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The company name defines their people.
What do you like best about the product?
Their people. From sales to service and support, their team becomes an extension of your brand. They are very professional and knowledgeable, and you can sense that they genuinely want to help our brand succeed. The platform itself has a great user interface and is significantly better than our prior 'legacy' platform. We are still new to using the platform, as just completed onboarding, so there is still much for us to learn.
What do you dislike about the product?
Training is more self-serving and could use a few extra sessions where the cordial team walks you through the platform. Today, I'm not sure what I don't know, but I recall there being some cool features - we're just not taking advantage of them yet.
What problems is the product solving and how is that benefiting you?
The platform has more out of the box capabilities than our previous platform and we have a direct connector set-up with our datalake ro streamline our datashare - data integrations and data gaps caused huge issues with our previous ESP and Cordial has helped resolve that and bring new features into our email templates.
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Would Recommend Cordial!
What do you like best about the product?
One of the standout aspects of using Cordial is just how easy and intuitive the platform is. From the start, it’s been clear that usability is a top priority. The interface is clean, user-friendly, and makes navigating through campaigns, data, and settings straightforward—even for new users.
Another major highlight is the outstanding support team. They're responsive, knowledgeable, and genuinely invested in our success. Whether it's a quick question or a deeper strategic conversation, they’re always there to help.
We also really value the robust testing capabilities Cordial offers. The platform allows us to experiment and optimize with confidence, from A/B tests to more advanced personalization experiments. This has had a huge impact on our ability to deliver more effective, relevant messaging.
Overall, Cordial makes it easy to do complex things well. The combination of a great interface, strong support, and powerful testing tools makes it a core part of our marketing tech stack.
Another major highlight is the outstanding support team. They're responsive, knowledgeable, and genuinely invested in our success. Whether it's a quick question or a deeper strategic conversation, they’re always there to help.
We also really value the robust testing capabilities Cordial offers. The platform allows us to experiment and optimize with confidence, from A/B tests to more advanced personalization experiments. This has had a huge impact on our ability to deliver more effective, relevant messaging.
Overall, Cordial makes it easy to do complex things well. The combination of a great interface, strong support, and powerful testing tools makes it a core part of our marketing tech stack.
What do you dislike about the product?
While our experience with Cordial has been overwhelmingly positive, there are a few areas where we’re looking forward to continued development.
There are some capabilities currently in the works that we’re eager to see implemented. These enhancements would help streamline certain processes and expand what we can do within the platform. It’s clear the team at Cordial is listening to feedback and prioritizing improvements, which gives us confidence that these features are on the horizon.
Overall, the limitations are minor and don’t significantly impact our day-to-day operations. The platform remains powerful and easy to use, and the roadmap ahead is promising.
There are some capabilities currently in the works that we’re eager to see implemented. These enhancements would help streamline certain processes and expand what we can do within the platform. It’s clear the team at Cordial is listening to feedback and prioritizing improvements, which gives us confidence that these features are on the horizon.
Overall, the limitations are minor and don’t significantly impact our day-to-day operations. The platform remains powerful and easy to use, and the roadmap ahead is promising.
What problems is the product solving and how is that benefiting you?
Before switching to Cordial, we were using separate platforms for each of our marketing channels. This created a lot of inefficiencies—fragmented data, inconsistent messaging, and a heavier lift when it came to campaign execution and reporting.
Cordial has completely changed that for us. By bringing all of our channels into one unified platform, we’ve been able to consolidate our efforts and streamline our workflows. Creating and delivering messages is now much faster and more consistent, and we can manage everything from one place instead of jumping between tools.
Reporting has also improved dramatically. With all our data centralized, we can easily track performance across channels, gain deeper insights, and make more informed decisions—without the hassle of stitching together reports from multiple systems.
In short, Cordial has helped us work smarter, move faster, and deliver a better experience to our customers. It’s been a game-changer for our marketing team.
Cordial has completely changed that for us. By bringing all of our channels into one unified platform, we’ve been able to consolidate our efforts and streamline our workflows. Creating and delivering messages is now much faster and more consistent, and we can manage everything from one place instead of jumping between tools.
Reporting has also improved dramatically. With all our data centralized, we can easily track performance across channels, gain deeper insights, and make more informed decisions—without the hassle of stitching together reports from multiple systems.
In short, Cordial has helped us work smarter, move faster, and deliver a better experience to our customers. It’s been a game-changer for our marketing team.
So much more than outbound communications
What do you like best about the product?
I like how we have been able to utilize Cordial like a CDP. Really all the data we collect in hour customer journeys allow us to use that data to be more strategic in the business.
What do you dislike about the product?
I think their pricing and service offered is getting a bit confusing. A lot of the new things that come out they want you to pay for instead of testing and trying it before you commit.
What problems is the product solving and how is that benefiting you?
Emails, email automations, and push notifications. It also allows us to build audience lists that we use for other channels or to build look alike models.
Cordial: Is It worth It? My Honest Review?
What do you like best about the product?
Honestly, I am very much happy with their marketing platform, like how it is pushing that personalised touch. It's not about a throwing some random messages and calling it a day. Instead, they are really going deep with data, understanding each customer properly, that's what the real messaging makes it feel real. They even handle email more professionally, along with this adding AI to help it out it's like they are making things more smarter and more efficient.
What do you dislike about the product?
Well, to be honest, it can feel a bit complex at first. There's a lot of features which is good but it takes time to really get the hang of everything.And sometimes the support documentation could be a bit clearer. Cordial is a powerful tool but you need to invest the time to learn it properly.
What problems is the product solving and how is that benefiting you?
Using Cordial for mobile marketing and automation, has really helped me streamline our customer reach. Before using it, we struggled to send personalised messages via SMS and In app notifications and our marketing campaigns feels scattered. Cordial solved this issue by centralising our customer data, by allowing us to send messages to our precise targets. This helped us not sending some randomly some generic notifications anymore but able to send some relevant offers and updates that customers actually care about. Thanks to Cordial, for making our work easy and improving our engagement rates.
Automation Software
What do you like best about the product?
Cordial is Ease of Use and real time data processing ,Ease of implementation and best customer support, frequency of use very good, Number of features
What do you dislike about the product?
UI can be improved and cost effective ,sleep learning, Ease of integration
What problems is the product solving and how is that benefiting you?
Cordial is solving real time segmentationand automation, brand can send highly personalized emails
Very good.
What do you like best about the product?
It is extremely versatile and helpful! It is easy to implement in my project and their friendly customer support staff is always at the order of the day. I use it daily in my projects and it integrated so well that I have boosted my efficiency so much that I'll be the next CEO of my company!
What do you dislike about the product?
I would like a better user interface. It is not very user friendly.
What problems is the product solving and how is that benefiting you?
I do not need a social media team anymore since I have successfully automated my posts so that I get free marketing.
Great service with many features and helpful employees
What do you like best about the product?
The willingness from the Cordial team to help us with complex projects.
What do you dislike about the product?
There are a few featuers that are not yet avaiable in an auomtated way such as DOW and TOD optimization.
What problems is the product solving and how is that benefiting you?
We send transactional, triggered and promotional emails to our subcribers using Cordial. They have assisted us in using best practices to bucket our subscriber list and target audiences accordingly to increase CTR and CVR.
Cordial - Tailor to your liking
What do you like best about the product?
I like best that I can come to my cordial team with ideas for new automations, blocks, anything, and they will be able to make something specific for my needs. They are ready to make their product work for our ideas.
What do you dislike about the product?
I dislike how often I run into problems with some of these blocks whether they not be compatible with others, with images, ect.
What problems is the product solving and how is that benefiting you?
Being able to use push and email notifications within the same customer journey. We are able to send transactional messages through cordial as well.
Efficient and potential tool for empowering email marketing automation
What do you like best about the product?
The software and its UI are very easy to understand and perform and complete all the tasks with high level of accuracy.
The best and intuitive feature of Cordial is its personalising and customising email feature. And also it supports to send and migrate the data from one server to another.
For marketing over email and social media, everything is possible with Cordial, no limitation or boundation have been experienced here.
Its a very helpful tool for configuring the data and content all at one location, best for optimising the information.
For alligning all your business marketing and campaigning, it has a lot of successing tools for making it possible for you.
The most amazing feature of it is that it has wide range of advanced features, and has the capability and ability of handling multiple social media handles simultaneously.
The automated tools here are very helpful, the AI tools will make the marketing work fully automated and will consume less time in processing. This will basically result in increasing of business and productivity.
The automated email marketing and social marketing helps in targeting and gathering more and more interested audience towards your services.
The best and intuitive feature of Cordial is its personalising and customising email feature. And also it supports to send and migrate the data from one server to another.
For marketing over email and social media, everything is possible with Cordial, no limitation or boundation have been experienced here.
Its a very helpful tool for configuring the data and content all at one location, best for optimising the information.
For alligning all your business marketing and campaigning, it has a lot of successing tools for making it possible for you.
The most amazing feature of it is that it has wide range of advanced features, and has the capability and ability of handling multiple social media handles simultaneously.
The automated tools here are very helpful, the AI tools will make the marketing work fully automated and will consume less time in processing. This will basically result in increasing of business and productivity.
The automated email marketing and social marketing helps in targeting and gathering more and more interested audience towards your services.
What do you dislike about the product?
The report geenration feature is quite not working properly, and does not provide proper and analytical results everytime you require to generate reports.
Splting of window or screen or duplicating the screen is quite complex and difficult at some instances, does not support this feature while processing any automation or uploading.
Splting of window or screen or duplicating the screen is quite complex and difficult at some instances, does not support this feature while processing any automation or uploading.
What problems is the product solving and how is that benefiting you?
Making it possible for us in processing and publishing automation marketing, and the wide varierty of AI tools helps in doing the marketing work in our organisation intuitively.
Helped a lot in making a good connection with customers by regulary engaging them with automated emails and campaigns over social medias.
Helped a lot in making a good connection with customers by regulary engaging them with automated emails and campaigns over social medias.
Rapid migration and upgrading to Shopify in under 10 months
What do you like best about the product?
Very customizable and easy to adapt both the browser-based UI and API to any system requirements. Support staff goes above and beyond to deliver results
What do you dislike about the product?
Login timeouts always appear between tasks or looking away to answer an email. Can be tricky to duplicate a window to view user event data while coding.
What problems is the product solving and how is that benefiting you?
Email Capture, Marketing Automation, Abandon Cart, Notify when back-in-stock, Email Segmentation and Reactivation, Post Purchase marketing, Transactional Emails.
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