The usual use case is for the customer to have a centralized way to manage their websites. We manage multiple websites, sometimes with different types, plus some customers also have products they want to showcase. We manage these websites using Acquia DXP.
Acquia DXP
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Centralized website management enhanced by flexible content and seamless deployment
What is our primary use case?
How has it helped my organization?
Acquia DXP offers the tools to make it easier to maintain, manage, and deploy websites in a centralized way for multiple channels.
What is most valuable?
The features of DXP that are most valuable include Acquia Site Factory, which allows for the management and creation of websites, offering a UI for managing the process of creating and deploying the websites. Additionally, Content Hub provides a centralized way to manage content.
What needs improvement?
There are areas where Acquia DXP could be improved. For example, in Site Factory, the provisioning of environments can take time. You often need more environments than what's available by default, which requires going through support and sales processes. Having more stacks available by default would be beneficial. With Content Hub, there are issues with certain types of design and content incorporation, so more flexibility is needed.
For how long have I used the solution?
We have been using DXP from 2020 to 2024.
What do I think about the stability of the solution?
There are not many issues, and Acquia uses a mailing list to communicate when there are problems. They also provide a status page to check the availability of solutions. They communicate about platform maintenance, and typically there is no action needed on our side.
What do I think about the scalability of the solution?
Acquia DXP has high scalability because it is built on AWS. It allows you to scale the solution according to your needs. You can configure some aspects yourself on the cloud platform, and for specific needs, you might need to go through support.
How are customer service and support?
The support is normal, offering standard SLAs. When creating critical issues, a follow-up is needed on your side. Sometimes there are difficulties when dealing with critical issues due to the lack of a 24/7 available team. However, they are responsive and provide guidance.
How would you rate customer service and support?
Neutral
How was the initial setup?
The initial setup is not the easiest stack to set up initially. That said, it is well documented. For an experienced developer, the setup would be relatively straightforward and rated as a nine.
What other advice do I have?
For anyone evaluating this solution, it's important to have senior developers and senior people working with it, as junior developers may struggle with the setup. Having the right people on board is essential for enterprise projects.
I'd rate the solution nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Powerful Product
What do you like best about the product?
It has the features we need for our core marketing data needs and has customization
What do you dislike about the product?
Because it is so customizable, we have some features that we only have which can make support a challenge
What problems is the product solving and how is that benefiting you?
Helps to unify and household customers, create digital and direct mail campaign lists, track sucsess of campaigns
Powerful Platform for Personalized Marketing
What do you like best about the product?
What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the platform's unified customer data platform, which enables marketers to develop and implement highly targeted and pertinent campaigns.
What do you dislike about the product?
One thing I dislike about Acquia Marketing Cloud is its price tag, which can be expensive for business and organizations.
What problems is the product solving and how is that benefiting you?
It helped me connect with the customers better by delivering messages that are more personal and relevant
Exceptional Marketing Automation Platform
What do you like best about the product?
Cloud for its user-friendly interface, powerful marketing automation, seamless CMS integration, advanced personalization, and comprehensive analytics.
What do you dislike about the product?
Theres nothing in that to dislike in Acquia
What problems is the product solving and how is that benefiting you?
Unified Customer Engagement: It provides a centralized platform to orchestrate multi-channel marketing campaigns, ensuring consistent and personalized interactions with customers.
My personal experience as a marketer
What do you like best about the product?
When compared to Drupal, Acquia is well-organized. As a marketer, real-time data is extremely useful, and the way all of the integrations are present is extremely beneficial; however, it all comes down to price; if the price could be reduced slightly, that would be fantastic.
What do you dislike about the product?
Definitely the price, although the application is good, if the price can be lowered as a direct competitor to drupal, then that would be great
What problems is the product solving and how is that benefiting you?
All the integrations are definitely a plus and helps a lot
Awesome platform for creators
What do you like best about the product?
Overall, the green platform is a solid and well managing for lot influencers. Doing actions in a bulk can be a lot more complicated. I can't thank Jitu for making this journey and absolute pleasure.
What do you dislike about the product?
Sometimes the platform can be lagging. I would like to see and passing it off to the other teams as well.
What problems is the product solving and how is that benefiting you?
Reporting tools could be better and I love to full better report for our senior leader. Sunil and we are still having else with the connection to our team
CDP moves customer forward
What do you like best about the product?
The easy to use reporting and dashboards have allowed us to share data more quickly and with a larger audience.
What do you dislike about the product?
For more complex questions that are asked, there is limited functionality in the reporting to create automated reports.
What problems is the product solving and how is that benefiting you?
How customers interact with the brand, the merchandise and helps inform on the effectiveness of our marketing programs.
New and Exciting
What do you like best about the product?
About the service and securities provided for the contents/data. Also the personalization concepts.
What do you dislike about the product?
I don't have anything to dislike or not to be part of Acquia
What problems is the product solving and how is that benefiting you?
Helps to prevent bot attacks and manages the network traffic also the reduce the load time
Annertech Review
What do you like best about the product?
It's a proper open source DXP, API-driven and it's CDP is the kernel. Widen DAM and PIM was a shrewd investment
What do you dislike about the product?
Pricing can be a challenge for mid-market clients.
What problems is the product solving and how is that benefiting you?
Single view of the client, it's a game changer that needs to be articulated
The next generation of digital marketing
What do you like best about the product?
This tool impressed me greatly with its extensibility and user-friendly interface.
What do you dislike about the product?
In addition to making the tool compatible with field teams, support staff should also be aligned.
What problems is the product solving and how is that benefiting you?
Promoting innovation, optimizing internal/operational efficiency, product functionality, and performance
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