Heap
HeapReviews from AWS customer
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Great product
What do you like best about the product?
The simple intuitive interface is really great and I’m never going back to google analytics
What do you dislike about the product?
Can’t think of anything at the moment! Love it
What problems is the product solving and how is that benefiting you?
The biggest benefit is just being able to clearly see our data and therefore interpreted
Some rough edges, but great for activity analysis
What do you like best about the product?
The query UI makes it much easier to analyze the specific user flows I'm interested in compared to other tools I've used. For simple metric dashboards its extremely simple & fast to go from an idea to a published report. Heap has helped improve our rate of learning.
What do you dislike about the product?
To perform sophisticated analysis we need to export our data to a warehouse. It seemed like we ran up against this a little sooner in Heap than I had expected.
What problems is the product solving and how is that benefiting you?
We primarily use Heap for product analytics, where it has allowed a broad range of roles to directly contribute to metrics and experimentation conversations. That in turn has helped us learn and iterate faster and with more confidence.
Great for UX
What do you like best about the product?
Heap is easy to you. I don't have an analytics background, but have found Heap to be easy to find my way around, and find the important data I need to craft amazing user experiences.
Heaps event visualizer tool makes it easy for my team to track certain changes on our site to see performance.
Heaps event visualizer tool makes it easy for my team to track certain changes on our site to see performance.
What do you dislike about the product?
I don't dislike anything with Heap. I have had a few member mention that more hint text around events would be helpful. Perhaps forcing users to Categorize events, so you don't have a massive list of Uncategorized.
What problems is the product solving and how is that benefiting you?
On a day to day, we use Heap to identify user pain points, where user drop off, etc. This allows us to quickly see patterns and problems that our users may be having, which allows us to design new solutions.
Recommendations to others considering the product:
Given the proper training, Heap can be a valuable tool for design leaders within an organizations.
Great way to get your product data insights
What do you like best about the product?
I love the ability to create custom events and funnels on the fly. It's super easy to use, intuitive and requires barely any training.
What do you dislike about the product?
Sometimes it's difficult to be certain that an event fires every time, which is problematic if you're using Heap to run A/B tests.
What problems is the product solving and how is that benefiting you?
A/B testing, Behavioral tracking
Heap has helped us easily make data-driven decisions
What do you like best about the product?
I like how Heap makes data analysis accessible to all team members (product, engineering, design, etc...). The customer support is typically very attentive as well.
What do you dislike about the product?
With Heap being so accessible by my team, sometimes it's hard to govern correct definitions of events we care about measuring and there ends up being a lot of inconsistency.
What problems is the product solving and how is that benefiting you?
We are solving opportunity sizing problems, conversion rate problems, and retention problems.
Auto Capture is a game-changer, website constantly improving
What do you like best about the product?
Auto capture empowers non-technical teams to get answers independently. Coming from an organization that had to define event definitons to developer's and devote significant sprint resources to building them, having Heap just capture everything automatically was a true game-changer. While letting the developer's focusing on the fun stuff, I was able to consistently bring them insights into how products were getting adopted and used by our subscriber's
What do you dislike about the product?
Dashboarding features can be limiting to get things to look the way you want. I find myself frequently having to Export to CSV and present data in Excel as Heap's website tools can be limiting. This is frustrating because then I have to redo the analysis when new data comes in. I have seen Heap improving over time and have even spoken with their Design team to request some features, however, I would like to see them improve quicker here on some basic features.
What problems is the product solving and how is that benefiting you?
We are able to understand if our development efforts are obtaining the results we expect. Learn where drop-off is, where to devote attention, what's working, etc. These benefits are invaluable. It takes conversations from, "Well I heard from X that they liked the new feature", to "Y users tried it out, but only Z came back the next week."
Recommendations to others considering the product:
If you are a lean team that needs insights quick, Heap is a no-brainer choice. For 30 minutes of a developer's time you can get a firehouse of data you can likely sit back and ingest for years. Spend time wit your developer's on features and improvements to the user experience, not defining tracking events.
Powerful, customizable tool to gain deep insights on user actions
What do you like best about the product?
I love being able to create segments, custom events, and then being able to drill down to the user level to discover which users are having problems
What do you dislike about the product?
There's a bit of a steep learning curve at first, but once you get set up, it's pretty intuitive
What problems is the product solving and how is that benefiting you?
Definitely being able to go back and retroactively define events, segments, funnels, etc. has been huge.
The event visualizer makes tracking extremely easy
What do you like best about the product?
The event visualizer! It makes it very easy to determine usage and identify who are power users.
What do you dislike about the product?
I don't like how we can't have a heat map of a certain page
What problems is the product solving and how is that benefiting you?
I'm figuring out which features are successes and which are failures. It helps inform prioritization with data vs. just anecdotal user feedback.
Heap allows you to dive into unlimited invaluable information about your platform
What do you like best about the product?
The reporting functionality and the ease in creating new events.
What do you dislike about the product?
All of its capabilities are not obvious. There is a little bit of a learning curve. But once you know how to dive it, the information you can gather is invaluable.
What problems is the product solving and how is that benefiting you?
We are tracking user events and are able to see what users are doing in our platform. We have realized that even when users are logging in, they may not be as active as we thought they were.
More Comprehensive than Google Analytics, but more difficult to use
What do you like best about the product?
Heap is a really awesome tool for event tracking and understanding user behavior on your site. Once you get all of your data configured and properly setup, it's an extremely robust tool and integrates well with out platforms within your data infrastructure.
As long as your team has the resources to properly configure the platform, you'll be in great shape and the tool is much more robust than something like a Google Analytics.
They're also got a very helpful training academy resource.
As long as your team has the resources to properly configure the platform, you'll be in great shape and the tool is much more robust than something like a Google Analytics.
They're also got a very helpful training academy resource.
What do you dislike about the product?
I wouldn't necessarily say that I actively dislike anything about Heap other than the fact that it's not overly intuitive if you're used to something like a Google Analytics. Heap is very powerful, but it's less out-of-the-box when it comes to turning massive amounts of data into useful visualizations.
For context, I'm reviewing this from a marketing perspective with very limited technical skills. If your team is equipped with data infrastructure experts, you'll have no issues at all.
For context, I'm reviewing this from a marketing perspective with very limited technical skills. If your team is equipped with data infrastructure experts, you'll have no issues at all.
What problems is the product solving and how is that benefiting you?
We use Heap tracks a whole slew of events across our website and product, which we then tie back to individual user account via Hubspot.
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