Heap
HeapReviews from AWS customer
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Great Synergistic Analytics through Heap
What do you like best about the product?
The conversion funnels are incredibly useful and very insightful
What do you dislike about the product?
I wish it were easier to connect Heap to our existing data that isn't on our website directly.
What problems is the product solving and how is that benefiting you?
We are solving conversion funnels. We have been able to properly examine how borrowers move through our funnel and start to question why.
Heap has leveled up our ability to do analysis on the web
What do you like best about the product?
Funnel tool to see where breakdown is happening.
What do you dislike about the product?
Would prefer to have user level data in an easily exportable format
What problems is the product solving and how is that benefiting you?
Understanding web traffic patterns and conversion by source.
Heap is a game-changer
What do you like best about the product?
Heap is user-friendly for all types of people. I love that I don't need to know SQL. I don't have to bug my engineers to tag/track every interaction I'm interested in.
What do you dislike about the product?
Some of the terminologies are hard to follow. For example, I still don't understand the best use cases for properties. I also don't think I'm using the tool's full potential because I don't know how to use the group or filter functions. They all seem like the same thing to me.
What problems is the product solving and how is that benefiting you?
Understanding trends in site traffic and understanding user behavior.
Self serve analytics for product folks
What do you like best about the product?
It's easy to create your events using event visualizer and get directional data on a new feature. User journey paths provide additonal insights on user behavior to uncover hidden UX problems.
What do you dislike about the product?
Sometimes we've had issues with the accuracy of event counts but this can be remedied by adding your custom events and testing thoroughly in your dev environment. Heaps support and solutions team is also super responsive and helpful in debugging issues.
What problems is the product solving and how is that benefiting you?
Product Analytics. Getting quick directional data on product performance.
Heap has a great user-interface and provides lots of educational resources.
What do you like best about the product?
UX/UI is streamlined, intuitive and straightforward.
What do you dislike about the product?
I am unable to find the micro-data that I would like to know (i.e. Heap cannot get specific enough with the type of data queries I would like to run).
What problems is the product solving and how is that benefiting you?
I am able to look at content engagement and contextualize engagement across time, which gives us great insights into what is actually doing well and where we are improving. It is also helping us figure out what kind of work to prioritize and where to expend less efforts.
Fast and powerful analytics solution!
What do you like best about the product?
Conversion funnel reporting is easy to use and update and provides quick results. I also like how you set definitions which can be referenced across reports
What do you dislike about the product?
I wish there was a way to create combo definitions without having to create each individual one first
What problems is the product solving and how is that benefiting you?
Mostly conversion funnel issues, we are aiming for monetization KPIs at our early stage startup and these reports hve been immensely valuable across the team as we strategically drive to growth.
Recommendations to others considering the product:
If youre looking for powerful and easy to use funnel metrics and reporting, look no further than Heap.
A quality product that makes easy to tag objects
What do you like best about the product?
The usability. It's an agile tool to derive insights from.
What do you dislike about the product?
I would like out-of-the-box reports to utilize. That would cut down dev. time as long as the objects map to what the dashboard represents.
What problems is the product solving and how is that benefiting you?
We are able to gather much more insights from objects that would take an extremely long amount of dev time to tag. We have a site calculator on our site and we're able to easily tag each specific module and also capture every answer.
Great insights and simple to use
What do you like best about the product?
Using the Visualizer to add events is a game changer
What do you dislike about the product?
events detail is a bit tough to reason about
What problems is the product solving and how is that benefiting you?
Basic analytics: how many users, where do they go, what do they do?
Incredible insights to all events and funnels on your website.
What do you like best about the product?
I can create detailed insights into any of the interactions with our site by users. If you can think it you can create a report for it in Heap.
What do you dislike about the product?
I wish we were able to show data points on the line graphs
What problems is the product solving and how is that benefiting you?
Seeing how users interact with our funnels and where our huge drop-offs are for us to address. We are able to look at how all of our marketing channels are performing and allows us to find opportunity.
Recommendations to others considering the product:
If you want to know how each aspect of your website is performing and get incredible info on
Best alternative to Google Analytics
What do you like best about the product?
Easy setup - most of the time you don't need dev support to create goals and all goals are tracked automatically from the start so there is a rare moment of "Oh SH*T we forgot to track this particular goal"
What do you dislike about the product?
Lack of integration with Google Tag Manager and sometimes creating a conversion goal need dev support.
What problems is the product solving and how is that benefiting you?
Built-in attribution model to get an informed decision on what's working and what's not.
Recommendations to others considering the product:
If you want a platform to track basically almost everything from the start, I would recommend Heap.
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