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Best deep linking and mobile attribution product
What do you like best about the product?
Branch helps us create deep links for specific pages and gives a seamless experience to measure metrics like clicks, ROI and more
What do you dislike about the product?
Sometimes its links works only with IOS but not in andriod
What problems is the product solving and how is that benefiting you?
I helps us measure all our metrics on every page of the app and gives us the ability to create deep links, to give the seamless measurable app experience
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Branch has the best deeplinks from all the MMP’s
What do you like best about the product?
The UI could improve but the deeplinks are great. Attrobution features and integrations also include some of the most common partners. Their team is also knowledgeable and firendly so you will be in great hands on working with them.
What do you dislike about the product?
Thei UI could improve. Some of their reports also could be easier to read including their Skan report.
What problems is the product solving and how is that benefiting you?
Deeplnking is their strongest feature and selling point. The ability to add Key Value Pairs to the links in great and better than most MMP's in the market.
World class tool for driving app adoption
What do you like best about the product?
• Proactive support for both technical and business needs
• Hands on, intuitive & easy access to reporting insights to improve customer journeys
• Great documentation and how-to-use guides
• Hands on, intuitive & easy access to reporting insights to improve customer journeys
• Great documentation and how-to-use guides
What do you dislike about the product?
• Cost
• Adobe Analytics integration guide is out of date
• Universal Email integration with SFMC was more challenging than initially laid out
• Adobe Analytics integration guide is out of date
• Universal Email integration with SFMC was more challenging than initially laid out
What problems is the product solving and how is that benefiting you?
• Measuring funnels for driving app adoption from website
• Driving app adoption for new customers
• Directing new app users to specific functionality within our app
• Driving app adoption for new customers
• Directing new app users to specific functionality within our app
Deeplinking has never been easier with Branch
What do you like best about the product?
The UX is great and very easy to use; it makes creating links simple and straightforward.
What do you dislike about the product?
I would like to see more data and analytics metrics tracked to understand better how my links perform.
What problems is the product solving and how is that benefiting you?
Branch is helping us deeplink users directly into our app experience. It allows us to create custom, targeted campaigns for different audiences because we can serve specific content to specific users
Good tool for generating deeplinks in bulk and app attribution.
What do you like best about the product?
We use Branch simply for bulk links, which can be converted into unique QR Codes and placed on physical objects. Analytics of users/clicks coming from these links is quick and easy too.
I also use branch for attribution as it provides a clear split between multiple channels like paid marketing, referral, organic etc. Cohort analysis helps us gauge the quality of users coming from different channels.
Apart from allowing the integration of traditional media partners, we also have the flexibility to add custom partners, manually create their impression and click trackers and decide their access levels, attribution and postback settings.
I also use branch for attribution as it provides a clear split between multiple channels like paid marketing, referral, organic etc. Cohort analysis helps us gauge the quality of users coming from different channels.
Apart from allowing the integration of traditional media partners, we also have the flexibility to add custom partners, manually create their impression and click trackers and decide their access levels, attribution and postback settings.
What do you dislike about the product?
Branch lets us do a very top-level analysis of the user funnels and cohorts. It also does not provide cost data in INR; thus, all the CPA calculations must be done on Google sheets.
What problems is the product solving and how is that benefiting you?
Branch has helped us generate, edit and analyse deep links in bulk. These deep links have a lot of use cases, including SEO blogs, articles and social media posts. Analysing them helps us identify the best organic channels.
Branch has also helped simplify our daily reporting process, as daily campaign and budget changes can be done directly by analysing each channel's and campaign's performance from the dashboard.
Branch has helped us adopt agile marketing as we test on a small budget, measure performance using cohorts and branch activity features, and then make informed decisions.
Branch has also helped simplify our daily reporting process, as daily campaign and budget changes can be done directly by analysing each channel's and campaign's performance from the dashboard.
Branch has helped us adopt agile marketing as we test on a small budget, measure performance using cohorts and branch activity features, and then make informed decisions.
Industry leaders in Mobile Linking & Attribution
What do you like best about the product?
They offer a detail view of mobile linking & attribution level data & insights. All marketing lead questions about first or last channel attribution to user level insights can be addressed under one solution i.e Branch. They offer multiple touch point view, detailed dashboard along with a wide range of customization as per the requirement
What do you dislike about the product?
There isn't much to dislike about Branch given the breadth of offerings they provide. However certain funnel drop offs & attribution of App Installs can be improved
What problems is the product solving and how is that benefiting you?
Mapping user level & channel level data. Understanding what led to a conversion for a user in the wide range of multiple touchpoints of Marketing ( DM + BM). Understanding the overall funnel behavior and further optimizing the campaigns
Supportive and Knowledgable team
What do you like best about the product?
Branch is a good MMP and has many integrations with ad networks. We had a great experience with the support and onboarding team.
What do you dislike about the product?
Sometimes disconnected from the ad platforms.
What problems is the product solving and how is that benefiting you?
Branch provides mobile tracking to the app and website so we can have conversions and app events. It is very important to connect analytics to app.
Branch: Easy to use, innovations and deeplinks with good customer support
What do you like best about the product?
Close relation to their customers. 3 team work with it, seems to be easy to use.
What do you dislike about the product?
I only had one problem when the deeplinks didnt work well. PRoblem was on our side, branch helped but it took a while to solve it overall.
What problems is the product solving and how is that benefiting you?
Deep links between app and web. Mobile web.
Better conversions, more channels to push apps.
Productivity increased, the tool offers more than what we do with it.
Better conversions, more channels to push apps.
Productivity increased, the tool offers more than what we do with it.
Reasonable, Reliable and robust app attribution tool.
What do you like best about the product?
We needed a good platform for attribution and campaign analysis; therefore, we decided to switch to Branch. We use branch as an attribution tool and monitor campaign performance, spending and other important events and metrics at a source level. Every web and app link we use is built on branch, and the clicks and other important metrics can be easily tracked via the dashboard.
What do you dislike about the product?
Apart from deep linking and attribution, there is not much that we can use Branch for. I'm always trying to find more use cases to justify the ROI.
What problems is the product solving and how is that benefiting you?
Creation and Analysis of user cohorts, segments and active campaigns on each channel. It also gives us a split between organic and inorganic users which is essential for our daily reports.
We also use its journeys feature extensively to convert website users into organic app installers with rich media and custom audience targeting.
With its What you see is what you get, we can edit content and previews the format in which it would appear to the user.
Its bulk link creation allows us to upload files with required fields and guides us on how to do that.
Branch has helped us improve ROI from marketing channels and improvise our strategy on the go.
We also use its journeys feature extensively to convert website users into organic app installers with rich media and custom audience targeting.
With its What you see is what you get, we can edit content and previews the format in which it would appear to the user.
Its bulk link creation allows us to upload files with required fields and guides us on how to do that.
Branch has helped us improve ROI from marketing channels and improvise our strategy on the go.
Branch is Great for attribution, deeplinks and much more!
What do you like best about the product?
It is easy to set up deep links which is important for us in converting users based on specific content in our app.
Branch integrates with all the paid media platforms we use and allows us to remain efficient in our spending
It is easy to create links to share with influencers and partners so we can get attribution back.
Branch customer support is very respnosive.
Branch integrates with all the paid media platforms we use and allows us to remain efficient in our spending
It is easy to create links to share with influencers and partners so we can get attribution back.
Branch customer support is very respnosive.
What do you dislike about the product?
Only downside is it does take some time to set-up, but most of that is getting the events tracked, which we would have to do with any platform and Branch makes it easy to do just takes some time.
What problems is the product solving and how is that benefiting you?
Mobile attribution so we know which platforms our bringing in qualified users and helps us keep our CAC efficient.
Deep linking to content in our apps on paid media and our organic social has increased our conversion rates and overall retention.
Keeping track of landing pages, influencers and partners with quick links and allowing us to track attribution to these as well.
Deep linking to content in our apps on paid media and our organic social has increased our conversion rates and overall retention.
Keeping track of landing pages, influencers and partners with quick links and allowing us to track attribution to these as well.
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