Twilio Segment
Twilio SegmentReviews from AWS customer
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Segment is a super helpful customer data platform
What do you like best about the product?
It helps us to streamline the event tracking process (via connections) and manage user segments (audiences) from a central place. Thus, it enables us to create a single source of truth for our customer data.
What do you dislike about the product?
The connections have predefined limits. Within those limits, you can do a lot of things. However, sometimes it might be helpful to adjust some behavior via the UI in order to make things more useful for company-specific use cases. One example would be the user id that is used to connect to external tools. Most of the time this is fixed. It would be nice to adjust that.
Another thing is, that Segment Personas is only available in the business plan. It would be super helpful to have this available in the team plan as well.
Another thing is, that Segment Personas is only available in the business plan. It would be super helpful to have this available in the team plan as well.
What problems is the product solving and how is that benefiting you?
- Streamlined even tracking process. Everything is piped through Segment -> we have a single event tracking library we need to use
- A single view of the customer that can be defined within Segment personas that can be synced to other downstream destinations. This gives us a common understanding and definition of user segments throughout the company.
- A single view of the customer that can be defined within Segment personas that can be synced to other downstream destinations. This gives us a common understanding and definition of user segments throughout the company.
Best CDP in the business
What do you like best about the product?
Easy installation, wide integrations coverage, very developer friendly, excellent support, consistent new technology delivered, single platform for your event stream data
What do you dislike about the product?
The personas feature is limited because of how many custom traits you can add... also it's too bad they don't give you multi-touch attribution out of the box and sync it to your CRM for you
What problems is the product solving and how is that benefiting you?
Solving having a single way of defining events and making all the data flow properly for our key growth toolsets. We have saved 100s of engineering hours and were able to have a sophisticated martech stack quickly.
A beautiful tool for making sense of your data and getting more out of it
What do you like best about the product?
I love being able to collect data from multiple sources and sending it to the rest of my tools automatically with little to no configuration. No need to worry about how to shape your data to make it work for every tool.
What do you dislike about the product?
I haven't found anything missing yet, but I've only scratched the surface. I'm currently leveraging page and identify events only.
What problems is the product solving and how is that benefiting you?
I'm getting more out of my website visitor data by enriching it with Clearbit and sending richer profiles over to my CRM (HubSpot) and my web analytics tool (Google Analytics).
our company would be somewhere else without segment
What do you like best about the product?
very easy to setup and track all kind of events, great documentation, and finally all data in one source
What do you dislike about the product?
yes! sometimes the documentation is onconsistent: eg about the naming convention for events
What problems is the product solving and how is that benefiting you?
beinging fragmented data from all kind of different sources (website, platform, etc.) into one dwh
easy to use, great for frictionless marketing
What do you like best about the product?
real data stream, event tester, easy configuration of new sources and destinations
What do you dislike about the product?
A lot of PII coming in, it would be more helpful to understand why events fail or have issues. I noticed recently that we had 20k events fail last month in my monthly summary. It would have been great to get some automated messages there.
What problems is the product solving and how is that benefiting you?
start up mode = moving fast, all the time. Segment is easy to configure and let's us do all of our marketing analytics.
The Nexus of Our Analytics Events
What do you like best about the product?
My favorite part of Segment is all of the partner integrations. It makes it fun to use and integrate with new systems.
Also
- Analytics Schema Unification
- Debugging tools
- Event filters
- protocol violation views.
Big high five to your product team. You guys are creating the right paradigms.
Also
- Analytics Schema Unification
- Debugging tools
- Event filters
- protocol violation views.
Big high five to your product team. You guys are creating the right paradigms.
What do you dislike about the product?
I wish Segment had a Unity SDK! Don't you want more game dev clients?!
I also with the protocols were a little more friendly to navigate at a high level. It's be nice for new analysts to see it all at once and get a sense of an app's analytics - but there's a lot of clicking involved currently.
I wish push notification integrations were a little more evolved/cleaner.
More user deletion / CCPA / GDPR options would be helpful too.
I also with the protocols were a little more friendly to navigate at a high level. It's be nice for new analysts to see it all at once and get a sense of an app's analytics - but there's a lot of clicking involved currently.
I wish push notification integrations were a little more evolved/cleaner.
More user deletion / CCPA / GDPR options would be helpful too.
What problems is the product solving and how is that benefiting you?
First and foremost - Schema fragmentation!
Eliminating excessing site tags across applications - this is awesome.
We are now a more insightful organization.
Eliminating excessing site tags across applications - this is awesome.
We are now a more insightful organization.
My interesting experience with Segment
What do you like best about the product?
The connections product that allows us to integrate with multiple 3rd party services. It allows us to centralize all of our analytics between all our products into one place.
What do you dislike about the product?
Segment is missing some key 3rd party integrations which means we have to leverage Functions which is defeating the process of the ease of use of Segment. The onboarding process for Personas is superfluous and not needed.
What problems is the product solving and how is that benefiting you?
Segment is solving the problem of integrating new tools without having to do the heavy lift of integrating it in our products. The benefits we've realized is the power of Personas via the use of email drip campaigns and funnel targeting.
Simple to set up; great documentation
What do you like best about the product?
1) Super simple to set up and then make the API calls.
2) Very impressed that they also have a Rust crate. Documentation for using it was great because of the sample code.
3) Debugger is very responsive to events.
2) Very impressed that they also have a Rust crate. Documentation for using it was great because of the sample code.
3) Debugger is very responsive to events.
What do you dislike about the product?
The documentation around the rust crate is a lot less comprehensive than the documentation for analytics.js. Wish there was more documentation.
What problems is the product solving and how is that benefiting you?
Mostly piping app events to Amplitude for data analysis.
Also realized we could use this for customer.io and sending transactional emails/ drip email campaigns.
Also realized we could use this for customer.io and sending transactional emails/ drip email campaigns.
Control your data
What do you like best about the product?
The ability to manage all the data in one place, test connections with different destinations and collect website analytics without installing tens of plug-ins on the website.
What do you dislike about the product?
There isn't a whole lot I can say I dislike about Segment. Any product can improve but I don't think there is anything I dislike per se.
What problems is the product solving and how is that benefiting you?
Collecting product analytics and sending it to different tools. Segment enabled us to do it without installing code snippets from each tool directly on the website.
Great experience for marketers
What do you like best about the product?
I love the audience-building feature. Being able to create custom audiences to push out to all paid social and display channels has helped keep our team aligned and working towards a consistent audience strategy.
What do you dislike about the product?
It can be quite technical and requires a good bit of development resources. With the right team and strategy though, it can be super powerful.
What problems is the product solving and how is that benefiting you?
We've been able to keep our acquisition and engagement teams aligned on a consistent audience targeting strategy. With IOS 14 making pixel retargeting less effective, we've seen great success pushing 1st party audiences to channels via segment. It makes it incredibly easy to have audiences automatically sent to channels so you're not manually uploading customer lists.
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