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Branch.io (MMP Platform) Review
What do you like best about the product?
The best part is Branch is its quick links. Time to create a quick link is also very fast.
The attribution of the quick links are fast and correct.
The integration process is very simple and fast.
They have multiple feature to support your dashboard creation and shows user data based on attribution, channel, source, ads campaign
The attribution of the quick links are fast and correct.
The integration process is very simple and fast.
They have multiple feature to support your dashboard creation and shows user data based on attribution, channel, source, ads campaign
What do you dislike about the product?
There support tier program. If you have less than 10,000 MAUs then you fall in the free tier. That means you don't pay anything to Branch nor you get any assistance. They say they give email support. But the SLA is around 20 days
What problems is the product solving and how is that benefiting you?
It helps us to understand the source of acquisition of the user.
It also helps you to undertstand the onboarding flow of the user by deep diving on the user funnel data.
It also helps you to undertstand the onboarding flow of the user by deep diving on the user funnel data.
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A go-to MMP for solution to all your Multi-media mix marketing attribution problems
What do you like best about the product?
Branch has a very robust customer support team
What do you dislike about the product?
Quite a few features I don't know, or don't know how to use.
What problems is the product solving and how is that benefiting you?
Mobile attribution problems that come through multi channel marketing
Best attribution tool to track my app installs and remarketingg ads
What do you like best about the product?
Tracking all my installs from different source of ads partner, Quick links that make easy to get the perofromance of my campaigns and support from the team.
What do you dislike about the product?
I think cost is little bit high but team is supprotive they suggest best plan as per the data increase and for the long term purpose.
What problems is the product solving and how is that benefiting you?
In our app analytics, branch solving takes the forefront, enabling us to gain insights into app install attribution. This feature allows us to discern the most lucrative sources, guiding us in optimizing our return on investment (ROI). Also branch help us to maximize ROI of campaigns with the features of quick links .
I have been using Branch for the past 4 years and I find the UI pretty easy as compared to other MMP
What do you like best about the product?
It's simplicity and the support from Branch Support team & POC
What do you dislike about the product?
Need more detailing on the Organic numbers. I am sure that it's the same with other MMPs as well but I am sure Branch can someway figure out a way
What problems is the product solving and how is that benefiting you?
Data attirbution clarity is good for ad partners
Good attribution tool in the market with constant support
What do you like best about the product?
Clear interface and easy navigation in the tool
What do you dislike about the product?
It is an expensive tool but with good use case its worth it.
What problems is the product solving and how is that benefiting you?
As an internet company user of the tool, we use this to track our daily events from different marketing campaigns without loss of attribution.
App tracking activity
What do you like best about the product?
In branch, I am able to track data of apps from various tools like RTB, Google ads & Meta Ads Manager. Recently we are trying to activate apple search ads to it. we can precise date of campaigns and tools separate. It has good customaization to pull reports. These things meant to branch can help tracking things with ease specifically for ad tools to app. It has multi user access with one profile. I use branch every day and day to day custom reports too. we cosider our ROI from these branch as real ROI to our app campaigns.
What do you dislike about the product?
It can show data when we are searching for something in precise idea. For ex:- we have soe campaigns related furniture, here we try to filter out campaign name contains furniture. It won't work to see data overally with this filter. I have to download and filter for it. You guys won't give data for longer duration on dashboard as well. which is very important to see performance each 3 months or 6 months. I can download data, but I have to rework on it completely again to sort things properly.
What problems is the product solving and how is that benefiting you?
I can't say is solving something, but I can say your data related to app tracking is good. where GA analytics can't provide accurate data for App campaigns you guys replaced it. It can be one alternative solution for me.
So far, one of the best mobile marketing platform
What do you like best about the product?
Branch links provide efficient marketing tactics that answer the need to grow and accomplish app campaign objectives. It also has intuitive user interface with features' simplicity that don't require a lot of learning curve and are intuitive. Branch performs exceptionally well in app attribution and analytics, with strong campaign, cohort, and segment analysis features. Additionally, Branch provides reasonable and adaptable price choices to suit companies with varying monthly active user counts.
What do you dislike about the product?
User Experience: The mobile online experience is still less efficient than the native mobile app experience, even with Branch's smooth web-to-app smart advertising. Since users interact with apps more often than with websites, it's critical to balance web and app marketing.
Paid App Install efforts: Previously, several Branch-based app install efforts produced poor user experiences, which significantly reduced drop-off rates. To guarantee a satisfying user experience, it is essential to improve your paid campaigns2.
App Store Restrictions: Because app stores function as walled gardens, data transfer is restricted. monitoring purchases, installations, and app
Paid App Install efforts: Previously, several Branch-based app install efforts produced poor user experiences, which significantly reduced drop-off rates. To guarantee a satisfying user experience, it is essential to improve your paid campaigns2.
App Store Restrictions: Because app stores function as walled gardens, data transfer is restricted. monitoring purchases, installations, and app
What problems is the product solving and how is that benefiting you?
Branch provides third-party collaboration, transparent and real-time data analytics, and connection with key platforms.
A program that makes tracking the performance of our links easier!
What do you like best about the product?
The ability to create quick links quickly and easily, and then track the performance of these links over different time periods
What do you dislike about the product?
The landing page that users have to go through before getting to our app/website
What problems is the product solving and how is that benefiting you?
It helps us create and track personalised links for our team of ambassadors around the world.
There is a bit of a learning curve, but also a great payoff
What do you like best about the product?
Times are changing and tracking users across sessions and events are a pain these days, but Branch keeps evolving and delivering what we need to track install, in-app events and attribution. Obviously, you need a dev to implement, but it's not a big deal and it can be done pretty quickly. You can integrate with the ad platforms you use to help track and attribute installs. Android works perfectly, Apple is... Apple. Branch actually offers great solutions to circumvent Apple's limitations, although ad campaigns in networks like Facebook, Instagram, Google Ads or Twitter are not that great. But again... every MMP faces similar challenges. But I believe Branch was the first to come up with a couple solutions regarding attribution on iOS devices.
What do you dislike about the product?
A couple features are not as straightforward as they could be and requires reading the documentation for things that you should be able to understand directly on the platform settings, like NativeLink (Branch's solution to Apple Private Relay) and Deepview (another solution for attribution and parameter handling).
What problems is the product solving and how is that benefiting you?
Branch helps distribute crossplastform link and attribute app installs while integrating with various ad networks (most of them I never even heard of, that's how extensive their integration list is).
Branch for Media Marketing
What do you like best about the product?
Branch links are easy to make and bulk upload. I can make vanity URLS in a quick pinch. I use the branch every day. Integration was seamless. Customer Support has helped get started. Implementing a system from branch is easy and there are a wide number of features
What do you dislike about the product?
It can sometimes be difficult to find or revise branch links that have been previously made. It can be especially difficult to redirect VURLS.
What problems is the product solving and how is that benefiting you?
Making links to track clicks and app installs
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