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Very easy user interface
What do you like best about the product?
Blueshift makes it very easy to map out email actions, automations, and triggers. It also helps with cross channel marketing, allowing us to easily integrate multiple marketing sources in order to complete the customer journey.
What do you dislike about the product?
My least favorite part about Blueshift would be the reporting. Reporting is not the best all in one solution. I wish we could see everything including revenue all in one spot or at least have more third party integrations.
What problems is the product solving and how is that benefiting you?
Blueshift has made it very easy to execute marketing automation by allowing us to easily Segment, Target, and filter our contacts. The benefit of having a friendly user interface, makes it much quicker to do these advances processes.
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Great Experience
What do you like best about the product?
The flexibility of Blueshift's system has been amazing so far for our life-cycle communication plans.
What do you dislike about the product?
The system is sometimes a bit slow, especially when loading user profiles and calculating segment sizes.
What problems is the product solving and how is that benefiting you?
Blueshift has really allowed us to implement our life-cycle communications plans the way we want to. It has also helped us monitor our deliverability and engagement better.
Great tool for personalised and automated email marketing
What do you like best about the product?
The automated campaigns we have set up based on user's interactions with the website have been highly beneficial to our company. The ability to implement A/B testing at ease has reaped great insight into user's preferences.
What do you dislike about the product?
Building segments can be done in multiple ways and it is often unclear which would be the most effective.
Reports showing the amount of links on individual links are not displayed in a user friendly way. Heat maps would be much clearer and preferable.
Reports showing the amount of links on individual links are not displayed in a user friendly way. Heat maps would be much clearer and preferable.
What problems is the product solving and how is that benefiting you?
The automated campaigns we have set up with Blueshift that are triggered on users' actions have freed up our time as marketers to focus on more creative marketing campaigns.
Great Experience
What do you like best about the product?
It's great how we can segment our customers in Blueshift using their segmentation module. This helps us reach the right customers with the right kind of communication.
What do you dislike about the product?
One downside that we have noticed while using Blueshift is that campaigns take quite long to send out. Although our customer lists are quite huge, we haven't faced similar issues when using any other platforms
What problems is the product solving and how is that benefiting you?
Through Blueshifts recommendation logic, we are able to show customers products that they are really interested in which in turn makes a huge impact on our clicks, opens, etc
Recommendations to others considering the product:
Go for it, You won't regret your purchase.
Great Marketing tool with user friendly platform.
What do you like best about the product?
Best way to manage our email campaign and conduct our test for email marketing. It has not very complex UI.
What do you dislike about the product?
Maintains only last data that who has updated the template.
What problems is the product solving and how is that benefiting you?
We are using this tool for email marketing. It has really eased in handling our email campaigns. It's integration with segment and other tools also helped and increase our performance.
Recommendations to others considering the product:
Use this product to increase the marketing with ease. Will not regret after use.
Very useful
What do you like best about the product?
That the tool saved my time, very well organized
What do you dislike about the product?
Not being able to adjust the campaign after launching it
What problems is the product solving and how is that benefiting you?
Email automation
Recommendations to others considering the product:
More flexible when it comes to change the campaign
Simple, Efficient, and a Complete CRM management tool
What do you like best about the product?
Using Blueshift as a CRM management tool has been an amazing experience for me.
Customization of email templates, checking data events with tracked and anonymised customer information that remains private and compliant with all data protection rules is a dream tool for us.
Two-factor authentication with such a tool is simply a cherry on the top for a security fanatic like me.
Been using the tool for almost a year now and love the customization features which can be micromanaged to suit design requirements, user likeability and incorporate any changes on the go.
Customization of email templates, checking data events with tracked and anonymised customer information that remains private and compliant with all data protection rules is a dream tool for us.
Two-factor authentication with such a tool is simply a cherry on the top for a security fanatic like me.
Been using the tool for almost a year now and love the customization features which can be micromanaged to suit design requirements, user likeability and incorporate any changes on the go.
What do you dislike about the product?
Slight amount of delay is to be expected (especially when you're working with a database that comprises of potentially over a million users.) however, on very rare occasions, it may behave as slow as a snail for no apparent reason.
What problems is the product solving and how is that benefiting you?
Blueshift has been our primary CRM communication tool for marketing and other campaign-based communications to customers and minor data events monitoring as well.
With Blueshift being a top-notch data and automation platform, we've been able to utilize their capabilities to better align with our goals
The automation features within blueshift related to these are very clear and easy to use with minor training.
Events/campaigns are fully traceable to the end where they were delivered/bounced back, opened etc.
Tool is easy to manage customer preferences over communication channels like Mobile/push notifications or email and messages as well.
With Blueshift being a top-notch data and automation platform, we've been able to utilize their capabilities to better align with our goals
The automation features within blueshift related to these are very clear and easy to use with minor training.
Events/campaigns are fully traceable to the end where they were delivered/bounced back, opened etc.
Tool is easy to manage customer preferences over communication channels like Mobile/push notifications or email and messages as well.
Recommendations to others considering the product:
Can be a great platform for CRM management team with a great customer support team backing an awesome product. Been using the tool for almost a year with barely any issues/dissatisfaction faced in the product.
Cross-channel marketing made simple
What do you like best about the product?
Fast, easy and logical to use. Makes CRM a whole lot easier.
What do you dislike about the product?
Automating emails can be a little confusing and intimidating to newcomers, but I guess that comes with any new tool.
What problems is the product solving and how is that benefiting you?
We're using blueshift to automate our marketing and create email work flows that will push online sales
Recommendations to others considering the product:
Take the time to learn it. It's totally worth it.
Creating templates and handling campaign with Blueshift is user friendly.
What do you like best about the product?
Workflow setup procedure, reporting and applying condition in workflow are the things I like the most in Blueshift. Also while uploading the templates they provide a side by side view of source code and UI of the template, I like this idea of them.
What do you dislike about the product?
I would say they need to work upon UI, if they will improve UI of Blueshift then it might be possible that it will become favorite of more users, other than that as per my experience I have found it wonderful.
What problems is the product solving and how is that benefiting you?
We are using BlueShit for triggering Transactional and Marketing emails. Setting its campaign and getting report regarding campaign. Benefits that we have realized is that we don not need to keep the template on our system , or do not have to set the campaign via code that are some times quite tiring and error possibilities are there. So using Blueshift for emails is a good option for us.
Recommendations to others considering the product:
Blueshift is very helpful in making templates and workflow for campaign, the UI and source view that they provide side by side is really nice. Do use it if you have requirements of email setup. One should definitely use blueshift if they looking for a tool which can manage its emails and if they want complete reporting about the templates, that how the templates are working. For analyzing among the campaigns that which campaign it doing great they give excellent report containing clicks the campaign have got and other information .
Best Solution in managing customer data
What do you like best about the product?
Automations based on trends and habits of our customers. It really makes the process easier. It is an effective solution to manage thousand of our customers by collecting and analysis of our data. Also, it's very useful in collecting customer profiles. We do not need to manually update it, the AI itself updates it in the backend.
What do you dislike about the product?
It takes time to get used to to the interface, but once you learn the ins and outs... it gets easier. Most of our agents takes a bit while to understand the process and how to use it but with specific training, it became very useful for everyone. Honestly, there's nothing to dislike.
What problems is the product solving and how is that benefiting you?
Blueshift helps our company in creating customized campaigns based on our customer. It helps us automate and target specific markets easier across all our platform.
Recommendations to others considering the product:
If you are looking to individually target your consumers with the use of AI then Blueshift is the best choice.
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