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Highly useful resource to maximize creativity -even for beginners
What do you like best about the product?
Blueshift provides a wide range of tools that allow any user to make their campaign or initiative work. I feel like I am constantly learning and finding new tools that I can utilize to my advantage. From building email campaigns to gaining insights into what works best for the end-user, you have a lot of creative freedom to make an effective campaign.
What do you dislike about the product?
The hardest part of Blueshift would be the learning curve. In the beginning, it can be challenging to understand what all the functions are and how they can each support your goals. It will take some repetition to nail down your skills and become a fluent user.
What problems is the product solving and how is that benefiting you?
Blueshift is helping our organization reach our end-users via email, sms and push campaigns. Through this platform, we have better understood what works for specific people, how they prefer to be reached and the types of content they respond to.
Superbe plateforme de données clients ! Une amélioration bienvenue par rapport à notre ancienne plateforme.
Qu'aimez-vous le plus à propos de the product?
Cela nous a permis d'avoir de véritables capacités de marketing omnicanal. Blueshift nous a fourni une source centrale pour que nos données alimentent plusieurs canaux. Nous utilisons l'email via plusieurs connecteurs et le SMS via Twilio. Nous envisageons d'ajouter prochainement la fonctionnalité Cloud App pour prendre en charge des canaux supplémentaires.
Nous testons l'intégration de Firebase pour notre division des applications grand public, et jusqu'à présent, cela semble très prometteur.
Le processus d'intégration depuis notre ancienne plateforme a été exceptionnel.
Nous testons l'intégration de Firebase pour notre division des applications grand public, et jusqu'à présent, cela semble très prometteur.
Le processus d'intégration depuis notre ancienne plateforme a été exceptionnel.
Que n’aimez-vous pas à propos de the product?
Je n'aime pas que nous n'ayons pas fait la transition de notre ancienne plateforme plus tôt.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Blueshift nous a donné des moyens supplémentaires de segmenter nos données et d'atteindre le bon client au bon moment. Nous travaillons à améliorer la délivrabilité des e-mails afin de pouvoir réaliser une croissance des revenus.
Plateforme intuitive avec un bon service client
Qu'aimez-vous le plus à propos de the product?
C'est une plateforme complète, conviviale et robuste avec des tonnes de fonctionnalités de pointe. J'ai trouvé les cartes de chaleur des emails extrêmement utiles et elles nous ont aidés à faire des progrès significatifs dans le placement des CTA.
Que n’aimez-vous pas à propos de the product?
Bien que Blueshift soit une excellente plateforme, nous avons rencontré de petits problèmes comme les GIFs qui ne se téléchargent pas correctement. Néanmoins, le service client a été excellent et les problèmes sont résolus assez rapidement.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Blueshift nous a aidés à prendre de meilleures décisions basées sur les données en matière de marketing par e-mail jusqu'à présent. Nous avons de si bons aperçus des métriques d'e-mail, et cela nous a aidés avec notre stratégie d'automatisation.
Good program... but a lot of areas for improvement
What do you like best about the product?
Blueshift makes it easy to export syndications to other social media pages, it also allows for dynamic email creation, as well as it makes it easy to set up campaigns.
Blueshift also has an incredibly helpful support staff.
Blueshift also has an incredibly helpful support staff.
What do you dislike about the product?
In the customer lookup, I wish there was a way to apply multiple filters and export large quantities of people.
I wish there were non-HTML Shared assets.
I would like for there to be more information on email performance ie, load speed & how it looks across multiple devices and email providers
There are a significant amount of bugs in the visual editor. It is quite common that I will do the exact same thing twice, and it will look different both times.
The blueshift preview is often incorrect, and emails often look significantly different in Gmail.
I wish there were non-HTML Shared assets.
I would like for there to be more information on email performance ie, load speed & how it looks across multiple devices and email providers
There are a significant amount of bugs in the visual editor. It is quite common that I will do the exact same thing twice, and it will look different both times.
The blueshift preview is often incorrect, and emails often look significantly different in Gmail.
What problems is the product solving and how is that benefiting you?
The biggest problem blueshift has solved is though its ability to use liquid script to customize offers based on elements that we add as custom attributes.
Recommendations to others considering the product:
The program is extremely easy to use and the support is amazing. However, there are regular bugs that can make working in the program difficult and the visual editor is not as advanced as many competitors' programs.
Excellente plateforme de marketing intégré
Qu'aimez-vous le plus à propos de the product?
L'intégration des recommandations, du contenu web et des communications omnicanales est vraiment incroyable pour une petite équipe marketing essayant d'accomplir plus que ce qui est raisonnable.
Que n’aimez-vous pas à propos de the product?
La configuration a été très difficile avec des problèmes identifiés très tard dans le processus.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Le problème que nous résolvons est d'obtenir aux clients des produits personnalisés via leur canal de communication préféré.
Très convivial pour tous les types de marketeurs consommateurs + développeurs
Qu'aimez-vous le plus à propos de the product?
Excellentes données et visuels du parcours client
Que n’aimez-vous pas à propos de the product?
Ne s'intègre pas directement avec Webflow
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Nous sommes mieux à même d'envoyer du contenu pertinent et personnalisé à nos clients tout au long de leur parcours. Les départements en dehors du marketing ont une meilleure compréhension de nos efforts et de leur impact positif sur l'entreprise.
Bon produit - nécessite quelques ajustements
Qu'aimez-vous le plus à propos de the product?
Une fois que les clients sont chargés, le temps de démarrage pour commencer à envoyer des e-mails aux clients est court.
Que n’aimez-vous pas à propos de the product?
La conception du schéma et le flux de données global vers la plateforme semblent un peu désorganisés, je ne suis pas sûr qu'il y ait un moyen de le corriger.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Le problème que nous abordons est de permettre à un prospect de devenir un client en nourrissant leur processus en leur envoyant des e-mails à des moments structurés tout au long du cycle d'achat.
A great CRM platform, but the UX could be improved
What do you like best about the product?
I have been using Blueshift for more than two years now, and I can say it's a great CRM platform. It offers all the functionalities that we need in order to execute our marketing omnichannel strategy. Their Customer Support is also very responsive and attentive to our requests, including the ones tailored to our needs, so my feedback about Blueshift is extremely positive.
What do you dislike about the product?
I have seen the product develop during the past two years and I think there are still some UX/UI improvements that could be done in order to make the platform even better. Sometimes it takes some time for the platform to load (campaigns, results, data export, etc.), however, that doesn't happen often.
What problems is the product solving and how is that benefiting you?
We chose Blueshift to automate our campaigns (B2C) and to feature dynamic content recommendations inside our communications. Their Predictive Studio also offered us tools that we never had before, and that's something we're currently exploring.
Excellent communication and timely efforts.
What do you like best about the product?
I tremendously appreciate the time and effort blueshift has spent on developing my skills and understanding of the platform. I would like to personally thank Blueshift for allowing me the time and patience to grow as an email specialist, just graduating college 6 months prior.
I would specifically like to call out the customer success managers that blueshift has provided us. I have yet to be rejected additional time to ask questions or walked through a new process. They have continuously exceeded my expectations by going above and beyond the original ask.
I would specifically like to call out the customer success managers that blueshift has provided us. I have yet to be rejected additional time to ask questions or walked through a new process. They have continuously exceeded my expectations by going above and beyond the original ask.
What do you dislike about the product?
I would like to see a deeper dive into ideas and/or recommendations that are tailored to our specific field of work. Sometimes I feel as if the ideation sessions are universal with all other clients.
What problems is the product solving and how is that benefiting you?
Since this is my first time working in the role of an email specialist, there has been a substantial about of problems that have been solved. A few that come to mind: the ability to segment on every category, insight into new and innovative processes (SMS & AI), the effectiveness of syndication (Cross channel efforts), and the multifaceted understanding of individualization and personal experiences (ex: Send time optimizations, Abandoned cart, and Welcome series).
Blueshift has made it easy for us to automate marketing campaigns in a more intuitive way.
What do you like best about the product?
The Blueshift team is always ready to help us find a solution to our numerous requests and inquiries. The support has been top-notch.
What do you dislike about the product?
There have been wonderful improvements done on the UI, however, I think there's still a bit of room for improvement. It took a non-technical person like myself a bit of time to adjust to the platform.
Also, the platform itself is not as plug-and-play as we assumed it would be when we had our first demo. It has taken a lot for us to get to the point of where we are with our account (not saying this is totally on Blueshift)
Also, the platform itself is not as plug-and-play as we assumed it would be when we had our first demo. It has taken a lot for us to get to the point of where we are with our account (not saying this is totally on Blueshift)
What problems is the product solving and how is that benefiting you?
Automation was one of our biggest issues. We were using tools that didn't have the functionality to ingest customer records from our data warehouse, we had to upload all our campaign lists manually (talk about stale data!)
With Blueshift, we have the ability to talk to our customers at various touchpoints in their journey and we don't have to use several man-hours to do this.
With Blueshift, we have the ability to talk to our customers at various touchpoints in their journey and we don't have to use several man-hours to do this.
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