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Blueshift Review
What do you like best about the product?
I loved Blueshift Academy when I first started working in the platform!
What do you dislike about the product?
One major issue for me is the inability to clone a branch. We would be much more efficient as a team if we had that capability.
What problems is the product solving and how is that benefiting you?
We learned through talking with the Blueshift mobile team that we had an issue within our app resulting in reporting errors. Very thankful for that insight!
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Blueshift Review
What do you like best about the product?
Blueshift is much more sophisticated than some of the other ESP's that I've used.
What do you dislike about the product?
Sometimes when I update a campaign, it doesn't save the work I've done which means I'll have to do it again if I catch it. Also would love to be able to drag and drop a branch within a campaign.
What problems is the product solving and how is that benefiting you?
Being able to place customers in a journey that is super targeted to them vs "blasting" them with a generic message.
Recommendations to others considering the product:
Adding drag and drop features.
Data Driven CDP
What do you like best about the product?
Blueshift has so many data capabilities that allows us to target audiences & create very highly personalized emails. It's very easy to create reports and dashboards to compare open rates, click through rates, and other important metrics.
What do you dislike about the product?
It's super hard to build customer journeys in the tool, because users will stop moving through the funnels if they don't meet the requirements of a specific branch. A lot of the different campaign types have very different rules and some capabilities don't go across all campaign types - for example updating a users place in the campaign isn't possible in segment triggered campaigns. I find myself having to reach out to support often.
What problems is the product solving and how is that benefiting you?
We are solving for a better consumer experience. We are able to quickly make decisions on the data that blueshift provides, as well as send very personalized messages.
Almost perfect partner
What do you like best about the product?
Premium platform capabilities and client support
What do you dislike about the product?
Pace for rolling out new features can still be improved but it's in no way a deal breaker.
What problems is the product solving and how is that benefiting you?
Blueshift helps solve our CDP and marketing automation platform requirements. They have been instrumental in helping us leverage our unique marketing dataset and campaign objectives.
Using data to build creatives and segment users for lifecycle campaigns.
What do you like best about the product?
The new holdout reporting feature helps us quickly and easily gauge the success of our lifecycle campaigns.
The ability to preview user counts for each piece of an Advanced Segment.
How easy it is to set up and insert promotions and coupon codes.
The ability to preview user counts for each piece of an Advanced Segment.
How easy it is to set up and insert promotions and coupon codes.
What do you dislike about the product?
It's easy to get lost when building more complex segments with the Advanced Segment tool. The bounding boxes used to show grouped elements can be unclear and take a time to get used to compared to Basic Segments. Overall, segment notation, especially ALL vs ANY and OR vs AND can be confusing.
The Visual Editor tool isn't as robust or customizable, especially when it comes to sizing images from recommendations without using html, as compared to other CRM tools.
The Visual Editor tool isn't as robust or customizable, especially when it comes to sizing images from recommendations without using html, as compared to other CRM tools.
What problems is the product solving and how is that benefiting you?
We're sending a whole range of campaigns from weekly editorial content and automated marketplace emails. Liquid code gives us a lot of flexibility and the opportunity to personalize and translate content to expand to cover global audiences.
Blueshift offers some amazing features, intuitive setups and a large set of integrations
What do you like best about the product?
The wide array of integrations for third party applications such as Twilio/OneSignal
What do you dislike about the product?
Sometimes when searching it can take a while for things to load.
What problems is the product solving and how is that benefiting you?
It is much quicker than the previous solution our company worked with. Faster to setup campaigns, create segments, integrate (not possible with previous) It also is no SQL which can make it easier for non technical users to create segments which is a plus.
Blueshift Review
What do you like best about the product?
Blueshift is user-friendly, simple, and effective. You can get the insights you wonder in a couple of minutes. The support team is incredibly fast and always helpful.
What do you dislike about the product?
I have recorded some minor inconsistencies in the reporting.
What problems is the product solving and how is that benefiting you?
I can segment the customers and create campaigns in minutes. I can also analyze customer journey end-to-end quickly. Thus, I can spare my time to focus on strategic aspects and monetization.
Easy going platfrom to work with that is very powerful to use.
What do you like best about the product?
The combination of recommendation engine + data structure + shared assets makes our lives so much easier. I Like the possibilities that blueshift gives you different features that enable you to take your campaigns to the next level.
What do you dislike about the product?
Campaign builder. It lacks behind the rest of blueshift. I would love to have a much smoother builder. It's a few bugs sometimes that makes it irritating to work with.
What problems is the product solving and how is that benefiting you?
Optimize send time give us a data driven answer to when is the best timing of sending the email. This is one easy example. Blueshift also makes our programs automated 100%. Which makes us very relevant to our customers.
Very powerful and customisable tool for CRM
What do you like best about the product?
- easy to use
- many ways of customizing with your data
- fast and super friendly customer service
- many ways of customizing with your data
- fast and super friendly customer service
What do you dislike about the product?
- when copy & pasting words the formatting gets lost
- long loading times
- organization of images could be better
- long loading times
- organization of images could be better
What problems is the product solving and how is that benefiting you?
- targeting customers and micro segmenting them leads to way more interaction and sales
- offering solutions for customers tailored to their profile
- offering solutions for customers tailored to their profile
A dynamic product perfect for marketers
What do you like best about the product?
I love the ability to segment and build drip campaigns based on our needs. Blueshift has also been fantastic at helping us solve problems whenever we have questions.
The Account Management team focuses on providing phenomenal customer support, which is one of the main reasons why we chose Blueshift as a solution. As a head of marketing focused on building both strategies and executing on them, Blueshift has been key to my success.
The Account Management team focuses on providing phenomenal customer support, which is one of the main reasons why we chose Blueshift as a solution. As a head of marketing focused on building both strategies and executing on them, Blueshift has been key to my success.
What do you dislike about the product?
Generally, we have not had many issues with Blueshift. One problem that I typically run into is when building an email on the email building, the rendered email does not match what is sent. I have attempted to dive deeper into this issue to figure out why but have been unsuccessful. This issue is something I have made my account management team aware of, and I am working to find a solution in the interim.
What problems is the product solving and how is that benefiting you?
We are working on doing dynamic push notifications and SMS functionality for our users.
Recommendations to others considering the product:
Blueshift support is one of the main reasons why we chose this solution. We also chose Blueshift, given the ability to do email, SMS, and push notifications all from one solution.
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