Heap
HeapReviews from AWS customer
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Receptive to feedback and consistently making improvements
What do you like best about the product?
- User-friendly tool that allows us to crowdsource insights across the company
- Debugging view and event visualizer make it easy to define events
- Ability to enrich our customer data by seemlessly integrating with our tech stack
- Receptive to feedback and consistently deploying new features and views that can improve performance
- Debugging view and event visualizer make it easy to define events
- Ability to enrich our customer data by seemlessly integrating with our tech stack
- Receptive to feedback and consistently deploying new features and views that can improve performance
What do you dislike about the product?
- Dashboard feature is limiting, i.e., I would like to be able to filter by attributes instead of dates
- Ability to calculate lift in reports for AB testing
- Non-technical people find it hard to navigate and tag events without one-on-one guidance
- Property definition and usage is a bit complex
- Cannot include two properties in group by in a funnel
- Ability to calculate lift in reports for AB testing
- Non-technical people find it hard to navigate and tag events without one-on-one guidance
- Property definition and usage is a bit complex
- Cannot include two properties in group by in a funnel
What problems is the product solving and how is that benefiting you?
- User navigation across the website
- User interaction with features on our website
- Deep dive into AB tests, i.e., funnel, path, and retention of cohorts
- Time-series analysis of consumer behavior
- User interaction with features on our website
- Deep dive into AB tests, i.e., funnel, path, and retention of cohorts
- Time-series analysis of consumer behavior
Heap Analytics for Marketers
What do you like best about the product?
Heap Analytics helps me connect the customer journey touchpoints throughout the funnel. It's easy to use and save queries to share with other teammates/cross-functionally
What do you dislike about the product?
Would love to connect ad platform APIs to it so I can see everything in one place.
What problems is the product solving and how is that benefiting you?
Marketing Analytics
1 ups Mixpanel, allows team to self serve their own data
What do you like best about the product?
The auto-tracking is irreplaceable. There were so many times over the years where I forgot to track an event in GA or Mixpanel. With Heap, I never have to worry about missing something -- and not even that, these events are tied to product actions and revenue.
I'd add that the Heap University training is one of the best product trainings I've been apart of. I was able to learn my way through Heap in an afternoon.
I'd add that the Heap University training is one of the best product trainings I've been apart of. I was able to learn my way through Heap in an afternoon.
What do you dislike about the product?
It's an enterprise product, so buying it, getting it set up took quite a bit of time across all teams. They were great helping. Our AE, Tim, was excellent. We'd buy again, but it's a bit more than adding a simple script on your site, especially if you want custom properties, or have multiple domains.
There's not much to dislike. They do a great job at onboarding, training, and the support is friendly.
There's not much to dislike. They do a great job at onboarding, training, and the support is friendly.
What problems is the product solving and how is that benefiting you?
We're using Heap on our marketing site and inside our web app. Our product managers have used it to test theories. They're able to self-serve their data without needing an engineer. Our marketing team uses heap for CRO. Our content team uses Heap to test product CTAs in our content. Our content team has been able to drive more trials by optimizing the CTAs we have tracked.
Recommendations to others considering the product:
Heap can be a costly tool; however, in time saved, it's worth it. Not needing engineering to tag events or forgetting to tag gets expensive. We firmly believe Heap is worth the cost in time saved, not to mention in optimizations that will create more revenue.
Amazingly intuitive product and a phenomenal customer service and team behind it
What do you like best about the product?
It's hard to pick between the product and the team, but I'd say that Heap's customer service team is one of the most significant contributors to the positive user experience I've had so far. All of the solutions engineers that I've come across through my support tickets have been nothing but helpful, responsive, and thoughtful, not to mention competent at problem-solving. That said, Heap itself is a great product so I haven't had any frustrating experiences using it - I've only had to reach out to support when I wanted to use Heap in a particular way and needed assistance on implementing it.
What do you dislike about the product?
I think there could be a slightly steep learning curve to build reports and create custom events, but I think that comes naturally when you build such a powerful product that's meant to be used by technical and non-technical folks alike. The phenomenal account team compensates for this by offering free training and support.
What problems is the product solving and how is that benefiting you?
We rely on Heap tremendously for our reporting and data analytics. It's been helpful for me as a non-data analyst to self-serve my data needs by quickly pulling in data or perusing user information for tidbits of insight.
NA
What do you like best about the product?
Removing review Removing review Removing review Removing review
What do you dislike about the product?
Its a bit challenging to map out the user journey for complex web applications
What problems is the product solving and how is that benefiting you?
I'm gather user metrics to help us prioritize feature development. Heap has provided key metrics we use to make our case to leadership
Easy and Insightful platform to use!
What do you like best about the product?
I like that you can use Heap easily to analyze user behavior, determine patterns and diagnose errors. I appreciate the clean interface and ease of use!
What do you dislike about the product?
Sometimes Heap does take a while to load or will freeze, this doesn't happen too often. There is a bit of a learning curve when using Heap, it would be helpful to have more helpful tips!
What problems is the product solving and how is that benefiting you?
We are able to diagnose and analyze errors with our product through Heap, as well as have insight on any user errors that we can help solve!
Heap has amazing auto tracking capabilities, more support is needed for best practises and structure
What do you like best about the product?
I like the auto tracking, easy visualizations and dashboarding with funnel and user path analyses
What do you dislike about the product?
I dislike how unorganized the events/segments/properties can very quickly get - leading to a lot of redudant tracking
What problems is the product solving and how is that benefiting you?
We're trying to improve our user journey and funnel performance, whether in the product or through marketing funnel analyses. We've seen the benefits with quick adhoc visualizations and conversion calculations.
Love Heap
What do you like best about the product?
Heap is intuitive and fills the gap of many other web analytics tools, but also works with many existing tools (such as Marketo and Google Analytics).
What do you dislike about the product?
It's a bit hard to switch to thinking about user-based analytics and sometimes require new events to be defined. Luckily, to define events, the system is super intuitive and marketing-friendly. There is also a limit to how many refinements you can make to a query; this requires multiple reports to be pulled to dig into any issues found.
What problems is the product solving and how is that benefiting you?
We optimize channels for 5-month ROAS; Heap provides tracking customer cohorts over a period in time in a very practical way where segments can easily be layered and shared with the team.
Very useful tool although some gaps
What do you like best about the product?
It's nice to have events/definitions saved for repeat use. I also appreciate the visualizations and the ability to customize dashboards - it makes it easier to share data with non-data people at the company.
What do you dislike about the product?
There are some gaps in the functionality, like the ability to group conversion funnels over time.
Additionally, the UX can be a bit clunky - sometimes things don't save properly, and it can be hard to go back a page.
Additionally, the UX can be a bit clunky - sometimes things don't save properly, and it can be hard to go back a page.
What problems is the product solving and how is that benefiting you?
Heap saves a lot of time by not having to hardcode every query. Additionally it's easier for non-data people to understand and use themselves.
Great way to analyze how your product is performing in a granular user level
What do you like best about the product?
Granular data that can drive discussions
What do you dislike about the product?
Sometimes unintuitive interface that is hard to use
What problems is the product solving and how is that benefiting you?
tackling a lot of user adoption discussions with my clients and has been great in being data driven in terms of adoption
Recommendations to others considering the product:
use it for adoption discussions
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