Sold by: AqferÂ
Aqfer's Universal Tag is a brand-specific, privacy-compliant, first-party universal tag ready for deployment on all owned and paid media resources. Use UT for first-party data collection, persistent digital identifiers, closed-loop measurement, multi-touch attribution, and enabling in-region privacy controls.
Overview
The Universal Tag (UT) is an enterprise-grade first-party data collection solution that enables marketing technology providers, ad tech companies, and digital publishers to capture accurate, privacy-compliant data across all digital channels including web, mobile, video, and paid media.
Global Scale, Low Latency, Privacy Compliance - Deployed via Akamai CDN for global scale and low latency, UT provides superior identity matching capabilities, real-time data processing, and intelligent tag management while ensuring GDPR and privacy regulation compliance through in-region data governance and edge-based decision handling.
AI-ready Digital Data - Designed for AI-readiness and machine learning applications, UT automatically structures and enriches data at collection, delivering clean, consistent data streams to endpoints you control, optimized for analytics, predictive modeling, and generative AI tools. The solution enhances multi-touch attribution, audience targeting, content personalization, and closed-loop measurement by providing complete cross-channel visibility into customer journeys and behavioral data. UT's container tag functionality manages existing tags, cookies, and scripts while supporting integration with third-party enrichment tools, cloud data lakes, customer data platforms, and real-time data pipelines.
Rapid Deployment for Immediate ROI - Built for rapid deployment and white-label implementation, UT delivers immediate ROI through improved identity match rates, enhanced audience segmentation, and superior campaign attribution across devices and touchpoints. The platform supports both atomic and container tag configurations, enables real-time personalization based on clickstream behavior, and provides the structured data foundation necessary for AI-powered marketing optimization, making it essential infrastructure for modern martech and adtech operations seeking to maximize data monetization and customer engagement.
Highlights
- Manage all tags in one location
- Deploy across paid and owned media
- In-region privacy governance
Details
Sold by
Delivery method
Deployed on AWS
Unlock automation with AI agent solutions
Fast-track AI initiatives with agents, tools, and solutions from AWS Partners.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
aUT Base | Base Service of Aqfer Universal Tag includes 1 auT Usage Credit | $180,000.00 |
Dimension | Cost/unit |
|---|---|
Per Additional 500M Requests over and above base package | $250.00 |
Per each additional terabyte (TB) bandwidth | $250.00 |
aUT Active Stat ID Requests - Each 250M | $325.00 |
Per each 4 additional aUT subtenants | $6,500.00 |
1 Additional aUT Tag Usage Credit (annual) | $6,000.00 |
Vendor refund policy
Refunds are handled on a case by case basis considering the unique circumstances of each case. If you believe a refund is warranted, please contact info@aqfer.comÂ
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Client Onboarding for standard configuration and implementation, plus professional services available for custom implementations. info@aqfer.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
eMAM Cloud Service
By EMAM, Inc
eMAM Cloud Service is a powerful tool to produce and store media. Rapidly deployed after purchase, this tool seamlessly works into your current media production process with its intuitive web interface and Adobe Aps integration (Premiere, After Effects, Photoshop, InDesign, and Illustrator).
eMAM Cloud Service - Create
By EMAM, Inc
eCS-Create is a powerful tool to store, collaboratively produce and share media. Remote and non-technical users can use the simple web interface while professionals use Apple FCP and Adobe app integrations (Premiere Pro, After Effects, Photoshop, InDesign, and Illustrator). Just click and go!
Public Sector - Dynamic Transportation Safety Training GovCloud
By Iternal Technologies, Inc.
Automate 40 - 70% of Government Agency internal and external content creation and accelerate your team's ability to deliver high quality information, content, knowledge, and data automation in all major media formats (text, slides, audio, video, webinars, brochures, social media, and more). Hosted on FedRAMP High Infrastructure (AWS GovCloud).
Amberflo Cloud and On-Prem Enterprise FinOps 2.0
By Amberflo.io
Amberflo Enterprise IT Spend Intelligence is a first of its kind FinOps 2.0 platform (no tagging required) that enables real-time usage and cost tracking of Cloud AND On-Prem infrastructure and applications. It enables accurate chargebacks and data-driven optimization and savings via a consolidated view across all cloud providers, on-prem and 3rd party environments.
Customer reviews
No customer reviews yet
Be the first to review this product . We've partnered with PeerSpot to gather customer feedback. You can share your experience by writing or recording a review, or scheduling a call with a PeerSpot analyst.