Acquia DXP
AcquiaExternal reviews
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CDP moves customer forward
What do you like best about the product?
The easy to use reporting and dashboards have allowed us to share data more quickly and with a larger audience.
What do you dislike about the product?
For more complex questions that are asked, there is limited functionality in the reporting to create automated reports.
What problems is the product solving and how is that benefiting you?
How customers interact with the brand, the merchandise and helps inform on the effectiveness of our marketing programs.
Crafting the Perfect Message with Acquia CDP
What do you like best about the product?
One of the most important ways we use Acquia's CDP is to improve customer segmentation and marketing message customization. Since the CDP aggregates data from the various platforms we connect with customers (in-store, online, social, in-person events, etc.), we can create highly customized messages for our customers that encourage omnichannel engagement - which we've found to be the single best predictor of return customers and higher lifetime value.
We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself.
We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself.
What do you dislike about the product?
The one limitation I've found with Acquia's CDP has been data ingestion - particularly when trying to send data from another service into Acquia.
Exporting data from Acquia couldn't be simpler (with SFTP and S3 output files you can customize yourself), but Acquia doesn't currently allow you to set up new data sources into the CDP on your own, instead requiring you to go through their support team. They have recently added a Workato integration, which is great for automatically setting up connections with larger, more commonly used platforms, but that still leaves a gap for niche/customized data sources. I know Acquia has been moving towards adding more self-service features, so hopefully this is one they will eventually include.
Exporting data from Acquia couldn't be simpler (with SFTP and S3 output files you can customize yourself), but Acquia doesn't currently allow you to set up new data sources into the CDP on your own, instead requiring you to go through their support team. They have recently added a Workato integration, which is great for automatically setting up connections with larger, more commonly used platforms, but that still leaves a gap for niche/customized data sources. I know Acquia has been moving towards adding more self-service features, so hopefully this is one they will eventually include.
What problems is the product solving and how is that benefiting you?
Acquia's CDP has been an incredible resource for hand-tailoring messages to customers' unique needs. Since Acquia allows you to ingest data from a variety of sources, create highly refined filters for selecting only specific subsets of customers, and then automatically export relevant data to your ESP, it has vastly improved our ability to target specific customers, thus ensuring that they get all the information they need, while not inundating them with superfluous messages.
Solutions Consultant
What do you like best about the product?
How campaign studio connects with various accounts and instances together and generates common combined dashboards and reports
What do you dislike about the product?
The tool is not very intuitive, you have to read to understand. For example, creating and starting campaigns, integration with external tools like salesforce
What problems is the product solving and how is that benefiting you?
one view of the contacts and customers
New and Exciting
What do you like best about the product?
About the service and securities provided for the contents/data. Also the personalization concepts.
What do you dislike about the product?
I don't have anything to dislike or not to be part of Acquia
What problems is the product solving and how is that benefiting you?
Helps to prevent bot attacks and manages the network traffic also the reduce the load time
Good
What do you like best about the product?
Acquia customer service is great! They are super responsive.
What do you dislike about the product?
The interface could be a bit more user-friendly, but once you figure it out it's not that bad.
What problems is the product solving and how is that benefiting you?
Acquia is connected our POS and then we pull necessary audiences from the Acquia to target.
Recommendations to others considering the product:
N/A
Annertech Review
What do you like best about the product?
It's a proper open source DXP, API-driven and it's CDP is the kernel. Widen DAM and PIM was a shrewd investment
What do you dislike about the product?
Pricing can be a challenge for mid-market clients.
What problems is the product solving and how is that benefiting you?
Single view of the client, it's a game changer that needs to be articulated
Acquia Marketing Cloud Review
What do you like best about the product?
I am using Acquia Campaign Studio last two years. It is an awesome solution to solve all marketing needs. I used the features of marketing emails and the setup was quite easy.
What do you dislike about the product?
I felt that the product feature of integrating external applications can improve more. Especially the webhook integration feature where I did some extended work to connect with an inhouse application.
What problems is the product solving and how is that benefiting you?
I am trying to solve a critical business scenario to send a corporate newsletter from the subscription process till unsubscription. In addition to the, its preference center feature is awesome.
Acquia Marketing Cloud
What do you like best about the product?
All-in-one solution for a Marketing Cloud solution
What do you dislike about the product?
Requires a large budget despite the fact is built on Open Source software
What problems is the product solving and how is that benefiting you?
Integrated Marketing Cloud solution
Good Digital Marketing tool (if you are using Acquia CMS)
What do you like best about the product?
Acquia Marketing cloud offers Campaign, Targeting and CPD solution that are working very well in conjunction with Acquia Drupal Cloud (CMS). In this way, the complete integration between the tools is incredible. One of the best complete suite available in the marketing.
What do you dislike about the product?
When considering Acquia Marketing Cloud as a separate tool to be integrated with non-Acquia CMS, then the situation is a little bit different due to the complext integration required.
There is also a lack of business-ready views for the data retrieved and collected.
There is also a lack of business-ready views for the data retrieved and collected.
What problems is the product solving and how is that benefiting you?
I'm solving the difficulty of having a single source of truth for Customer data to then enable a smooth content management and campaign management.
Acquia Marketing Cloud is indeed helping many clients I'm working with.
Acquia Marketing Cloud is indeed helping many clients I'm working with.
The next generation of digital marketing
What do you like best about the product?
This tool impressed me greatly with its extensibility and user-friendly interface.
What do you dislike about the product?
In addition to making the tool compatible with field teams, support staff should also be aligned.
What problems is the product solving and how is that benefiting you?
Promoting innovation, optimizing internal/operational efficiency, product functionality, and performance
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