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Customer Data Platform

Blueshift | 1

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External reviews

276 reviews
from G2

External reviews are not included in the AWS star rating for the product.

    Broadcast Media

Big features with small company care

  • March 02, 2020
  • Review verified by G2

What do you like best about the product?
With a robust feature set, there's a lot of flexibility and data available by default. Compared to a bigger ESP like SFMC, you have more control over what you can do, from setting up campaigns to segmentation, without needing to have a technical specialist. Support and client management are also really accessible and hands on, which is a welcome change from getting luck-of-the-draw technical support.
What do you dislike about the product?
Sometimes the UX can be tricky, especially for our creative team or users who aren't in there every day.
No visualization workflows for automations, which can mean it's hard to keep track of where users are entering and exiting different flows, and also when explaining campaign series to other people in the team.
What problems is the product solving and how is that benefiting you?
When you're direct to consumer but not in the ecomm world, you can't use off-the-shelf solutions and integrations as often. The flexibility to store and send in our customer data in the right way for our business, and being able to dig deep into send data, has been very helpful for our lean team.
We also use segments for other purposes, without needing to go to our analyst or use SQL to query our main DBs or run lists manually, which is helpful for our targeted ad campaigns.
Recommendations to others considering the product:
If you know what you're doing, and don't need to rely on off-the-shelf integrations, BlueShift will give you a wide ranges of options and flexibility to execute what you need.

    Leisure, Travel & Tourism

BlueShift CRM Platform

  • February 25, 2020
  • Review verified by G2

What do you like best about the product?
BlueShift makes it very easy to feed data into the platform. After getting acclimated with the event tracking, we were able to easily integrate around 100 events from our booking process to track customers through the purchasing life cycle.
What do you dislike about the product?
The platform is powerful, but there is definitely a learning curve when it comes to setting up Recommendations (the feature that allows you to customize content, on the fly to each user in your campaign).
What problems is the product solving and how is that benefiting you?
With BlueShift we've been able to eliminate multiple vendors from our Clients usage. For instance, a customer might have one vendor for cart abandonment emails, one for marketing, and another for web advertising. With BlueShift our customers can make BlueShift the one vendor needed to automate nearly all of their marketing efforts.
Recommendations to others considering the product:
Check out their developer documentation site, it is robust. Understand the structure of your data before implementing BlueShift. It can be hard to start over if that is not thought out properly.

    Michal H.

Dynamic Flexible and great partner for success

  • February 08, 2020
  • Review verified by G2

What do you like best about the product?
Always willing to answer questions and solve problems quickly and efficiently.
Their platform is easy to use and their Product team is always happy to hear suggestions from customers to improve the platform. We feel like we are on the same page for success. :)
What do you dislike about the product?
Support sometimes doesn't understand our problems/requests.
In the end, this is always solved, but sometimes it takes a lot of back and forth to explain our problem.
What problems is the product solving and how is that benefiting you?
Sending better Behavioral emails (according to site behavior)
More personalized content
Better Segmentation

    Anthony M.

A Great ESP With A Bright Future

  • December 02, 2019
  • Review verified by G2

What do you like best about the product?
I've worked with Blueshift for almost 2 years. Through that time, they have consistently improved their platform and added new features such as in app notifications and integrations with Facebook and Google Ads.
What do you dislike about the product?
There hasn't been much to dislike, but there are a few areas when my needs are not fully met. What I would like to see in the future is a more in depth recommendation system as well as an algorithm or prediction system that helps predict subscription cancels based on user events.
What problems is the product solving and how is that benefiting you?
The main use for Blueshift is managing user accounts for our SVOD platform. We send push notifications, emails, and manage user account statuses through the platform.

    Tayse P.

Robust marketing automation powered by AI

  • November 19, 2019
  • Review verified by G2

What do you like best about the product?
With Blueshift, it is easy to create complex multichannel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. Their customer support is quick, and the whole team, from Data scientists to engineers has been really responsive to address any issue or customization needed from us.
What do you dislike about the product?
Our campaigns target over 20 markets in 12 different languages. Blueshift did not have an out of box solution to make the set up of these campaigns scalable, so there is room for improvement in this area. I need to highlight though that they have worked very closely with us to address this and other challenges in a fast and efficient way.
What problems is the product solving and how is that benefiting you?
We want to engage with our customer at the right time, on the right channel, with the right message. Blueshift AI powered platform is crucial to achieve this ambition.

    Houman A.

Data Activation Made Easy

  • November 19, 2019
  • Review verified by G2

What do you like best about the product?
Blueshift has provided us with a robust data activation platform to track onsite user activity married with customer purchase activity allowing us to truly achieve 1:1 personalization. The capabilities of the platform have far exceeded our expectations. The implementation team has gone above and beyond to ensure we extract maximum value from our investment.
What do you dislike about the product?
So far we have been very pleased with the platform.
What problems is the product solving and how is that benefiting you?
Fully automated 1:1 personalization strategy.

    Internet

Best marketing automation platform

  • November 02, 2019
  • Review provided by G2

What do you like best about the product?
One of the best CRM management tool as well as marketing automation platforms. Creation a new email template, customization of email templates is very easy for the user. I am using this tool for the last 2.5 years, love the customization features. This tool provides many to build email templates also automate email campaigns which are amazing.
What do you dislike about the product?
Can't login on multiple systems with one login credentials simultaneously. The responsive feature did not work while writing HTML in its editor. Otherwise, have nothing to dislike.
What problems is the product solving and how is that benefiting you?
Blueshift automates the campaign setup which is difficult to execute manually from time to time.

    Hospital & Health Care

I hated email marketing until Blueshift

  • October 23, 2019
  • Review verified by G2

What do you like best about the product?
The ability to send hyper-personalized content based on user attributes, behaviors, and more.
What do you dislike about the product?
Because we aren't an ecommerce brand, the reporting capabilities aren't quite what we need. I can always get the data I want, but it just takes some Excel work. However, Blueshift is currently working on an enhanced, custom reporting dashboard for us to alleviate this busywork.
What problems is the product solving and how is that benefiting you?
Reducing the number of campaigns sent while increasing personalization. We've seen drastic improvement in open and CTR rates, and our increased engagement has positively impacted the bottom line.

    Financial Services

Great multichannel marketing automation platform

  • October 22, 2019
  • Review verified by G2

What do you like best about the product?
Blueshift has been an amazing partner for our company, their multi-channel campaign management platform has allowed us to precisely target customers across Email, Push and SMS while improving KPIs through streamlined A/B testing and data analysis. With the addition of In-app messaging, we can now complete our cross-channel marketing efforts through Blueshift's amazing UI. Blueshifts In-app messaging platform will surely outperform any solution we could have created in-house and allow us to sync and automate all of our marketing efforts on one platform.
What do you dislike about the product?
Blueshift has been continuously addressing all of my "dislikes". The recent addition of In-app messaging was my companies biggest need and Blueshift has created an amazing platform to operate with.
What problems is the product solving and how is that benefiting you?
As a mobile first company, we are always searching for cost efficient solutions with good ROI. We have slowly integrated most of Blueshifts marketing automation channels into our marketing stack. Having most of our major channels operating through Blueshift has reduced costs across the board and allows us to fine tune our marketing efforts.

    Sean P.

Digital Marketer

  • October 15, 2019
  • Review verified by G2

What do you like best about the product?
The ability to create email triggers, get technical and create campaigns based on events and customer behavior. I like the support blueshift provides in letting us test new ideas and put together emails.
What do you dislike about the product?
It is not easy to use and understand the recommendation system.
What problems is the product solving and how is that benefiting you?
We are using it to solve problems in our product, we realize how much data and automation we can use in blueshift.
Recommendations to others considering the product:
A great platform to manage your customer/user base. Ability to be marketing-friendly with a good mix of the ability to be technical.

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