Heap
HeapReviews from AWS customer
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Great for building quick reports in order to answer questions promptly
What do you like best about the product?
With Heap, I'm able to quickly run reports and provide metrics on the fly. My colleagues appreciate not having to wait a long time for answers. They credit me with that, but I tell them it's because Heap is so easy to use. It's also been easy to define events myself using the Live Visualizer. Creating funnels is one of my favorite ways to analyze and it's been helpful for my customers too, as it allows them to easily see points of confusion or frustration with checkout, customer registration, etc.
What do you dislike about the product?
One thing I dislike is the lack of options or flexibility for the graphs and formatting. For example, for ratios and percentages, I'd like to be able to choose how many places past the decimal to show. For graphs, I'd like to be able to change the title, colors for lines/bars, etc. It all boils down to making it more visually appealing for my customers and easier for them to understand. I routinely bring the data into Tableau or Excel so I have more flexibility.
What problems is the product solving and how is that benefiting you?
The problem I'm helping to solve is lack of understanding of different user profiles on our ecommerce sites. Heap has helped us uncover lots of insights to further our knowledge, which of course leads to more questions. We've been able to easily find points of friction or significant drop off in some tutorials and the checkout process. As a result, we implemented changes and noticed improvements.
Recommendations to others considering the product:
Check out the Heap 101 and 102 courses to learn more. Also, talk to other companies/analysts who have used Heap and other tools.
SaaS Product Visibility at Scale
What do you like best about the product?
Heap's client side approach of record everything and analyze later allows us to de-couple the product analytics iteration process from the development process. It ensures we maintain quick iteration on product features and have the ability to revise and maintain selectors as the product evolves.
Funnels are a very powerful and easy way of understanding user journeys and potential bottlenecks
Funnels are a very powerful and easy way of understanding user journeys and potential bottlenecks
What do you dislike about the product?
Relying solely on the client-side API can result in data integrity issues due to script blockers, but this isn't a problem unique to Heap.
What problems is the product solving and how is that benefiting you?
- Understanding platform usage patterns
- Building usage profiles by customer segment
- Identifying early indicators of user churn or user upsell potential
- Building usage profiles by customer segment
- Identifying early indicators of user churn or user upsell potential
Web UI
What do you like best about the product?
Quick snapshot of what's happening with the website sales
What do you dislike about the product?
not flexible enough for customization. need to download and manipulate data offline often
What problems is the product solving and how is that benefiting you?
improving site conversion and optimize traffic
User-friendly & reliable product analytics!
What do you like best about the product?
The fact that I do not have to rely on engineering resources in order to create new tracking events in our product is game-changing. I also love the fact that Heap's data is reliable & trustworthy. I know that whatever report I run will accurately reflect our users' activity on our platform. Our CSM has also gone above and beyond with speedy responses, creative thinking when it comes to different challenges, and has shared best practices that her own team employs to monitor customer health & usage.
What do you dislike about the product?
Not so much a dislike, but there is so much that you can do in Heap that it is sometimes overwhelming. I feel like we've barely scratched the surface in terms of the variety of reports we can build.
What problems is the product solving and how is that benefiting you?
Our Customer Success team is using Heap to monitor usage & adoption across our customer base on a daily, weekly, monthly and quarterly basis. Our Product team is using Heap to also measure adoption and better understand what areas of the platforms are being used or not used.
Heap of insights
What do you like best about the product?
Heap is an excellent platform for analyzing the work that we do. We are a B2B company, that works with other B2B firms, primarily, so the use case is a little atypical from some of what you might hear about in a Heap pitch deck. That said, the platform has been indispensable for our product and design teams to better understand our customers needs. We can monitor activity with a gentle touch, and thereby engage our customers thoughtfully and efficiently. We can see when we have improved our applications for better customer outcomes without having to constantly engage them in time-consuming focus groups. We also make use of Heap Connect to enrich our analyses with first party data, and we also integrate with AppCues to let our customers know that our product lifecycle is continuing to respond to their stated and implied needs.
What do you dislike about the product?
We are extremely happy with Heap, and continue to value their partnership. They have heard directly from us regarding potential feature enhancements, and we have confidence that they will continue to deliver on those discussions. There is nothing to add in a critique.
What problems is the product solving and how is that benefiting you?
We have used Heap to monitor migrations, UI improvements (both in structure, and in backend responsiveness issues), and to help direct our product efforts through appcues-generated surveys. We use it a lot of different ways, and it continues to pay off in better customer retention and overall satisfaction.
Recommendations to others considering the product:
Get the top-tier support if you can. Well worth it. We get excellent results.
Review
What do you like best about the product?
Ability to create definitions and events
What do you dislike about the product?
Sometimes, when I have created an event, the data from the past is not accurate
What problems is the product solving and how is that benefiting you?
Analytics on the usage. Helps make meaningful decisions on changes and improvements
Recommendations to others considering the product:
Learn to use the tool before trying to setup your definitions
Nice Analytics Tool
What do you like best about the product?
The fact that Heap has the ability to retroactively track elements within a site or app is really great.
What do you dislike about the product?
I don't find it as easy to breakdown metrics in Heap as I do with Adobe Analytics. Additionally, Heap seems to be missing somewhat basic information like Bounce Rate.
What problems is the product solving and how is that benefiting you?
Better understanding how customers interact with our app.
New Marketing User
What do you like best about the product?
The possibility of creating funnels for reporting on our marketing campaigns and website and app analytics.
What do you dislike about the product?
While implementing this software we had multiple users creating events that were similar or identical, so then it was tricky to understand which events to pull for each purpose, and which events were a source of truth.
What problems is the product solving and how is that benefiting you?
User acquisition and user behaviour on our website and platform.
Real time reporting, retroactive reporting, custom reports for our different channels.
Real time reporting, retroactive reporting, custom reports for our different channels.
Best onboarding plan for an analytics tool
What do you like best about the product?
* Great plan for helping you get up to speed and support for defining events
* Solid training materials (Heap 101 courses, FAQs, and Customizable Guides)
* Managed project plan to get live on schedule
* Custom events that can be added outside of a release schedule
* Retroactive event tracking for new custom events and definitions
* Solid training materials (Heap 101 courses, FAQs, and Customizable Guides)
* Managed project plan to get live on schedule
* Custom events that can be added outside of a release schedule
* Retroactive event tracking for new custom events and definitions
What do you dislike about the product?
* The initial implementation effort is still fairly high - it's just doesn't have to be an engineer to set this up
* Still want more on the reporting side, specifically around accounts and account health
* More visualization options on the reporting side would be great
* More examples of how to use Heap for a site that is not a Marketing site, eCommerce side, or a more traditional "funnel" based site
* Still want more on the reporting side, specifically around accounts and account health
* More visualization options on the reporting side would be great
* More examples of how to use Heap for a site that is not a Marketing site, eCommerce side, or a more traditional "funnel" based site
What problems is the product solving and how is that benefiting you?
We are using Heap to provide necessary insights into our customer segments, how they use our product, and whether they are maximizing the usage of their product. We're starting with our web application and plan to extend to our mobile apps in the near future. So far we're already seeing benefits from getting basic information while we refine down to the reports we need.
Recommendations to others considering the product:
Make sure to plan out the effort to define events up front. While this is much easier to do in Heap than in other tools, your success will depend entirely on how well you plan to support the tool and onboard your team successfully.
Heap - WSYWIG insights
What do you like best about the product?
Heap is incredibly user-friendly. It captures the vast majority of needed data immediately and, for front-end events, allows those data to be defined after-the-fact using a point+click tool. Collecting server-side events is also easy, and it integrates quickly w. aggregating tools like Segment.
Once you have all your sources set up, conducting analyses is as straightforward as it gets, and sharing/dashboarding those analyses is push-button simple. Their tooling covers everything from unique counts / sums / averages / minmax to funnels, path analysis, and influence analysis.
All of these features work easily across environments (eg dev & prod) allowing for analytics testing before deployment.
Once you have all your sources set up, conducting analyses is as straightforward as it gets, and sharing/dashboarding those analyses is push-button simple. Their tooling covers everything from unique counts / sums / averages / minmax to funnels, path analysis, and influence analysis.
All of these features work easily across environments (eg dev & prod) allowing for analytics testing before deployment.
What do you dislike about the product?
You can only export 5k rows to excel, which limits our ability to conduct analysis outside of the tool without streaming to another DB for export.
Analysis by hour or date-cohort is also tricky inside of Heap, but this is really a value-add feature vs. a requirement.
Finally there are little finnicky pieces that need attention - for example, if you have set up filters / groups and then change the initial query parameters, those filters/groups need to be recreated. This is just a hassle, though, not a deal breaker!
Analysis by hour or date-cohort is also tricky inside of Heap, but this is really a value-add feature vs. a requirement.
Finally there are little finnicky pieces that need attention - for example, if you have set up filters / groups and then change the initial query parameters, those filters/groups need to be recreated. This is just a hassle, though, not a deal breaker!
What problems is the product solving and how is that benefiting you?
Heap is our primary external analytics tool. We use it for A/B testing, cohort analysis, funnel analysis - just about anything that doesn't require clicktracking video (e.g. fullstory), error feedback (e.g. logrocket), or highly multivariate manipulation (excel).
Having events replicate between dev & prod speeds up our ability to test, validate, and launch new features because we can guarantee that we'll have tracking on them when they're live.
Being able to easily share dashboards & analyses keeps the entire team on the same page, and being able to annotate those views ensures that details / nuances are easily surfaced.
Having events replicate between dev & prod speeds up our ability to test, validate, and launch new features because we can guarantee that we'll have tracking on them when they're live.
Being able to easily share dashboards & analyses keeps the entire team on the same page, and being able to annotate those views ensures that details / nuances are easily surfaced.
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