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Powerful and flexible
What do you like best about the product?
The fact that the platform is data driven
What do you dislike about the product?
There's a steep learning curve and a lot of up-front customization that needs to happen before you really get going.
What problems is the product solving and how is that benefiting you?
This is allowing us to finally cater our messaging and reminder service based on date-based and behavior-based triggers
Recommendations to others considering the product:
be sure you have the support of your website and technology teams as they will be instrumental in properly setting up and leveraging the true power of the platform.
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Email Marketing Dream Come True
What do you like best about the product?
Cordial has a robust tool set, is easy to use, and the customer service/relationship management is responsive and helpful. They are helpful and proactive in recommending solutions and giving us ideas for strategy and implementation. The platform includes great tracking and targeting features, and works very well with our other marketing channels. We are also able to effectively customize it to allow for importing our own data and event triggers.
What do you dislike about the product?
A/B testing doesn't currently have a way to optimize toward the winning execution the way that Google Optimize does, for example.
What problems is the product solving and how is that benefiting you?
Our email marketing process is more efficient, we're able to implement automated flows, as well as test and track results for both individual emails and longer term multi-stage campaigns.
Efficient
What do you like best about the product?
If there is anything you're uncertain about, they make is easy to find the solution. Their knowledge base is full of solutions you can use to find the answers you need.
What do you dislike about the product?
I feel there is a lot of programming/coding needed to operate the software, which has made for a bit of a learning curve.
What problems is the product solving and how is that benefiting you?
Our email engagement has increased since teaming up with Cordial. Their A/B testing and segmenting capabilities are unmatched and can be an asset to any company.
Recommendations to others considering the product:
Use the Cordial Knowledge Base. Most likely, your questions can be answered there.
Lots of opportunity and great support team!
What do you like best about the product?
Cordial has a very intuitive UI and was quick to pick up how to use it. Bailey and the team have been extremely supportive in helping us get automation and personalizations off the ground. In the first year we had Cordial we didn't use their support as much and that was a huge mistake. Since we've started working closely with their team we've really elevated our program. We are now sending 12% automation and plan to keep growing that side of the program.
At my previous company, we used one of the leading ESPs in the industry and after working with the Cordial team there is no way I'd go back.
At my previous company, we used one of the leading ESPs in the industry and after working with the Cordial team there is no way I'd go back.
What do you dislike about the product?
The only real thing on my wish list is that it was easier to view previously sent transactional emails. This platform is
What problems is the product solving and how is that benefiting you?
As a company with a subscription program Cordial has been great at supporting personalize and targeted messaging to our Members. Since migrating to Cordial we were able to bring our entire email program internally and are now working towards launching SMS.
Amazing Client Success Team - Seamless Interface
What do you like best about the product?
The system is very user-friendly! Cordial has an amazing support team that keeps in constant communication with us.
They also have their own deliverability team that keeps us in the know of our deliverability health.
They also have their own deliverability team that keeps us in the know of our deliverability health.
What do you dislike about the product?
Not so easy to pull reports when testing multiple audience segmentations.
Putting together automations could be a nightmare since you have to go down a rabbit hole
to figure out what is currently active & what the audience rules are.
Putting together automations could be a nightmare since you have to go down a rabbit hole
to figure out what is currently active & what the audience rules are.
What problems is the product solving and how is that benefiting you?
Email, in general, is helping us save lots of money in our Retention Funnel, by allowing us to limit our retention spend on Facebook.
It allows us to properly onboard our NEW customers with a welcome flow and provide them with content to help them succeed with our company!
It allows us to properly onboard our NEW customers with a welcome flow and provide them with content to help them succeed with our company!
Unlimited potential for growth with a focus on driving revenue.
What do you like best about the product?
The team. In a sea of marketing tools, it nice to have a team who can align their success with our business objectives.
What do you dislike about the product?
While I enjoy the flexibility of our platform, it can feel a bit overwhelming at times. Thank goodness for Mel and Evan. They are quick to respond and offer guidance with prompt turnarounds.
What problems is the product solving and how is that benefiting you?
Scaling our email program is our primary objective but the platform has given us more customer behavior tracking than we know what to do with. The potential for personalization is limitless.
Recommendations to others considering the product:
I recommend taking advantage of their support team package. They have become an extension of our in-house team.
Incredible Platform and Incredible Service
What do you like best about the product?
We have gotten full support from the Cordial team during our migration to the platform. They've been responsive, available, and patient in helping us understand the platform and getting it set up. The platform makes it easy to ingest the data I need and use it in campaigns, making personalization easy. We're able to link any of our platforms to Cordial, pulling data from multiple sources. There has been no lag in sends, and any issues that have been discovered have been solved promptly by the Cordial team.
The team is also always open to feedback and recommendations for product enhancements. They're open about their roadmap and willing to prioritize items that are detrimental to brands.
The team is also always open to feedback and recommendations for product enhancements. They're open about their roadmap and willing to prioritize items that are detrimental to brands.
What do you dislike about the product?
So far, we haven't had any issues with Cordial. The few bugs that have been found have been taken care of promptly by the Cordial team. I do wish that the reporting was more robust and customizable, but this is something that's on their roadmap for 2020.
What problems is the product solving and how is that benefiting you?
We are able to pull any data from our data warehouse to use for segmentation and personalization, something we weren't able to do before.
Recommendations to others considering the product:
Make sure you either purchase hours from Cordial or have the internal power to build out the necessary integrations so your data flows into Cordial appropriately.
Marketing friendly tool, amazing support
What do you like best about the product?
1. Marketing friendly functionality. Traditional enterprise level ESPs are super powerful but require a massive team and engineering support to unlock the functionality. That leads to high costs and slow development. In contrast, Cordial allows for quick configuration of triggered emails by non-technical employees. And, with some tech support you can still have the data driven complex options. For example with an enterprise level solution it took 6 months to configure a basic Abandon Cart and Abandon Browse series, with Cordial it took 1 week.
2. Support. The Cordial team knows their tool well, are incredibly responsive and a joy to work with. With previous enterprise level tools we got passed from team to team with each group having no knowledge of our objectives, our configuration, or their own toolset. And response time was terrible. It often took weeks to resolve high priority incidents, with Cordial we solve issues in hours.
2. Support. The Cordial team knows their tool well, are incredibly responsive and a joy to work with. With previous enterprise level tools we got passed from team to team with each group having no knowledge of our objectives, our configuration, or their own toolset. And response time was terrible. It often took weeks to resolve high priority incidents, with Cordial we solve issues in hours.
What do you dislike about the product?
None at this time. There is some functionality we eventually want that isn't ready yet like price drop messaging, but it is on their near term roadmap.
What problems is the product solving and how is that benefiting you?
Cordial has driven triple digit revenue growth in email automation. We've made more progress in email experience in 3 months than the previous 3 years on an enterprise level tool.
Cordial Reviews
What do you like best about the product?
Cordial ability to do anything. Not just an out of the box email service. The ability to integrate almost anything, rewards programs, autoship program.
What do you dislike about the product?
wish some of the reporting was better but since connecting Cordial to GSC are insight has been much better.
Would like better insight to audience build.
Would like better insight to audience build.
What problems is the product solving and how is that benefiting you?
Increasing our Automation Revenue. Collecting Subscribers. Establishing some consistent uniformity across our promotional emails. Now we are beginning to really refine our automation email. Would like to become less batch heavy.
Very responsive team and technically advanced platform
What do you like best about the product?
Great platform for people who have technical chops and can unlock many of the advanced capabilities. Knowledge base with examples generally solid. A/B testing subject lines and content is easy.
Very responsive team, amazed by how fast Slack replies typically are.
Very responsive team, amazed by how fast Slack replies typically are.
What do you dislike about the product?
The platform is best for people who have at least basic programming skills.
What problems is the product solving and how is that benefiting you?
We're trying to automate some of our email sends, a/b test, create email series, and send targeted emails. As part of the process, we've achieved productivity gains. Looking up contacts has never been easier.
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