Take the Blueshift Academy Training Course. It is very helpful with learning the platform and understanding ways that Blueshift can be used to build a robust marketing program.
Useful and Impactful
What do you like best about the product?
The api is easy to use and connect with
What do you dislike about the product?
The email creator could be improved. Make is have more styling options.
What problems is the product solving and how is that benefiting you?
Segmenting users and targeting the right customers with the right info
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