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Excellent Product and Support Team
What do you like best about the product?
The underlying technology supporting the platform is incredibly well built, utilizing modern tech with a focus on scalability and speed. They also are constantly upgrading and adding new features. Their documentation is well put together and our support team is always available to assist (usually within minutes) for any questions we have.
What do you dislike about the product?
There really isn't anything that we dislike, it's been a fantastic partnership with a great product that is essential for us to run our business.
What problems is the product solving and how is that benefiting you?
We were primarily looking for a new ESP platform to replace our existing but very dated provider. We have some nuance around our data model and how we manage the integration to drive contact profile data, and Cordial had the flexibility to support our needs out of the box. They also have a very well developed solution for managing data and information about sends at a granular level that made it incredibly easy for us to quickly get up and running. With our old platform, we were spending a lot of energy on maintenance and operational overhead, whereas with Cordial we can focus instead on crafting and sending effective communications.
Also, Cordial makes it incredibly easy to scale emails, through really crisp and easy automation capabilities and an incredibly intuitive template builder. We were able to drastically reduce the number of templates we were managing (before we were creating each email from scratch) through effective use of templating content and support for easy dropping in of variable based / dynamic content.
Also, Cordial makes it incredibly easy to scale emails, through really crisp and easy automation capabilities and an incredibly intuitive template builder. We were able to drastically reduce the number of templates we were managing (before we were creating each email from scratch) through effective use of templating content and support for easy dropping in of variable based / dynamic content.
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CoFounder + COO
What do you like best about the product?
Cordial's Sculpt drag and drop editor makes it fast and simple to create an email template. I don't have to touch a line of code to deploy a campaign.
Working with the Cordial account team is great. The team is super responsive, provides lots of training and guidance and domain expertise about running an email program.
Working with the Cordial account team is great. The team is super responsive, provides lots of training and guidance and domain expertise about running an email program.
What do you dislike about the product?
SOmetimes UX is not clear - tough to find reports and understand how to use certain features.
What problems is the product solving and how is that benefiting you?
emails
Recommendations to others considering the product:
Cordial's Sculpt drag and drop editor makes it fast and simple to create an email template. I don't have to touch a line of code to deploy a campaign.
Working with the Cordial account team is great. The team is super responsive, provides lots of training and guidance and domain expertise about running an email program.
Working with the Cordial account team is great. The team is super responsive, provides lots of training and guidance and domain expertise about running an email program.
Cordial Review
What do you like best about the product?
--- 2 aspects their people and platform
What do you dislike about the product?
------- None, we are really happy with them
What problems is the product solving and how is that benefiting you?
The ability to target our customers in an intuitive interface. Also the ease at which automatons can be created, updated and tested is a game changer.
And finally their sculpt template tool has saved us tons of coding time and reduced manual errors.
And finally their sculpt template tool has saved us tons of coding time and reduced manual errors.
Recommendations to others considering the product:
Give them a solid look when considering as a CRM / email platform.
I personally have used SFMC, Responsys, and Listrak - and the Cordial platform is superior.
Also the quality of their support is amazing.
I personally have used SFMC, Responsys, and Listrak - and the Cordial platform is superior.
Also the quality of their support is amazing.
Great Onboarding Experience
What do you like best about the product?
The Cordial team helped customize solutions for our needs.
What do you dislike about the product?
There is nothing we disliked about the onboarding experience
What problems is the product solving and how is that benefiting you?
We needed a multi-channel, high-touch customer messaging platform that incorporated marketing and customer care messages for email and SMS. In doing so with Cordial we cut messaging costs and also streamlined customer communication.
Very good experience so far, tool has high potential.
What do you like best about the product?
- Onboarding was very fast. Only took us a few weeks and we have a large list (over 1 million)
- Strong support so far. They have helped us customize our implementation and build out some cool features.
- Once you get sculpt set up, building and scheduling messages is a lot easier. There is definitely some upfront work that needs to be done, but once completed, it makes life a lot easier. Scheduling and unscheduling sends is also easy. We had to go through a four-step process to schedule a message in our last ESP. With Cordial, once a message is built, you plug in the time and press a button.
- Their journey tool is pretty straightforward compared to other tools I have used. It may not be the most complex but you also don't need to be a developer to use it.
- It builds audience segments extremely quickly and in real-time. Also the tagging capability can be very powerful for segmentation. You can also see how different segments performed within an email without having to split the message into multiple segments
- Strong support so far. They have helped us customize our implementation and build out some cool features.
- Once you get sculpt set up, building and scheduling messages is a lot easier. There is definitely some upfront work that needs to be done, but once completed, it makes life a lot easier. Scheduling and unscheduling sends is also easy. We had to go through a four-step process to schedule a message in our last ESP. With Cordial, once a message is built, you plug in the time and press a button.
- Their journey tool is pretty straightforward compared to other tools I have used. It may not be the most complex but you also don't need to be a developer to use it.
- It builds audience segments extremely quickly and in real-time. Also the tagging capability can be very powerful for segmentation. You can also see how different segments performed within an email without having to split the message into multiple segments
What do you dislike about the product?
- Interface is still a bit of a work in progress. There are some features that are more fleshed out in more established ESPs that Cordial is still working on. However, they are very willing to take input and suggestions.
- You do need their expertise to help fully build out your implementation unless you have some hard-core developers on your team, but this is the case with any enterprise tool
- Would like to have some foldering capabilities
- You do need their expertise to help fully build out your implementation unless you have some hard-core developers on your team, but this is the case with any enterprise tool
- Would like to have some foldering capabilities
What problems is the product solving and how is that benefiting you?
We needed a less cumbersome,less expensive and more modern tool that would allow us to send more personalized, targeted messages. We also wanted more support and a better partnership. We have seen higher revenue since moving to Cordial and we are starting to use more of the personalization features. We still have a ways to go, but I am more confident that we could get there with Cordial than with our old ESP
My experience with Cordial so far has been smooth and the on-boarding team is very helpful.
What do you like best about the product?
The ease of building emails with sculpt.
What do you dislike about the product?
The difficulty of building podium orchestrations.
What problems is the product solving and how is that benefiting you?
Combining email and mms for customer journeys.
Personalized email and push notification messages
What do you like best about the product?
1. The cordial team is extremely efficient and helped us integrate their product.
2. Orchestrated message automation. Ability to tie these automated messages to custom events is very powerful.
3. We can send push notifications to user(s) based on custom attributes (email id / members of certain group etc).
4. Really good developer documentation.
2. Orchestrated message automation. Ability to tie these automated messages to custom events is very powerful.
3. We can send push notifications to user(s) based on custom attributes (email id / members of certain group etc).
4. Really good developer documentation.
What do you dislike about the product?
Since we are part of the beta testing group there were some bugs which had a small impact on our timeline. However the Cordial team was quick to address these (the point of beta program was to identify these bugs anyway).
What problems is the product solving and how is that benefiting you?
We want to send automated push notification / emails based on certain event and Cordial is the perfect tool in this regard. Moreover Cordial's Podium is a really powerful tool to orchestrate custom, complex rules based messaging very quickly.
Recommendations to others considering the product:
There is a engineering effort in integrating with Cordial. I would make sure you have thought about how and what kind of events your product is firing and looking to tie that into how you can use that from Cordial.
Incredible support team that has mastered email strategy
What do you like best about the product?
Cordial’s team of experts makes email marketing a breeze. Melanie & Evan are available at a moment’s notice to help our brand strategize a flash sale or automation campaign, with the kind of white glove treatment you don’t expect from tech vendors nowadays. Their exposure to all industries and proven success at this is clear in their high return recommendations.
What do you dislike about the product?
I’d like to see Cordial develop the capability of multimedia messages (we’re currently limited to sms marketing). Given our account team’s hands on support, I’m confident we’d do even more with our creative and brand voice.
What problems is the product solving and how is that benefiting you?
Cordial has made email automation streamlined and easy to manage through Podium. An Automation project we have put off for six months we were able to set up within a lunch meeting.
Recommendations to others considering the product:
Work with Cordial!
Powerful messaging platform
What do you like best about the product?
Completely customizable - if you can dream it, you can build it. There seems to be no limit to what contact level data you can put in the platform then leverage for triggers, personalization or segmentation in emails or other messages.
Documentation is very good, and all the tools to customize and build on it are at your disposal. If you like to be self-sufficient, this is the perfect tool.
Documentation is very good, and all the tools to customize and build on it are at your disposal. If you like to be self-sufficient, this is the perfect tool.
What do you dislike about the product?
Significant learning curve, and you need to have a developer-type on your team in order to leverage the tool to any extent. Much of the functionality is implemented using "Smarty" code. This gives it its power, but it's not for the faint-of-heart. If you're used to an email tool with a canned WYSIWYG editor, your transition will be difficult. Once you set up your templates and building-blocks, however, non-technical users can use the tool pretty easily.
What problems is the product solving and how is that benefiting you?
We've dramatically cut down on the time it takes to create ecommerce emails with lots of products. We can pull in products dynamically from our catalog, create rules around who sees what product, create rules around who gets what email, etc.
We've seen performance improvements in open rates, click-throughs and revenues by sending more relevant and timely emails to our customers.
We've seen performance improvements in open rates, click-throughs and revenues by sending more relevant and timely emails to our customers.
Recommendations to others considering the product:
Cordial is a great option if you have a strong internal team with good technical abilities and good strategic ideas. If you need the vendor to provide pre-built templates and programs, there are better choices.
Amazing platform and best in class service
What do you like best about the product?
Robust integrations with segmentation tools, sophisticated automations, ease of use, very responsive dedicated customer success team
What do you dislike about the product?
Nothing much at the moment since we transitioned to Cordial in Jan.
What problems is the product solving and how is that benefiting you?
Proper and effective audience segmentations and CRM tools to cultivate customers.
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