Heap
HeapReviews from AWS customer
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Heap is a tool for successful website analysis
What do you like best about the product?
It is ideal for non-expert users because it has a nice easy and attractive interface, which allows it to quickly adapt to the needs of its users. It allows you to collect email addresses and thus know where the users or clients who visit our websites are from. Track events regarding your products and brands.
What do you dislike about the product?
Most of the tools offer multiple functions that help to optimize the work processes and objectives of a company, but just as they have excellent functions, they also have a high cost, which is an extremely important factor in organizations, more than all in small companies, which are always willing to implement new tools and resources that contribute favorably to their objectives, that is, the tool is very productive but has a high cost that prevents its implementation in small Business.
What problems is the product solving and how is that benefiting you?
We have implemented the tool in the organization's marketing department with the aim of obtaining better web traffic and knowing information that sometimes gets out of hand and overlooked. Thanks to Heap we monitor the events and user behavior regarding our products. At the same time we use it to export the contact details of our most potential clients and organize them according to the actions carried out or the pages visited. It is a very useful tool in our organization because it offers us the ability to collect reports on any action that users have on websites.
Recommendations to others considering the product:
Heap is truly useful in the organization, therefore I would recommend to other users who are still unaware of this software to start incorporating it into their activities since it has productive and favorable functions in the achievements of the company. Through it you can capture every user interaction they have at the time of the visit on your web sites, carry out an event monitoring and program funnels to understand the flow and the loss of users.
See session replays
What do you like best about the product?
- custom dashboard for analytics and session replays
- Amod and team are very proactive/responsive
- Amod and team are very proactive/responsive
What do you dislike about the product?
No major dislikes with the product. Would like more training or educational resources on how to create some of the more custom reports
What problems is the product solving and how is that benefiting you?
Post-production monitoring, user journeys, feature usage, catching any friction points on the website
Auryc is incredible tool for optimizing customer experience and troubleshooting web applications
What do you like best about the product?
Analytics, session replay capabilities, search engine, which allows to find specific sessions
What do you dislike about the product?
Cannot tell about any downsides, the tool provides much help in our work
What problems is the product solving and how is that benefiting you?
- Analytics. We use several tools for analytics, but Auryc is probably the main source of knowledge about customer sessions and site journeys;
- Web site troubleshooting. With Auryc we can figure out what exactly happened in negative scenarios from customer perspective, so we can identify and fix site errors quickly;
- Abandon cart analysis. We use integration with Auryc as a source of data for analyzing abandon carts
- Web site troubleshooting. With Auryc we can figure out what exactly happened in negative scenarios from customer perspective, so we can identify and fix site errors quickly;
- Abandon cart analysis. We use integration with Auryc as a source of data for analyzing abandon carts
Recommendations to others considering the product:
Auryc is very helpful for technical and analytics teams. The platform will probably bring the most value for complex web applications with lots of customers
Great Data Visualization
What do you like best about the product?
Once you've been trained, it's pretty simple to set up new scenarios
What do you dislike about the product?
it'd be nice to have some percentages and ratios built in to the data output, like "25% of users who landed on the list page converted to the product details page"
What problems is the product solving and how is that benefiting you?
we are trying to remove effort where it is unused. Some features of our website have an unfittingly high priority internally, we're trying to use the data to show that these features are mostly unseen and don't assist conversion.
Recommendations to others considering the product:
Rely on the support team to best leverage the power of auryc
Top Tier CX Software with an Even Better Customer Success Team
What do you like best about the product?
Auryc is by far the most powerful analytics tool we have in our marketing technology stack. We use Auryc in tandem with robust enterprise level tools like Google Analytics/Tag Manger 360.
The features and functionality of Auryc can go head-to-head with any competitor, and the versatility/maturity of the features continues to evolve on a very regular basis. We use all facets of the tool, including but not limited to session replays, heatmapping, on-site surveys, goal funnel analyses, reverse goal path analyses, event tracking, etc.
With that said, my favorite part about working with Auryc is the tremendous team and superior customer support they provide. I candidly would be satisfied with the quality of the software, but the customer service and dedicated support teams make the partnership even that much more invaluable.
The features and functionality of Auryc can go head-to-head with any competitor, and the versatility/maturity of the features continues to evolve on a very regular basis. We use all facets of the tool, including but not limited to session replays, heatmapping, on-site surveys, goal funnel analyses, reverse goal path analyses, event tracking, etc.
With that said, my favorite part about working with Auryc is the tremendous team and superior customer support they provide. I candidly would be satisfied with the quality of the software, but the customer service and dedicated support teams make the partnership even that much more invaluable.
What do you dislike about the product?
To be honest, my list of "dislikes" of the tool is rather non-existent. I candidly wish I could hire a dedicated resource on my team internally to spend dedicated time to even further leverage our investment in the tool. That's how valuable we believe Auryc is.
What problems is the product solving and how is that benefiting you?
At our organization, we are solving a wide ranging amount of problems with Auryc - the versatility in the platform is why we continue to partner with them. We use the tool for many areas of our digital marketing business, but some of the largest problems we solve are
-Fraud prevention
-UX website roadblocks
-Customer-driven content insights
-Creating more a friction-less booking experience
-Fraud prevention
-UX website roadblocks
-Customer-driven content insights
-Creating more a friction-less booking experience
Recommendations to others considering the product:
Ensure you or your team can dedicate the appropriate amount of time to truly leverage the tremendous insights the platform provides. There can be a lot of data made available, so ensure your internal team knows how to leverage it to solve your business needs.
Powerful Tool to Gather Robust Audience Insights
What do you like best about the product?
Auryc is an extremely powerful all-in one audience analytics tool. You can conduct onsite surveys, collect feedback and dig into the customer journey. The heatmap and session data is really interesting to dig into, as well as the session replays. Having used other competitors I can say that Auryc feels more robust. However, where they really shine is their customer service. Overall, I've been really impressed by how hands-on and responsive customer support is. Our dedicated points of contact are always willing to help get surveys set up and conduct ad-hoc trainings set up for new team members. It is a true white glove experience, which makes the tool a joy to use.
What do you dislike about the product?
Sometimes the amount of information you have available can be overwhelming and finding how to pull specific insights can be difficult.
What problems is the product solving and how is that benefiting you?
Auryc allows me to take a deep dive into the customer journey-- particularly any pain points they might run into along the way. Additionally, I'm able to poll site visitors on about what features they find important and other decision making criteria. Being able to watch user sessions helps to reveal where customers might be getting stuck, which allows you to develop a strategy to combat and address onsite.
Recommendations to others considering the product:
Auryc gives you the power to understand your customer at a deeper level. Don't be afraid to leverage their customer support team, They are excellent and always willing to help you use the tool to its fullest potential.
Like having front row seats to our conversion funnel
What do you like best about the product?
I love being able to see the drop off at every stage of the funnel and the flexibility of filtering to hone in on insights paired with videos of user behavior onsite at every stage.
What do you dislike about the product?
It requires quite a bit of technical sophistication to be able to use it in a meaningful way.
What problems is the product solving and how is that benefiting you?
Conversion funnel optimization. We've been able to isolate opportunity areas based on the stats, optimize the site based on user videos, and see measurable results.
Great partner, promising platform
What do you like best about the product?
The Auryc team has been a great partner to work with. They are much more than just a platform provider, always willing to go the extra mile to address issues or invest in new functionality to meet our business needs. We were concerned that this might change after we moved off a free trial and signed a contract, but that was not the case at all.
For a company that is trying to do a bunch of different things at once and competing with some very established and well-funded competitors (Heap, FullStory, Google, Adobe), they’ve built a ton of really valuable features around analytics, session recordings, and voice of customer. We’ve really only scratched the surface in what we will be able to do with the tool.
Since we use Snowflake, setting up automatic data out was about as easy as any platform I’ve worked on. We had structured and unstructured analytics data in our central data warehouse while we were still in a trial phase. The schema takes a bit of getting used to, but we see a lot of opportunity long term building on top of this data. Worth pointing out, it is a significantly cheaper way to get analytics data out than GA 360.
For a company that is trying to do a bunch of different things at once and competing with some very established and well-funded competitors (Heap, FullStory, Google, Adobe), they’ve built a ton of really valuable features around analytics, session recordings, and voice of customer. We’ve really only scratched the surface in what we will be able to do with the tool.
Since we use Snowflake, setting up automatic data out was about as easy as any platform I’ve worked on. We had structured and unstructured analytics data in our central data warehouse while we were still in a trial phase. The schema takes a bit of getting used to, but we see a lot of opportunity long term building on top of this data. Worth pointing out, it is a significantly cheaper way to get analytics data out than GA 360.
What do you dislike about the product?
Their stage in the product development journey has advantages (service) but also some drawbacks (some issues related to feature maturity). The UI can be limiting in a few places, but they’re always open to making changes. There are a number of configuration areas where things I’d want to be self-service require a request to the Auryc team, but they are on a Slack channel with us and are very responsive. As a control freak, having to ask rather than do required a bit of getting used to, but it really hasn't been an issue. The event marker is a great tool, but there are certainly some rough edges compared to Heap. You’ve got to be a bit smarter about how you’re targeting css elements and you occasionally have to tweak to get the desired result, but I’m yet to run into a problem I couldn’t solve.
Ultimately by having data out, any gaps in the reporting interface can bet solved with SQL or a secondary BI tool like Tableau.
Ultimately by having data out, any gaps in the reporting interface can bet solved with SQL or a secondary BI tool like Tableau.
What problems is the product solving and how is that benefiting you?
We are using Auryc to better understand user behavior across sessions, identify bugs, and improve conversion rates + marketing performance. In the future, we will also use Auryc to improve customer support and compliance, as well as to feed models that support user personalization.
Recommendations to others considering the product:
In our case, we’re using Auryc and Google Analytics (free tier) and Auryc in parallel to understand user behavior and find opportunities to optimize UX. I think that’s the right way to do it. Both platforms have their advantages. Google Analytics has the native integrations with the rest of the Google stack (eg using segments to target ads and tests), and for business users the UI can be a bit easier to use, especially when you’re mostly looking at high-level aggregations of the data. GA also has better UI tools for path analysis. Having said that there are lots of times when you want to zoom in and Auryc is a much better tool for that, or where Google’s immutability creates challenges (vs Auryc where you can create or delete events retroactively). When you’re trying to figure out why users are getting stuck, or if there is a problem with the website, having the ability to see exactly what a user is seeing can be extremely impactful.
I’m looking for the Auryc team make future investments in attribution, add more native integrations especially with upstream media partners, and better support for real-time session viewing to improve support contexts, but based on how the team has been to work with so far I think they’ll be able to get there. They’ve been very willing to take on new integrations.
Overall, we’re about 90 days into our Auryc journey and feeling good about the choice. I’d recommend them for sophisticated digital marketing shops looking to improve visibility into customer journey or want the data to personalize and do efficient data marketing.
I’m looking for the Auryc team make future investments in attribution, add more native integrations especially with upstream media partners, and better support for real-time session viewing to improve support contexts, but based on how the team has been to work with so far I think they’ll be able to get there. They’ve been very willing to take on new integrations.
Overall, we’re about 90 days into our Auryc journey and feeling good about the choice. I’d recommend them for sophisticated digital marketing shops looking to improve visibility into customer journey or want the data to personalize and do efficient data marketing.
Auryc is an amazing tool!
What do you like best about the product?
I really like the recorded actions of each visitor to the site. It helps us to know where users are spending the most time and what content is most important. I really enjoy viewing the heat maps and session recordings. I can see first hand what visitors are doing once they enter the site such as pages they are viewing, content or images they find most important. The session recordings also shares where the visitor might be having trouble when it comes to completing an action.
What do you dislike about the product?
There is nothing I do not like about Auryc. I think it is a great platform. The dashboard provides many features that any client would find user when it comes to learning more about the visitors journey.
What problems is the product solving and how is that benefiting you?
We are solving issues with our site in order to make it more user friendly. It's great to know what pages users are dropping off so we can fix those issues. It also helps to see where we can place CTAs to make easier for visitors to complete an action.
Recommendations to others considering the product:
Definitely take a look at session recordings. That feature is amazing and provides a lot of insight. We tend to go back and view session recordings if we see that our bounce rate is high and actions have decreased. This helps to view where on the page visitors are finding not useful. This also helps us to improve where content and CTAs are placed on the page.
Brilliant service and technology
What do you like best about the product?
This is not just a SAAS platform. The amount of effort which they put into ensuring that you get usable information from the platform is nothing short of extraordinary.
What do you dislike about the product?
Frankly I can't think of much. The combination of technological capability and service makes this hard to dislike
What problems is the product solving and how is that benefiting you?
We are constantly iterating our website and rely heavily on Auryc to provide real time feedback on how successful these iterations are.
Recommendations to others considering the product:
Try it - the service will get you hooked.
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