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Critical Partner for Growing our Company
What do you like best about the product?
Helps us properly attribute a user and their in-app activity to an individual ad which gives us an incredible opportunity to make better ad choices, better spending choices and improve overall performance. Without knowing which ads our most engaged users are coming from, we have no idea how well we are truly doing.
What do you dislike about the product?
The engineering effort for proper setup is pretty intense, and an ad creator has a steep learning curve in knowing how to use branch - which links to use and how to set them up. I don't feel comfortable having anyone else on the team use branch for setup. I feel it has to be my engineers who create the links that then the ad team uses for the ads.
What problems is the product solving and how is that benefiting you?
Ad attribution and the ability to customize user on-boarding based on which ad they saw. This is a game changer for us in customizing our user experience to match their marketing experience, and to optimize our user base to be the best performing users we can. It's unusual for a startup of our size to have this much sophistication or even any level of attribution, but it's given us a competitive edge in fundraising being able to properly attribute performance.
Recommendations to others considering the product:
If you have a great engineering team, this will be no problem to implement. You do need to set aside a proper sprint and fully spec how integrated you need Branch to be to achieve the desired result. It's a powerful tool though and incredible with the data it can enable.
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Meeting user expectations + better analytics
What do you like best about the product?
Reliable deep links for ads + customers.
What do you dislike about the product?
Data viz is too simplistic for insights.
What problems is the product solving and how is that benefiting you?
1. Reliable deeplinks
2. Improved insights into ads performance
2. Improved insights into ads performance
Recommendations to others considering the product:
This is so much easier for non-technical users who will have to roll their own deeplinks for customers or for ads. Just use Branch.
Branch Io best for capturing user behaviour pattern for the App
What do you like best about the product?
We could capture the events was the best part. Also, some pre-made configurations can be used directly. This all in all adds value to what the customer wants to see and it gives us insight into the same.
What do you dislike about the product?
As of now nothing yet. But surely will explore the tool.
What problems is the product solving and how is that benefiting you?
User Tracking
User Area of interest
User Likeability of the App
User Area of interest
User Likeability of the App
Recommendations to others considering the product:
Have a look for yourself. You will surely be amazed
BRANCH is one of the best tool we have ever encountered
What do you like best about the product?
BRANCH IS one of the best tool we have ever encountered. And we never stopped using it. It’s been 7years, every new project will always have branch in the technology stack. This is become something like google analytics as a default setup. The one thing we love about branch is it’s marketing quick links creation where we use to track all our initiatives from clicks to the macro conversion event.
Every url whether it’s user generated or our url will have cool meta title and description on every channel they shared + seamless deferred deeplinks that leads the user to the right screen on the apps.
Am happy that they are providing a free package for new startups and the paid version when the company grow.
Every url whether it’s user generated or our url will have cool meta title and description on every channel they shared + seamless deferred deeplinks that leads the user to the right screen on the apps.
Am happy that they are providing a free package for new startups and the paid version when the company grow.
What do you dislike about the product?
Small thing. The side menu navigation arrangements, I couldn't find the influencer reporting where it allows which user has generated. And also reporting could be improved further.
What problems is the product solving and how is that benefiting you?
Referral + Attribution tracking
Useful attribution tool with low price entrance.
What do you like best about the product?
Deep links, ads attribution, data feeds, we use all of it in our company, and generally, all is working fine. We comparing branch to apps flyer and adjust and this product is the best on the market if you don't have huge budgets. Also their support is always in touch and help with resolving issues fast and competently.
What do you dislike about the product?
Branch doesn't have an organization level in the start packets of their service. So if you have lots of small products, you will maintain billing for each of them separately.
What problems is the product solving and how is that benefiting you?
The main goal of using this platform for as is to attribute actions in our applications after user see our ads. This help us to use our marketing budgets more effective.
The go-to solution for Attribution
What do you like best about the product?
Was very easy to implement with Expo and also to connect with Mixpanel
What do you dislike about the product?
UX can be a tiny bit better but still easy to navigate.
What problems is the product solving and how is that benefiting you?
Marketing Attribution. Creating customized links for my different acquisition sources. Connecting these to Mixpanel to understand which source is driving the most qualified users.
Great tool
What do you like best about the product?
Links settings for custom routes are great.
What do you dislike about the product?
Attribution on mobile apps isn't really straightforward.
What problems is the product solving and how is that benefiting you?
We are generating custom links for our marketing campaigns.
Branch Review - Great resource for app attribution!
What do you like best about the product?
It's helpful to be able to create quick links for our Instagram Influencer ads to be able to track the success of each campaign
What do you dislike about the product?
I would like to be able to customize the landing page that the quick links take you to (add logo, graphics, etc).
What problems is the product solving and how is that benefiting you?
App attribution & link creation. We've been able to discover which of our Influencer ads work better compared to others, and we can break apart our marketing campaign data to learn more about where to best spend our marketing dollars.
Poor sales, integration and post integration support.
What do you like best about the product?
Pricing. Pricing is the only thing that might work in your favour, for all else, look for an alternative.
What do you dislike about the product?
Attitude of both sales team and support team.
What problems is the product solving and how is that benefiting you?
User attribution for Facebook Ads. Haven't actually been able to solve the use case yet, because of the issues with integration and support.
Recommendations to others considering the product:
Please be careful about the kind of support you are going to vet from branch in any shape and form. The only thing that might work in favour is pricing. For everything else, better look for an alternative.
Branch is a Great Attribution Service
What do you like best about the product?
Comprehensive customization. Ease of use of the platform. Excellent documentation.
What do you dislike about the product?
Nothing to report as of this date. So far, the platform seems to be great.
What problems is the product solving and how is that benefiting you?
Unity application install tracking.
Recommendations to others considering the product:
Great way to acquire link and achieve attribution metrics for Unity Ad campaigns!
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