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Heap

Heap

Reviews from AWS customer

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External reviews

1,086 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Deniz C.

It gets the job done. Makes reporting simple

  • May 27, 2021
  • Review provided by G2

What do you like best about the product?
Integration was effortless via Segment, and the tool is easy to use.
What do you dislike about the product?
Chart types need work. Especially, the table chart format is not practical.
What problems is the product solving and how is that benefiting you?
We are solving marketing performance reporting and analytics needs. The data is real-time, and it doesn't require any SQL engineering to pull data.


    Trevor F.

Heap helps our product analytics to keep up with our product, without slowing us down

  • May 27, 2021
  • Review provided by G2

What do you like best about the product?
Heap's ability to capture critical events before we know to define events for them means our analytics needs don't get in the way of engineering product development. The easy data sync capabilities allow us to integrate our user behavior data into our analytics workflows seamlessly.
What do you dislike about the product?
Heap's in-app analytics tools can have their limitations or sometimes be inflexible, but in those cases we are always able to make use of the raw sync'd data to get at what we need.
What problems is the product solving and how is that benefiting you?
We use Heap to pair user-level data and metrics to client and advertiser growth and success on our platform, enabling us to identify and encourage behaviors that lead to successful experiences in the platform.


    Michael M.

Very intuitive and useful tool

  • May 27, 2021
  • Review provided by G2

What do you like best about the product?
I find Heap to be a very valuable asset in our Website analytics team. The UI is very intuitive; the connection to our data warehouse was easy to setup and update and overall the quality of the data that we receive from Heap is very good with minimal data loss.
What do you dislike about the product?
I have no main complaints with Heap. I think potentially the one thing that comes to mind would most likely be creating better Tutorial or 'How to Use' docs for ramping up new team members to Heap.
What problems is the product solving and how is that benefiting you?
The main problem we are solving is dynamic product impression data. We use Heap to capture impressions of products that are only served to customers as they scroll through our sight. This is used to help create more in-depth metrics about product performance
Recommendations to others considering the product:
Potentially there are additional use cases of Heap beyond our current use. It would be interesting to chat with the Heap reps to see the new use cases that they are rolling out.


    Priscilla U.

Really intuitive and easy to use

  • May 27, 2021
  • Review provided by G2

What do you like best about the product?
I like being able to create my own events in a live view. I don't need engineering support and am able to pull data quickly. The dashboards are really easy to put together and I'm able to save metrics per feature and project.
What do you dislike about the product?
It's difficult to set cohorts based on the company, need a way to pull the user data and tie them with the company name and actual user name.
The timing segmentation is also a little difficult to use, but this is probably our own engineering issue. We aren't able to save dates after an event is triggered.
What problems is the product solving and how is that benefiting you?
We are trying to be a metric-forward startup and set KPIs for each feature that we build. With Heap, we're able to pull data and share the impact that we've built for each feature.


    Apparel & Fashion

Heap review

  • May 27, 2021
  • Review provided by G2

What do you like best about the product?
visualizer - the ability to report on front-end events retroactively
What do you dislike about the product?
Limitations on reporting filters. For example, adding properties to each event on the graph report and users report
What problems is the product solving and how is that benefiting you?
data inconsistency or confusion- for example on the retention report, when charting retention rate over time of users that have done X action, the chart shows data exists for a longer timeframe than the time X was live, in other words, before it ever launched.

Benefits are UX, saved reports, dashboard, visualizer, and easy to create definitions


    Fund-Raising

Integrations and custom reporting helped us drive free trial conversions

  • May 27, 2021
  • Review provided by G2

What do you like best about the product?
Marketo and Intercom integrations saved our marketing teams a ton of time segmenting leads based on level of engagement.
What do you dislike about the product?
Dashboards were challenging to navigate at first. We needed the highest level KPIs to report at the stakeholder level, and our reports were too complex for the team to understand at a glance. I wish we could have simple metric widgets based on our data.
What problems is the product solving and how is that benefiting you?
Free trial conversion tracking was much faster to set up and analyze using Heap over our previous tech stack. The integration with Marketo and Intercom allowed us to segment and target leads based on behavior. The most significant benefit was time saved.


    Real Estate

Tag Events Quickly

  • May 27, 2021
  • Review provided by G2

What do you like best about the product?
Like the easy way to tag and start to measure. Love the auto capture eventes, best part of Heap.
What do you dislike about the product?
The graphs could be better with more tags and be more dynamic. Also, the way of creat informs sometimes i feel like its just quickly review. I have to check mi app data in other platform.
What problems is the product solving and how is that benefiting you?
The way or users navigate throw our tools and how retention works
Recommendations to others considering the product:
You will love Heap if your major user case in a web , e-commerce page


    Thomas K.

Strong analytics platform for front-end metrics

  • May 27, 2021
  • Review provided by G2

What do you like best about the product?
- Availability of historical data for retroactive analysis
- Easy dashboard building
- Some strong pre-built charts and graphs
What do you dislike about the product?
- An increasing emphasis on wizard-like functionality for analysis
- Some persistent front-end bugs (eg randomly rearranging the order of charts in a dashboard)
What problems is the product solving and how is that benefiting you?
- Quick views of key front end metrics
- Helpful funnel views for conversion events
Recommendations to others considering the product:
Use this if you are looking for quick and easy front-end analytics. Look elsewhere if there is a heavy back-end requirement for what you are trying to do.


    Stevie M.

Great analytics tool!

  • May 27, 2021
  • Review provided by G2

What do you like best about the product?
The auto-capture feature and the overall ease of use. Reporting and dashboard tools are very powerful. Most of the time, it is very easy to define an event to track.
What do you dislike about the product?
The breadth and depth of features can be overwhelming. Sometimes hard to define an event if the page uses nested javascript tagging.
What problems is the product solving and how is that benefiting you?
We solved events tracking and trends and realized room for improving user onboarding and retention. Also provide agility to the product and the leadership to generate analysis reporting without needing to consume precious development time.


    Insurance

New to analytics, but Heap make it easier.

  • May 27, 2021
  • Review provided by G2

What do you like best about the product?
I like the user interface. Lots of helpful tips along the way, and overall good organization to the content.
What do you dislike about the product?
I'm new to using an analytics tool, so it does feel like a lot. A little overwhelmed by the possibilities.
What problems is the product solving and how is that benefiting you?
I'm trying to figure out how to decrease drop-off rate from one page to another. No benefits yet as I'm still learning the tool.
Recommendations to others considering the product:
Take the Heap University courses. They are well done and will help you understand how to use Heap.